Health, care and community
An education marketing agency for RTOs, colleges and training providers that need full intakes and accurate course advertising.
Partnership plans from $4,500 + GST a month
For training providers
Rock Solid Marketing is an education marketing agency for registered training organisations (RTOs), colleges, tutoring businesses and other training providers across Australia, working from our Mildura office. We plan your marketing around the dates that matter: intakes, term starts and enrolment deadlines.
Your buyers aren’t one group. A school leaver compares courses on a phone, a parent checks fees and support, and an employer wants to know if your training suits their staff. Each needs a different message. Course advertising has rules too: ASQA’s 2025 Standards for RTOs require marketing to be accurate, current and not misleading.
Partnership plans start from $4,500 + GST a month, beginning with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan campaigns backwards from each intake: awareness well ahead, reminders as deadlines near, and follow-up emails for people who enquired but didn’t enrol.
We rewrite course pages for the person choosing: what you’ll learn, how long it takes, how it’s delivered, what it costs and what comes next, with the official details kept accurate.
We give each group its own path: student pages written for phones, parent information on fees and support, and employer pages for group training and traineeships.
We don’t promise jobs or pay rates. Course claims stay within ASQA’s standards, and marketing to international students follows the ESOS Act and National Code, using the details you supply.
Services
What’s in the plan
Education digital marketing works best when every channel points at the same intake: search, social, email and the course page that closes the enrolment.
A year-round marketing calendar built from your intakes, term dates and enrolment deadlines, so each campaign starts early enough to fill its class.
Course pages that answer what students ask: duration, delivery, cost, entry requirements and what comes after, with the official course details kept accurate.
Social and search ads for school leavers, career changers and parents, each sent to a page written for them. Spend is weighted towards the weeks before an intake closes.
Automated emails for people who enquired but didn’t enrol: course details, payment options and a reminder before the deadline, sent only with consent.
Workshops and focus groups with behavioural scientist Dr. Damian Collins, to learn why students choose you or a competitor before money goes into ads.
A monthly meeting and a HubSpot dashboard tracking enquiries, applications and enrolments by channel, so you can see what each intake cost to fill.
Who it’s for
How it starts
We start with your calendar and your numbers: each intake, its places, last year’s enquiries and how many enrolled. Then we look at how students find you, what your course pages say and how quickly enquiries get a reply.
You get a practical roadmap that schedules each campaign against its intake. If your course pages and enquiry follow-up only need fixing rather than a monthly plan, we’ll tell you before we quote.
Work back from the intake. Fill the class.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Your specialists
Dr. Damian CollinsExperienced Behavioural ScientistMelbourne VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan.
Partnership plans
Choose the hours you need and move up before a big intake; every plan includes an account manager and our specialist team.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
Guest Blogging Writing a post on someone else’s blog provides two major benefits that can result in more website traffic: 1). It helps with link building, i.e. getting your website linked on other sites, which helps with SEO efforts and getting your site ranked higher on Google, and 2). It may capture the attention of
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWorking with us as your education marketing agency starts at $4,500 + GST a month on the Starter partnership plan. Starter covers 28 hours of work, Standard is $5,500 + GST a month for 35 hours, and Advanced is $7,500 + GST a month for 45 hours. Ad spend is paid to the platform on top. If you’re comparing education marketing companies, ask what each monthly fee includes; ours is listed above.
Education marketing is how a college, school or training provider attracts, informs and enrols students. It covers course pages, search, social media, email follow-up and events, all planned around intakes. It also reaches the parents, employers and careers advisers who influence a student’s choice, and it works within the rules on what education providers can claim.
You market education by showing a clear path from first interest to enrolment. Know who chooses your courses and when, give each audience a page that answers their questions, and build campaigns towards each intake. Then follow up every enquiry quickly, because students often apply to several providers at once and the first useful reply tends to win.
Education marketing consultants plan how a provider attracts and enrols students, then check the work is paying off. Ours look at your intakes, course pages, enquiry process and competitors, and set the plan. Because we’re also a digital marketing agency for education providers, the same team delivers the campaigns, content and reporting each month, under one account manager.
Market educational services such as tutoring, coaching or short courses by explaining what learners get and how it runs. Parents and learners want to know who teaches, when sessions run, what it costs and how progress is shared. Local search and a Google Business Profile matter most for tutoring and music lessons, while short courses lean more on social ads and email.
Market an educational institution by building trust over a long decision. Families and students research for months, so your website, open days, social pages and local media all need to tell the same story. Graduate and staff stories, gathered with consent, show what studying with you is like. Marketing to international students must also follow the ESOS Act and National Code.
Market your education business by fixing the weakest step between enquiry and enrolment first. Know your places per intake, enquiries per course and how many of those enquiries enrol. Often the weak step is a slow reply or a course page that hides the price, not a lack of ads. We find where enquiries drop off and put the budget where it fills places.
Measure education marketing by enrolments, not clicks. We track enquiries, applications and enrolments by channel and course, then work out what each intake cost to fill. Your HubSpot dashboard shows it every month, and your account manager walks you through what to change before the next intake. Website visits and social reach still matter, but only as early signs.
Yes, digital ads work when they’re timed to an intake and sent to a specific course page. Search ads catch people comparing courses now, while social ads reach career changers and parents who haven’t started looking. Digital marketing for educational institutions also means tracking enrolments rather than clicks, and keeping every claim accurate under ASQA’s standards.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
