SEO
Healthcare SEO for Australian clinics and health services: pages that Google and patients trust, reviewed by your own clinicians.
Part of Marketing for Healthcare ProvidersSEO for health services
Rock Solid Marketing provides healthcare SEO for clinics and health services across Australia, from GP clinics and specialists to imaging, mental health and community health services. We help patients and referrers find your services, and show Google why your pages deserve to rank.
Health searches are judged harder than most. Google’s guidelines for its search quality raters treat health as a ‘Your Money or Your Life’ topic, where pages need clear expertise and trust. A service page with no author, no clinician review and vague claims struggles, however well it uses keywords.
Plans start from $1,000 + GST a month and carry no lock-in contract. Your first step is a free 30-minute discovery call, and the work sits within our wider healthcare marketing plans.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build deeper pages for each service, showing the clinician’s name, qualifications and review date, so Google and patients can see real expertise behind them.
Pages follow AHPRA’s advertising guidelines, plus the TGA’s advertising code where medicines or devices come up. Nothing promises outcomes, and your clinicians approve each page.
Each location gets its own Business Profile and location page with its own practitioners, services and hours, so the right clinic shows up for the right town.
What the work covers
Search engine optimisation for healthcare comes down to two questions Google asks of every page: is it relevant, and can it be trusted?
Each service and condition page names the practitioner who wrote or reviewed it, with their qualifications and the review date. Raters and patients can see a qualified person stands behind the advice.
Pages answer what patients and referrers ask: what the service involves, who it suits, how referrals work, likely wait times and what Medicare or private health cover may apply.
Every clinic gets its own Business Profile and location page with its practitioners, services, hours and parking, so your nearest location shows up for people searching nearby.
We fix slow pages, broken links and duplicate content. We also add structured data for medical clinics and practitioners, so Google reads your locations and people correctly.
Copy follows AHPRA’s advertising guidelines and, where medicines come up, the TGA’s advertising code. There are no testimonials about clinical care or promised results, and your clinicians sign off every page.
Each month you see rankings by service and location, Business Profile calls, enquiries and the pages people read most. Your account manager walks you through it on a review call.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start with an audit of how your services show up today: which searches bring patients and referrers, where directories outrank you, and which pages lack an author, a review date or a clear next step. We also check the Business Profile for every location.
We’ve done this work for health clients before, including SEO for Melbourne Myotherapy, a myotherapy and remedial massage clinic. You get a short plan: the services and locations to target first, the pages to write or improve and what we’ll report. If tidying your Business Profiles alone will do the job, we’ll tell you before we quote.
Show your expertise, then make it easy to find.
Package activities
Groups with many locations or services need more hours each month, which raises the price. Each new Business Profile set-up is $500 + GST.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Joining the ranks of Schoolfurn, Bluebox Solutions, and eCreators, Melbourne Myotherapy is our latest SEO services success story. Melbourne Myotherapy provide myotherapy and remedial massage treatments in South Melbourne. When they signed on with us, they had a basic website that they were in the process of building up. During the first month we helped them add new
Search is evolving quickly, and visibility on Google is no longer just about ranking positions. With the introduction of AI Overview at the top of many search results, users are often getting answers before they ever scroll to the listings, resulting in fewer clicks across all websites. Being featured in Google’s AI Overview can dramatically
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsHealthcare SEO with Rock Solid Marketing starts from $1,000 + GST a month, with no lock-in contract. A single clinic with a handful of services usually sits near that starting point. A group with several locations, practitioners and service lines needs more research, pages and links each month, so we scope the plan after the discovery call.
SEO for a healthcare provider builds over months, and competitive health searches can take longer because Google expects strong signs of expertise. Business Profile and technical fixes can help sooner. Your monthly report shows rankings, calls and enquiries by service and location, so progress is visible rather than promised.
Each healthcare SEO plan covers research, page work, Business Profiles, technical fixes, link building and a monthly report. In detail, that means keyword research by service and location, author and review details on each page, structured data and a monthly review call. Content is drafted for your clinicians to check. Paid ads and new websites sit outside an SEO plan.
E-E-A-T stands for experience, expertise, authoritativeness and trust, the qualities Google’s search quality rater guidelines ask raters to look for. For health topics the bar is higher. In practice that means named clinicians, their qualifications, review dates, sources for medical facts and clear contact details across your site.
Yes, if it’s careless. Service pages count as advertising under AHPRA’s guidelines, so they can’t include testimonials about clinical care, promise outcomes or create unreasonable expectations of benefit. We write to those rules, flag anything uncertain and have your clinicians approve each page. Your service stays responsible for its own compliance, and we don’t give legal advice.
It depends on how soon you need enquiries. Google Ads brings enquiries while the ads run, and they stop when you pause. Healthcare marketing SEO builds pages that keep bringing patients without paying per click, but it takes months. A new clinic often runs both at first, then leans on SEO as rankings grow.
You get a dedicated account manager, backed by our SEO and development specialists. Rock Solid Marketing has done SEO for health clients, including a Melbourne myotherapy clinic and regional health and care services. Your clinicians stay the experts on care, and we make that expertise visible to Google. One account manager handles everything with you each month.
Yes, at the end of any month, because our plans carry no lock-in contract. Each monthly review call is where we agree whether to continue, change focus or pause. Your Business Profiles, Analytics, Search Console and pages stay in your organisation’s name throughout, so nothing is held back if you decide to move on.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
