Health, care and community
Healthcare marketing for aged care, disability and community health providers whose families, referrers and funders all need one clear story.
Partnership plans from $4,500 + GST a month
For care providers
Rock Solid Marketing provides healthcare marketing for aged care, disability, community health and allied services across Australia, from our office in Mildura. We work best with organisations that run several services under one name and need each of them understood.
You might offer residential care, home support, respite and a day program, each with a different audience. Families want reassurance. GPs and hospital discharge teams want to know who you take. Funders want to see the community you serve. One brand and one plan have to speak to all of them, in plain words.
Partnership plans start from $4,500 + GST a month, and every engagement starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We write one clear description for each service and use it everywhere: website, brochures, social posts and staff scripts. We did this for Sunraysia Residential Services across its aged care, disability and child care services.
We plan the messages so staff hear the same story as the public, and every message leads with continuity. That’s how we supported the relaunch of Southern Cross Care in Broken Hill.
We build referrer pages and short updates for GPs, discharge planners and case managers: who you support, what’s available and one simple way to refer.
We find the stories (a dementia program, an intergenerational event, a new garden), get consent, and turn them into press releases, posts and newsletters.
Copy for registered health services follows AHPRA’s advertising guidelines, and aged care messages make no promises about funding, places or star ratings.
Services
What’s in the plan
Your healthcare marketing strategy and the work to deliver it sit with one team, so the brand, website and campaigns all say the same thing.
A brand style guide and messaging for each service line, built on the name your community already trusts. Your brochures, web pages and Facebook posts then sound like one organisation.
Pages written for families, referrers and funders, with SEO reviewed monthly, so people land on the right service when they search rather than on your home page.
Real stories from residents, clients and staff, gathered with consent and shared in posts, newsletters and press releases that show the human side of care.
Short updates and information packs for GPs, hospital teams and case managers, so the people who send clients your way know what you offer and how to refer.
Brochures, signage and event material for open days and community events, designed to match your website so families recognise you wherever they meet you.
A monthly meeting and a HubSpot dashboard showing enquiries by service, so you can tell your board and funders what the marketing is doing.
Who it’s for
How it starts
We begin by mapping your services against the people who choose them. For each service we note who decides, who influences the decision and who refers. Then we check what your website, brochures and social pages say to each of them.
You get a practical roadmap that puts your busiest or most under-used service first. If your website and brochures only need a rewrite rather than a monthly partnership, we’ll tell you before we quote.
Know who chooses each service. Then speak to them.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Ami HeathMarketing LeadWollongong NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan.
Partnership plans
Each plan comes with one account manager and the copywriters, designers and search specialists your services need.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Since 2018, Rock Solid Marketing in Mildura has been a leader in Aged Care Marketing, delivering targeted strategies and high-performance lead generation for Retirement Villages, Aged Care Homes, and Home Care Package Providers. Our expertise extends beyond traditional and digital marketing —we understand the complexities of the aged care sector and create customised marketing solutions
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start at $4,500 + GST a month on Starter, which covers 28 hours of work. Standard is $5,500 + GST a month for 35 hours, and Advanced is $7,500 + GST a month for 45 hours plus a one-off 15-second video or ebook. Ad spend goes to the platform on top. Organisations with several sites may need the larger plans or a Bespoke plan, priced on application.
Healthcare marketing is how a health or care provider tells the right people what it offers, who it’s for and how to start. Those people are patients and families, but also GPs, discharge planners, case managers and funders. Done well, it’s mostly explanation: clear service pages, honest stories and easy ways to get in touch, all within the advertising rules for health services.
Marketing a health service matters because people can’t use a service they don’t know about or don’t understand. A family choosing respite or residential care often has little time to decide. If your website is unclear or your referrers are out of date, they go elsewhere. Good marketing also helps you recruit staff, which can be as hard as finding clients in regional areas.
Marketing in the healthcare industry is important because providers compete for clients, referrals, staff and funding at once. In home care and disability services, people can often choose and change their provider, so being clear about your quality and approach matters. Marketing also carries public information, like open days, new programs and changes to how a service runs.
Yes, digital ads work for health and care providers when each ad targets one service and leads to a page that answers the reader’s questions. Search ads suit people looking now, such as a family searching for respite care. Social ads suit awareness, like a new day program. As a digital marketing agency working in healthcare, we keep ads free of testimonials and promised outcomes.
Yes. Inbound marketing (useful content that brings people to you, rather than ads that interrupt them) suits healthcare, because families research carefully before they call. Guides on choosing a service, cost explainers and staff profiles answer their questions early. We pair that content with email follow-up and HubSpot reporting, so you can see which articles lead to enquiries.
The common digital marketing pain points for healthcare providers are unclear websites, slow replies to enquiries and rules that limit what you can say. Others are thin staff time for social media, several services competing on one home page, and reports that don’t show which service an enquiry was about. Our plans work through these in order of what each one costs you.
Market to healthcare professionals with short, factual information that saves them time. GPs, nurses and discharge planners want to know who you take, how soon, and how to refer. We write referrer pages, one-page fact sheets and email updates, and use LinkedIn for organisations that sell to other providers. As healthcare marketing consultants, we keep the tone peer to peer rather than salesy.
No. We provide healthcare marketing in Australia wherever you are, from our Mildura office. Our health and care clients include Princes Court and Sunraysia Residential Services in Mildura and Southern Cross Care in Broken Hill. We also supported GreenConnect’s dementia respite programs across the Loddon Mallee. Meetings happen monthly by phone, video or visit, and our partnership plans have no lock-in contracts.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
