Social Media Management
Healthcare social media marketing for Australian providers: posts that build trust, with consent, moderation and advertising rules handled.
Part of Marketing for Healthcare ProvidersHealth providers
Rock Solid Marketing runs healthcare social media marketing for clinics, community health services, aged care and disability providers across Australia. It sits within our healthcare marketing.
The posts are rarely the problem in health. The comments are. A patient shares their diagnosis under your post, a family member airs a complaint, or a staff member replies with details they shouldn't. So we set up the rules first: who replies, what gets hidden, and what goes to a private message.
Social plans start from $1,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We write a moderation policy with you, reply privately where it's sensitive, and hide or remove comments only within your published policy.
We plan content within AHPRA's guidelines for registered practitioners, and every post is approved by your team before it goes live.
What we do
Content, community management and reporting with the risks handled from day one.
Which platforms, which audiences and which messages for each service, written into a plan your executive and clinical leads can approve.
Clear rules on replies, private messages, hidden comments and escalation, published on your page so people know what to expect.
Team introductions, services explained, community health days and seasonal reminders such as flu vaccination clinics, shared with consent.
Awareness weeks, service launches and recruitment drives scheduled ahead, so your feed stays steady even when the team is stretched.
Boosts aimed at locations and broad interests, not health conditions, following Meta's rules on sensitive targeting.
A reporting dashboard and a monthly meeting show reach, engagement and enquiries, so you can see what social media actually contributes.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
Our health work
We run social media within the marketing partnership for Princes Court, a community-owned aged care provider in Mildura. We've also worked on social media for Sunraysia Residential Services and GreenConnect's dementia respite programs. Each needed stories told with consent and a tone that families trusted.
For registered practitioners, AHPRA's guidelines apply to social posts as much as to ads: no testimonials about clinical care and no misleading claims. Patient privacy applies to everyone, so we don't post identifiable patient information without written consent.
Trusted feeds, managed comments, no surprises.
Package activities
Boost budgets are paid to Meta on top of the plan: at least $200 a month on Standard and $500 a month on Advanced. Day-to-day community management (replying to comments and messages) is priced to the job. Paid campaigns run under our social ads packages, from $2,000 + GST a month plus 10% of ad spend.
Social media plans
Every plan includes a briefing session, scheduling with your approval, a reporting dashboard and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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Social media can feel like both your best friend and your biggest headache. On one hand, it’s free marketing! An instant connection to your customers, and a way to show off your personality. On the other… it’s an endless treadmill of trends, algorithms, and “shoulds” that can leave you burnt out without much to show
Why going digital isn’t just optional—it’s essential. In today’s fast-paced digital landscape, the gap between metro and regional businesses is narrowing—especially when it comes to social media. Regional Australian businesses are increasingly embracing social media platforms to connect with local audiences, attract tourists, and build brand loyalty in new and dynamic ways. The Current Landscape R
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social plans start from $1,500 + GST a month for one platform and 8 posts a month. Standard is from $2,000 + GST a month for up to 2 platforms, and Advanced from $2,800 + GST a month for up to 3. Boost budgets are paid to Meta on top. If you only need a moderation policy and templates, we'll tell you before we quote.
Healthcare providers use social media to explain services, introduce staff, share health information, announce clinics and events, and recruit workers. It's also where people ask questions and leave feedback, so it doubles as a customer service channel. Used well, it makes a service feel known before the first appointment.
It can, when it's measured against the right goals: enquiries, bookings, recruitment applications and community awareness. It rarely pays off as a direct sales channel. We report reach, engagement and enquiries monthly, so you can judge the return for your service and adjust the plan.
It helps people get to know your team and services before they need you, and gives them an easy way to ask questions. It keeps your community informed about changes, such as new services or hours. It also helps with recruitment, which many health services find as hard as attracting patients.
They show real staff and real services, answer questions promptly and respectfully, and avoid hype. Consistency matters: steady posting, a recognisable voice and a clear policy on comments. Trust is lost fastest when a sensitive comment is mishandled, so moderation is part of trust-building. Replying within a day matters too.
Social media is usually the most visible part of healthcare marketing and the most interactive. It supports your website and search by sending people to service pages, and supports recruitment and community relations. Social media marketing strategies for healthcare work best as part of one plan, not a separate activity.
Start with a policy: who posts, who replies, what's off limits and how complaints are handled. Then plan content by service and audience, get approvals built in and measure what matters. Healthcare organisations should treat their page as part of patient communication, not just promotion.
Use one brand guide and one moderation policy across every service, with local pages only where a site has its own community. Centralise approvals, share a content calendar and train staff who post. A healthcare social media marketing agency can run the calendar while each service supplies local news.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
