Project Name
GreenConnect Dementia Respite & Community Services (Loddon–Mallee region)
Client/Partner
Australian Government-funded consortium led by GreenConnect Australia
Term
3-year engagement (with scope for extension)
Objective
Initiate the delivery of nature-based programs and support services for people living with early- to mid-stage dementia—and their carers—across Mildura, Bendigo, Heathcote, Merbein. Aims were to improve respite care quality, social connection, and well-being outside traditional aged-care settings.
Digital Marketing Services We Provided
Rock Solid Marketing was engaged to deliver the approved strategies developed by the consortium, providing digital marketing support and brand application services for GreenConnect Dementia Respite, working within an existing brand framework.
Our scope included:
- Implementing brand-aligned messaging across campaigns
- Supporting promotional strategy and communication rollout
- Assisting with digital content and marketing execution
- Brand identity, website development, and core creative assets were developed by external parties prior to our involvement.
Results
- $1.7 million in federal funding secured (more details here)
- Successful consortium launch in Bendigo with sensory garden (“Jin Lap”) and outreach across Loddon–Mallee (more details here)
- Series of activities: morning teas, Murray River tours, therapeutic bush outings—consistently high feedback:
- “Loved meeting new people… I don’t feel so alone.”
- “It is the first time I haven’t had to drive.”
- Created inclusive environments with high care standards—specialist-accessible venues and tailored experiences (more details here)
Why It Worked
Rock Solid Marketing helped amplify GreenConnect’s community-first mission by turning service offerings into memorable, supportive experiences. From strong brand management and engaging comms to seamless event execution, we ensured every stakeholder—from funders to families—felt confident, informed, and connected. The result: a truly impactful government–community partnership delivering measurable social benefit.
Rock Solid Marketing provides digital marketing, strategy, and brand implementation services. We respect and acknowledge the work of external creatives and agencies where original brand assets and designs have been developed prior to our engagement.