Health, care and community

NDIS marketing for disability service providers

NDIS marketing for disability providers who need participants, families and support coordinators to understand them, in plain English.

Partnership plans from $4,500 + GST a month

For NDIS providers

NDIS marketing that participants and coordinators can follow

Rock Solid Marketing provides NDIS marketing for disability service providers across Australia, from our Mildura office. We help you explain what you offer, who you support and how to start, to everyone involved in choosing a provider.

That’s rarely just the participant. A parent, a support coordinator, a plan manager or a local area coordinator may read your website first, and each wants something different. Some readers use screen readers or need a simpler version. In regional areas you may compete as hard for support workers as for participants, so your marketing has two audiences from day one.

Partnership plans start from $4,500 + GST a month, beginning with a free 30-minute discovery call.

Four SRS service brochures: disability support, Benetook Farm, support coordination and aged care
Disability sector workBrochures and messaging for SRS

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Common problems

What gets in the way, and how we fix it

  1. Participants and families can’t tell what we actually do.

    What we do

    We write a plain-English page for each support, such as daily living, community access, support coordination or respite, with who it suits and how to start.

  2. Support coordinators don’t think of us when they make referrals.

    What we do

    We build a coordinator page and short updates on your vacancies, service areas and specialties, so you’re easy to recommend.

  3. We can’t find enough support workers to say yes to new participants.

    What we do

    We run recruitment campaigns alongside participant marketing: job ads, staff stories and social posts that show what working for you is like.

  4. We’re worried about saying the wrong thing about funding or registration.

    What we do

    We don’t promise plan funding, and we only describe you as a registered NDIS provider if you are registered. Copy respects the NDIS Code of Conduct, and you approve every word.

Services

Services for this industry

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What’s in the plan

Digital marketing for NDIS providers

An NDIS marketing strategy covers more than ads: it’s how participants, families, coordinators and future staff find you, understand you and get in touch.

A page for every support

One page per support, with who it suits, where you work and how to start, written in plain words and laid out so screen readers can follow it.

Found by coordinators and families

SEO for the supports and towns you cover, plus a Google Business Profile that lists your services clearly, reviewed every month.

Recruitment campaigns

Job ads, staff stories and social posts that bring in support workers, timed with your participant campaigns so you can take on the clients you attract.

Stories told with dignity

Participant and staff stories shared only with clear consent, with choice and dignity at the centre. No pity framing and no before-and-after stories.

Print for expos and open days

Service brochures, flyers and expo material that match your website, like the disability support and support coordination brochures we designed for SRS.

Reports that show referrals

A monthly meeting and a HubSpot dashboard showing enquiries by source (website, coordinator, social or phone), so you know what’s working.

Who it’s for

Is it the right fit?

Who it’s for

  • Registered and unregistered NDIS providers growing their participant base
  • Support coordination and plan management businesses
  • Disability organisations that also run aged care or child care
  • Therapy and community access providers in regional areas
  • Providers recruiting support workers as well as participants

Not a fit

  • Providers wanting ads that promise funding or outcomes
  • Anyone needing advice on NDIS registration or pricing rules
  • Businesses after one Facebook campaign rather than a plan

How it starts

NDIS provider marketing that starts with who refers

We start by mapping how participants reach you today: from coordinators, plan managers, families, word of mouth or search. Then we look at your capacity. There’s no point filling the enquiry list if you can’t staff the shifts.

You get a practical roadmap that balances participant marketing with recruitment. If your website just needs clearer service pages rather than a monthly plan, we’ll tell you before we quote.

  • Where your referrals come from now
  • Supports with spare capacity and supports with a waitlist
  • How easy your website is to read and use
  • Recruitment needs by town and role
  • Claims to check against the NDIS Code of Conduct

Fill the roster and the client list together.

Hands stacked together in a team huddle

Work in this industry

Disability and care work

View all portfolio
Mildura VIC

Health, aged care and disability

Sunraysia Residential Services Inc

Rock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.

One clear, consistent brand across the SRS services and platforms

Loddon Mallee VIC

Health, aged care and disability

GreenConnect Dementia Respite

Rock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.

$1.7M Federal funding secured

Mildura VIC

Health, aged care and disability · 2023

Princes Court

Rock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.

Strengthened Princes Court’s reputation as a community-first organisation

Broken Hill NSW

Health, aged care and disability

Southern Cross Care

Rock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.

Helped ease community concerns and made service continuity clear

Health, aged care and disability

Carevillas Australia

Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.

Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.

Carrie ChappellCEO – Princes Court LimitedRead the Princes Court case study

Your specialists

The people behind your NDIS marketing

Meet the whole team
Janine GowenlockJanine GowenlockRegional DirectorMildura VIC
Emma SutcliffeEmma SutcliffePR & Communications ExpertYarra Valley VIC

How it works

How a partnership runs

Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.

  1. Free discovery call

    A free 30-minute call about your business, your goals and whether a partnership is the right fit.

  2. Strategy and roadmap

    We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.

  3. Monthly delivery

    Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.

  4. Meet and report

    A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.

Package activities

What you get from an NDIS marketing agency in Australia

Plain-English copyNo lock-in contractsMonthly meeting
  • Monthly meeting (phone or visit)
  • Channel strategy and tactical plan
  • Content and blog posts
  • Social media (organic and paid)
  • Search engine optimisation (SEO)
  • Google Ads management
  • Email marketing
  • Brand and style guide
  • Website management
  • Marketing automation
  • Critical communications
  • HubSpot dashboard and reporting

Ad spend is paid to Google or Meta on top of your plan. We don’t promise NDIS funding outcomes.

Partnership plans

Marketing for NDIS providers, by the month

Pick the hours you need; every plan includes an account manager and the writers, designers and search specialists behind them.

Starter

$4,500+ GST a month

28 hours a month

For small to medium size business with a need to start with marketing planning and to develop key objectives.

Designed to drive website traffic and understand key learnings for inbound marketing.

Enquire Now

Standard

$5,500+ GST a month

35 hours a month

Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.

Ideal for medium size businesses looking to increase their marketing ROI.

Enquire Now

Advanced

$7,500+ GST a month

45 hours a month

Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.

Includes a one-off 15-second online video or ebook of your goods and services.

Enquire Now

Bespoke

POA

Built around you

A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.

Talk to us about your goals.

Enquire Today

Key facts

Marketing for NDIS Providers at a glance

Starting price
From $4,500 + GST a month
Who it’s for
NDIS and disability service providers
Written for
Participants, families and coordinators
Disability sector work
Sunraysia Residential Services
Contract
No lock-in contracts
Your contact
A dedicated account manager
First step
Free 30-minute discovery call

Updated

Resources

Learn more about NDIS marketing

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FAQ

NDIS marketing questions

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

Our partnership plans for NDIS providers start at $4,500 + GST a month on Starter, which covers 28 hours of work. Standard is $5,500 + GST a month for 35 hours, and Advanced is $7,500 + GST a month for 45 hours. Ad spend is paid to Google or Meta on top. Smaller providers can start with a website rewrite instead, with website packages from $5,000 + GST.

You market an NDIS business by being easy to find, easy to understand and easy to refer. Start with clear service pages and a Google Business Profile, then build relationships with the support coordinators and plan managers in your area. Add social posts that show your team and values, and keep every claim within the NDIS Code of Conduct.

Market NDIS services effectively by matching each campaign to a support you can actually staff. Promote community access when you have workers free, not when the roster is full. Track where each enquiry came from, reply quickly and thank the coordinators who refer. In our experience, responsiveness wins participants as often as advertising does.

Market NDIS services regionally by being specific about the towns you cover and showing up in person. In regional towns, coordinators and families often know each other, so reputation travels quickly. Name your service areas on your website, attend local expos and community events, and join the Facebook groups where families ask for recommendations. We’re based in Mildura and have worked with disability services in Sunraysia.

NDIS marketing is different because the buyer is rarely one person and the rules are tighter. A participant, a family member and a support coordinator may all weigh in. You can’t promise funding, you can only claim registration if you hold it, and your content needs to be accessible. It also has to attract staff, because worker shortages can limit growth as much as demand.

Yes. We work with registered and unregistered providers, and the marketing simply says which you are. Unregistered providers usually support self-managed and plan-managed participants, so their marketing leans on plan managers and families rather than agency-managed referrals. We check every page so nothing implies a registration you don’t hold.

With us, one account manager acts as your NDIS marketing consultant, backed by the specialists who do the work. You meet monthly by phone or visit, approve content before it goes out, and get a HubSpot dashboard of enquiries by source. Plans have no lock-in contracts, so you can change hours or channels as your capacity changes.

It depends on where your enquiries come from: coordinator relationships and Google Business Profile fixes can work quickly, while SEO builds over months. Digital marketing for NDIS provider businesses moves at different speeds by channel, and paid social ads raise awareness as soon as they run. We set targets with you at the start and report progress monthly, so you can see which channel earns its place.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.