Public Relations & Media Services
Press release distribution for Australian businesses: your news sent to the journalists who cover it, then followed up by people who know newsrooms.
Media releases
Rock Solid Marketing handles media release distribution for businesses and organisations across Australia: we build a media list for each release, send it to the journalists who cover your topic and region, and follow up personally. Your release lands in the inbox of someone likely to write about it.
You might have paid a distribution site before and watched your release appear on dozens of websites nobody reads. Or you've emailed the local paper and heard nothing back. Distribution works when the right reporter gets the release on the right day, with a photo and someone to call.
Writing and distribution come together in one package, from $1,000 + GST. It starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How distribution works
Journalists get hundreds of releases a week, so every step is about making yours easy to open, easy to use and easy to follow up.
A new store in Renmark and a national product launch need different lists. We pick reporters by round (business, agriculture, health, sport) and by region, rather than sending the same list every time.
Your release goes out as a short, personal email with the story in the first line, not as a mass mailout. Journalists reply to people, so that's how we send it.
Regional papers, radio newsrooms and weekly trade titles all have different deadlines. We time your release to suit them, and use an embargo when an announcement must hold until a set date.
Each release carries a clear headline, the key facts, a quote from you, a high-resolution photo with a caption and a contact who will answer the phone.
A short follow-up call or email to the most likely outlets often turns silence into a story. Our team has worked in newsrooms, so they know when to call and when to leave it.
As a Meltwater partner, we monitor where your release is picked up, online and in print, and send you the coverage so you can share it.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Five steps from your news to a report on where it ran.
A free 30-minute call about your announcement, your timing and which audiences and regions matter most to you.
A short Q&A gives us the facts and your quote. We write the release, and you approve the final copy.
We choose the journalists and outlets for this story, by round and region, and set the send date and any embargo.
The release goes out as personal emails, then we follow up with the outlets most likely to run it.
Meltwater tracks pick-ups online and in print. You get the coverage list and links to share.
Agency or platform
A press release platform or newswire posts your release to a large network of sites for a flat fee. That's fast, but most of those copies sit on pages journalists never read, and a posted release isn't the same as a story.
We send releases from our own media contacts instead, so each one goes to a reporter who might use it. When the Walking Hockey Festival launched in Sunraysia, we wrote the release and sent the story to local media. The brand-new event drew early media attention.
One right reporter beats a thousand inboxes.
Every release includes
Media liaison beyond the release, interviews and journalist visits are quoted after the discovery call, or estimated at $175 + GST an hour.
Pricing
Distribution is part of every press release package: written, sent and followed up, from $1,000 + GST.
Press releases
From
$1,000+ GST
Includes the initial consultation, Q&A session, research and development of the media release, and distribution to journalists and publications around Australia.
More About PROur work
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Resources
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If you’ve been keeping up with all the talks about the news media bargaining code in Australia, you might have noticed that last week, Facebook banned Australian news from being seen and shared on its platform. And if you haven’t, then here’s the short of it: The Australian government wants Google and Facebook to pay
There’s nothing worse than writer’s block when you’re furiously trying to churn out your company’s monthly email to subscribers or post daily to Instagram to keep your account on the good side of the algorithm. Sometimes the ideas just flow to you quickly and naturally (don’t you just LOVE those days?)… and other times, inspiration
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur press release package starts from $1,000 + GST and includes the consultation, Q&A, research, writing and distribution to journalists and publications around Australia. There are no wire fees on top. Follow-up interviews, media liaison or a second release are quoted, or estimated at $175 + GST an hour.
Press releases are distributed by email to journalists, by paid newswire platforms, or both. Email to a chosen list of reporters gets read; wire services reach more sites but fewer people. Most releases that turn into stories reach a journalist directly, then get a follow-up call or email a day later.
Find the journalists who cover your topic in the outlets your customers read. Email each one the release in the body of the email, not as an attachment. Put the news in the subject line, add a photo and your phone number, then follow up once. Keep a simple list for next time.
Match the release to the outlet. Australia's regional papers, local radio newsrooms and trade titles each want a local or industry angle, so one generic release rarely works everywhere. Send early in the week, avoid public holidays, and give regional outlets a local spokesperson they can interview.
Most paid distribution services publish your release with links marked nofollow, so they pass little or no value to your rankings. The links that help come when a journalist writes their own story and links to your website. That's why we send releases to reporters rather than posting them across networks.
Not for most small businesses. A press release distribution platform sends your release to many sites at once, but nobody pitches it or follows it up. An agency writes the release for journalists and talks to them. If you only need a release on record for investors, a platform may be enough, and we'll say so.
The best press release distribution for a small business is usually a short, targeted list of local and industry journalists, not a national blast. A business in Mildura or Broken Hill gets more from its regional paper, local radio and one trade title than from hundreds of websites. Online press release distribution can add reach later.
No one can promise that. Editors decide what runs, based on the news value and what else happened that day. We improve your odds by finding the strongest angle, sending it to the right reporters and following up. If your announcement isn't news yet, we'll tell you before you pay for a release.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
