Web Design
Medical website design for Australian GP and specialist practices: help patients choose a doctor, check billing and book without ringing reception.
Part of Marketing for Healthcare ProvidersMedical practices
Rock Solid Marketing provides medical website design for GP and specialist practices across Australia: websites that help patients choose a doctor, understand your billing and book. It's part of our healthcare marketing.
Patients ask your website the same questions they ask reception. Is the doctor taking new patients? Does she speak Italian? Do you bulk bill, and on which days? Can I see someone by telehealth? When the site can't answer, the phone rings, and reception spends the morning repeating itself.
Website packages start from $5,000 + GST. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We put new-patient status, billing, hours, telehealth and after-hours details where patients look first, and keep them easy to update.
Doctor profiles your practice manager can edit in minutes, so the site matches the roster without waiting for a developer.
What we build
Every page covers what patients ask reception, with a clear way to book.
Each doctor's interests, languages, qualifications and days in clinic, with their title checked against their registration. Patients pick the right doctor first time.
We link the online booking you already use, such as HotDoc or HealthEngine, from every doctor profile and every page.
Bulk billing, private fees, telehealth, new-patient status and after-hours care set out plainly, so patients arrive knowing what to expect.
Health information is sensitive information under the Privacy Act 1988. Forms run over SSL, collect only what you need and go to the right inbox.
Pages, menus and booking buttons resize for phones and tablets, because most patients look up their doctor on a phone.
Hours, doctors, holidays and notices are simple to change, so the site stays current without a support ticket.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
The rules
A practice website is advertising under the National Law, so AHPRA's guidelines apply to every page. That rules out testimonials about clinical care, misleading claims and any promise of results. Titles matter too: 'specialist' is a protected title, used only for doctors registered as specialists in that field.
We check doctor profiles against their registration, keep clinical claims to what your practice confirms, and your practice signs off before launch. Accessibility is part of it: we build to WCAG 2.2 AA, because your patients include people with low vision and limited mobility.
Clear for patients, careful with every claim.
What's included
Estimate: most medical practice sites fit our Standard package (from $6,500 + GST). Linking online booking and patient forms usually adds a few hours at $175 + GST an hour, so expect about $7,000 to $8,000 + GST. You get a fixed quote after the discovery call. Care plans after launch start from $275 + GST a month, minimum 6 months.
Website packages
Every package includes a responsive design, SSL, contact forms and 12 months' hosting.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWork in this industry
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWebsite packages start from $5,000 + GST for up to 5 pages, or 6 monthly payments of $833 + GST. As an estimate, most practice sites fit our Standard package (from $6,500 + GST). Linking booking and patient forms adds a few hours at $175 + GST an hour, so expect about $7,000 to $8,000 + GST. If a refresh will do, we'll tell you before we quote.
Start from the questions patients ask reception, then build a page for each: doctors, services, billing, hours, telehealth and booking. Keep the menu short and the booking button on every page. Write in plain English, check every claim against AHPRA's guidelines, and test it on a phone before launch.
A professional medical website looks calm, loads fast and keeps details current. Use real photos of your practice and doctors, consistent colours and readable type. Remove anything out of date, from old doctors to last winter's flu clinic. Professional also means accessible, so build to WCAG 2.2 AA.
Good medical websites come from designers who understand health advertising rules, accessibility and how patients book. Look for a medical website company that has built health sites, links your booking platform and writes in plain English. A medical website agency should also leave your practice manager able to update the site.
Responsive design matters because most patients look up their doctor on a phone, often while unwell or on the way to an appointment. A responsive site resizes menus, text and booking buttons to fit any screen. Without it, patients pinch and zoom, then give up and ring reception.
List your doctors, services, billing policy and booking platform, then gather photos and practitioner details. Choose a package that fits the page count, and agree who will update hours and rosters after launch. Your medical practice website should launch with every doctor profile and booking link checked.
Not reviews about clinical care. AHPRA's guidelines treat your website as advertising, and testimonials about clinical care aren't allowed in health advertising. You can link to your Google profile, where patients review independently. Medical clinic website design should keep your own pages to checkable facts instead.
Yes, website design for doctors in specialist rooms follows the same approach, with referral information for GPs added. Each specialist's profile shows their field, as registered, along with consulting locations and how to get a referral. The protected title 'specialist' is used only where registration allows.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
