Web Design
Healthcare web design for organisations with many services: a site where patients, families and referrers find the right service fast.
Part of Marketing for Healthcare ProvidersHealthcare websites
Rock Solid Marketing provides healthcare web design for Australian health and community organisations that offer many services, from community health and aged care to respite and multi-discipline clinics. Your current site may list everything on one long page, so a daughter looking for in-home care and a GP looking for a referral form both give up and pick up the phone.
We organise the site around what people need and where they live, give referrers their own path, and build forms that handle health information with care. Websites like Princes Court’s show the approach. This page is part of our healthcare marketing work.
Website packages start from $5,000 + GST, built to WCAG 2.2 AA. If a clearer services menu on your current site will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a service finder by need and location, with plain-English pages that explain who each service is for and how to start.
Referrers get their own section with eligibility, the referral form and what happens after they send it.
We ask only what intake needs and set up form handling with your privacy obligations in mind, so sensitive details aren’t scattered across inboxes.
What we build
People arrive with a need, not your org chart, so the site is built around their question first and your structure second.
Visitors choose what they need and where they live, then see the services that fit. No more scrolling through every program you run to find the right one.
GPs, case managers and support coordinators get a section with eligibility, referral forms and response times, written in the clinical language they use.
Readable text sizes, strong contrast, keyboard navigation and alt text on every image. Many of your visitors are older or living with disability, so this matters.
Health information is sensitive information under the Privacy Act 1988. Forms collect only what intake needs, with a clear collection notice and your privacy policy linked.
We write service pages in plain English, and your clinical leads check them before publishing. No outcome promises and no testimonials about clinical care.
Families often look for care on a phone, between shifts or at a hospital bedside. Pages load quickly, and the phone number is one tap away.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
Healthcare website development
We start by mapping your services, locations and referral pathways with the people who answer your phones, because they know what visitors keep asking. That map becomes the menu and the service finder.
Our designer then builds the look around your brand, and our developer builds the site on WordPress with accessibility checked as we go. You and your clinical leads review the content, we test every form, and we launch with a plan for redirects from your old pages so search traffic isn’t lost.
A site that answers the question before the phone rings.
What’s included
Most multi-service health organisations fit our Standard (10 to 25 pages) or Advanced (25 to 50 pages) packages. Copywriting and photography are quoted on top when you need them.
Packages
As a healthcare website design company, we build every package responsive, secure and to WCAG 2.2 AA. Care plans keep the site updated, backed up and secure after launch.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
As a Melbourne digital marketing agency, we’ve seen our fair share of poorly designed websites. With our web design services, our #1 goal is always to ensure that our clients’ websites are highly usable and encourage visitors to click through and make contact, rather than bounce. Here are our Top 5 web design best practices
So you’ve got a functioning website for your small business. Well done! If you’re a believer in the mantra “progress, not perfection”, then hopefully you didn’t wait til your website was absolutely PERFECT (whatever that means) before launching it. You did your best and got that website up and running so that you can reach
Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur healthcare websites start from $5,000 + GST for the Essentials package (up to 5 pages), or 6 monthly payments of $833 + GST. Most multi-service organisations need Standard at $6,500 + GST (10 to 25 pages) or Advanced at $12,000 + GST (25 to 50 pages). Healthcare website cost rises with more services, locations, forms and integrations.
A good healthcare website lets someone find the right service in a few taps, understand who it is for and what happens next, and contact you without hunting. It is accessible to older and disabled visitors, fast on a phone, honest under AHPRA’s advertising rules and careful with health information on its forms.
Every other channel points people to your website, so it decides whether your marketing works. A clear site turns Google searches, referrals and social posts into enquiries instead of phone calls asking basic questions. It also gives referrers a reliable place to send people, which matters more in health than in most industries.
Start by listing every service, location and audience, including referrers. Then build a menu around people’s needs, write plain-English pages your clinicians check, design accessible layouts and forms that collect only what you need. Test it on phones and with a screen reader before launch. Our team runs each of those steps with you.
Not about clinical care, if you provide a regulated health service. AHPRA’s advertising guidelines don’t allow testimonials about clinical aspects of care. Feedback about things like your parking, staff friendliness or booking process can be fine. We help you decide what to include, but your organisation stays responsible for compliance.
Yes. As a healthcare web design company, we build every site to WCAG 2.2 AA: readable text, strong colour contrast, keyboard navigation, form labels and descriptive alt text. Many health and care visitors are older or live with disability, so accessibility is part of the build, not an extra.
Yes, if you want us to. Our care plans start at $275 + GST a month for small sites (Basic), with Essentials at $395 and Premium at $549 + GST a month, each with a 6-month minimum. They cover updates, backups and security checks, and our healthcare web developer handles changes as your services change.
Your organisation does. The domain, the content and the WordPress site are yours, and we give your team training to update pages themselves. If you later move to another provider, you take everything with you, and we help hand it over.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
