SEO
Medical SEO for GP and specialist practices: help patients find the right doctor, see who’s taking new patients and book online.
Part of Marketing for Healthcare ProvidersMedical SEO
Rock Solid Marketing provides medical SEO for GP clinics and specialist practices across Australia, built around how patients actually choose a doctor. A new resident searches for a GP taking new patients near them, finds your practice in Google Maps, then can’t tell which doctor sees children or speaks their language, so they book somewhere else.
We give each doctor a proper profile, explain new-patient and billing information clearly, link every page to your online bookings and keep your Google Business Profile current. This page is part of our healthcare marketing work.
SEO plans start from $1,000 + GST a month, with no lock-in contracts. If an up-to-date Google Business Profile will do the job on its own, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Each doctor gets a profile with their interests, languages and days, so patients can choose before they call or book.
We keep your Google Business Profile current: hours, holiday closures, services and booking link, checked every month.
We write within AHPRA’s advertising guidelines: no clinical testimonials on your site, no promised outcomes and accurate practitioner details.
What we do
Patients search for a doctor, a service and a suburb, then want to book. As an SEO agency for doctors, we point every part of the work toward that booking.
Each doctor’s page lists their qualifications, special interests, languages and consulting days. Patients choose with confidence, and Google learns who works at your practice.
Hours, public holiday closures, services, photos and your booking link, checked monthly. We follow Google’s guidelines on practitioner listings so your profile isn’t suspended.
Whether you book through HotDoc, HealthEngine or your own system, every doctor and service page links straight to the right booking screen.
Clear pages on fees, bulk billing and whether each doctor is taking new patients answer the questions that otherwise tie up your reception desk.
Plain-English pages for services such as skin checks, women’s health or chronic disease care, checked by your doctors and written within AHPRA’s rules.
Your monthly Semrush report shows rankings and traffic for your key services and doctors, and your account manager walks you through it on a call.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VIC
Ami HeathMarketing LeadWollongong NSWHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
Medical SEO services
Medical SEO marketing starts with a review of your website, your Google Business Profile and the searches patients use in your area: doctor, service and suburb. Then we agree which doctors and services need attention first, usually those with appointments to fill.
Each month we write or improve pages that your doctors check and fix technical issues, because SEO for medical websites starts with fast pages Google can read. We keep your Google profile current and build relevant local links. At the monthly review call we go through the Semrush report and agree what comes next, with no lock-in.
From search to booked appointment, with fewer phone calls in between.
In every plan
Google Business Profile set-up for a new location is $500 + GST. Website changes beyond page content are quoted, or billed at $175 + GST an hour.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, with no lock-in contracts and a monthly review. Practices with more doctors, services or locations need more pages and links, so the work grows with them. Setting up a Google Business Profile for a new location is $500 + GST.
Medical SEO is search engine optimisation for doctors’ practices: making sure patients find your practice, your doctors and your services when they search on Google. It covers your website, your Google Business Profile, local links and reviews, all done within AHPRA’s rules for advertising a regulated health service.
Many patients look online before choosing a new doctor, especially after moving to a new area. If your practice doesn’t appear, or appears with old hours and no doctor details, they book elsewhere. Good SEO also cuts phone calls, because the answers patients need are already on your site.
It puts your practice in front of people searching for a doctor, a service or a suburb, then gives them what they need to book: who the doctors are, whether they’re taking new patients, how billing works and a booking link. Each step removes a reason to keep searching elsewhere.
Start with your Google Business Profile: correct hours, services, photos and booking link. Then give each doctor and main service its own page, link every page to bookings, fix technical issues and earn local links. Our medical SEO services cover each of those steps, with pages checked by your doctors.
Expect steady progress over several months. Google Business Profile fixes and new doctor pages can show in local results sooner, while competitive city searches take longer. We never promise rankings, but your monthly report shows how each service and doctor page is moving.
AHPRA’s advertising guidelines apply to your website as well as your ads. That means no testimonials about clinical care, no misleading claims, no unreasonable expectation of results and accurate titles for each practitioner. You can still respond to reviews on Google. Your practice stays responsible for compliance.
Compare medical SEO companies on what they report, whether they know AHPRA’s rules and who owns the work. Our plans have no lock-in contracts and are reviewed monthly. The pages we write, your Google profile and your analytics stay in your practice’s name if you ever leave.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
