Marketing Partnerships
Google Ads for healthcare providers who need ads that work and pass Google’s health policies, AHPRA’s guidelines and the TGA code.
Part of Marketing for Healthcare ProvidersHealthcare Google Ads
Rock Solid Marketing runs Google Ads for healthcare providers across Australia, from clinics and community health services to aged care and respite, with every campaign built around the rules that apply to health ads. Maybe an ad was disapproved and nobody knew why, or a past agency built remarketing lists Google no longer allows for health.
Health ads answer to three sets of rules at once: Google’s own health policies, AHPRA’s guidelines for regulated health services and, for therapeutic goods, the TGA advertising code. We plan campaigns by service and location inside all three. This page is part of our healthcare marketing work.
Partnership plans start from $4,500 + GST a month, and ad spend is paid to Google. If your Google Business Profile will bring more patients than ads right now, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We check each ad and landing page against Google’s healthcare and medicines policy before it runs, and fix or appeal disapprovals with you.
Google’s personalised advertising policy doesn’t allow targeting people by health condition, so we build audiences on services and locations instead.
We track each form, call and booking by service, recording that an enquiry happened without sending anyone’s health details to Google.
How we run it
Health is one of Google’s most tightly controlled ad categories, so in Google Ads for healthcare clinics and services, policy checks come before creative ideas.
Before an ad runs we check it against Google’s healthcare and medicines policy and AHPRA’s guidelines: no outcome claims, no clinical testimonials and no prescription medicine names.
Each service and location gets its own campaign and budget, so a busy clinic and a quiet one aren’t fighting over the same money.
Google doesn’t allow ads targeted at people by health condition. We reach people through what they search and where they live, not who Google thinks is unwell.
Health information is sensitive information under the Privacy Act 1988. Tracking records that a form was sent or a call was made, never what someone wrote.
Google reviews your landing pages too. Each campaign lands on a page that explains the service, who it’s for and how to book, with your policies linked.
The monthly report shows spend and enquiries for each service and location, so you know which programs your ads are actually filling.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Healthcare search engine marketing
We start with your services and your capacity: which programs have room, where your clients live and who can take the calls. Then we review your account, tracking and landing pages against the rules before spending another dollar.
You approve every ad and page before launch, and your organisation stays responsible for its own compliance. Each month Callen Mowatt, our Google Ads Specialist, reviews search terms and policy notices, and your account manager walks you through enquiries by service.
Ads that run, and keep running.
In every plan
Ad spend is paid to Google on top of the plan fee. Conversion tracking set-up and brand-new landing pages are priced to the job.
Plans
Every plan includes Google Ads management, design, reporting and a dedicated account manager. Ad spend is paid to Google.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur management sits in partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Ad spend is paid to Google on top, and you set it per service. If you only want your current account checked, a Google Ads audit is billed at $175 + GST an hour.
Yes, most health services can advertise on Google, but with limits. Google’s healthcare and medicines policy restricts some products and treatments, and some need certification first. Prescription-only medicines can’t be advertised to the public in Australia under TGA rules, and regulated health services must follow AHPRA’s advertising guidelines.
Most disapprovals come from naming restricted medicines or treatments, making health claims Google can’t verify, or a landing page that breaks policy. Sometimes it is simply a word Google’s systems flag. We read the policy notice, fix the ad or the page, and appeal when we think Google got it wrong.
Only in limited ways. Google’s personalised advertising policy doesn’t allow ads that target people based on health conditions, so remarketing lists built from condition or treatment pages are off limits. General audiences, such as people who visited your contact page, may still be allowed. We check each audience against the current policy before using it.
We track the action, not the content. A conversion records that a form was sent or a call was made, and no names, symptoms or health details go to Google. Under the Privacy Act 1988, your privacy policy should also say that you use advertising and analytics tracking. We check both before launch.
They are worth it when you have capacity in a service that people search for, such as a clinic with open appointments or a program with places. Search ads reach people at the moment they look for help. They are less useful when you are fully booked or when your services mainly come through referrals.
Look for a Google Ads agency for healthcare providers that knows Google’s health policies, AHPRA and the TGA code, sets the account up in your name and reports enquiries by service. Ask how they handle disapprovals and privacy in tracking. The best Google Ads agency for healthcare won’t promise patient numbers or outcomes.
Your organisation owns the Google Ads account, set up in its name. If you leave, the campaigns, history and audiences stay with you. Our partnership plans have no lock-in contracts, so you stay because the monthly report shows the ads filling the services you need filled.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
