Dental marketing that fills your appointment book

Working with Rock Solid Marketing starts at $4,500 + GST a month on the Starter partnership plan, which gives you 28 hours of work. Standard is $5,500 + GST a month for 35 hours, and Advanced is $7,500 + GST a month for 45 hours. Google or Meta ad spend is paid to the platform on top. A single-location practice can start on Starter and move up when it adds chairs or treatments.

The biggest marketing pain points for dentists are empty recall slots, lost new patients and AHPRA’s limits on testimonials. New patients often choose the first practice they see on Google Maps, and price shoppers ring about whitening or implants without booking. Posting every week also takes time a busy practice doesn’t have. We work on all of them in one plan, starting with whichever costs you the most chair time.

Good marketing ideas for dentists start with your existing patients: recall reminders, school holiday check-ups for families and a tidy Google Business Profile. Then add treatment pages that answer cost and comfort questions, short videos introducing your team, and search ads for the treatments with free chairs. Keep any offer’s terms clear, as AHPRA requires, and skip anything that reads like a testimonial.

Improve email marketing for dentists by sending fewer, more useful emails to patients who agreed to hear from you. Time recall reminders to each patient’s check-up date, split your list into families, adults and lapsed patients, and give every email one clear button to book. Under the Spam Act 2003, each email needs your practice’s name and an unsubscribe link. We set this up and report bookings monthly.

Yes. We handle dental marketing in Australia wherever your practice is, from our office in Mildura. Most of the work runs by video call, phone and email, and your account manager meets you monthly by phone or in person when you’re within reach. Our specialists are based in Mildura, Sydney, the Gold Coast and other parts of the country, so someone usually shares your time zone.

No. AHPRA’s advertising guidelines don’t allow testimonials about clinical care in a registered practitioner’s advertising, and that includes reviews copied onto your website or into ads. Patients can still leave reviews on Google, and you can reply politely without discussing their care. We build trust another way: your team’s qualifications, clear treatment information and an honest picture of what each visit involves.

It depends on the channel: recall emails and search ads work fastest, while SEO builds over months. Online marketing for dentists works at different speeds because each channel reaches a different patient. Recall emails reach people who already know you, and search ads reach people looking today. We set targets in the first meeting and show progress in the monthly report, so you can move budget to what’s working.

No. Our partnership plans have no lock-in contracts, so you stay because the work is paying off, not because of a term. Your account manager reviews the plan with you each month and changes the hours or channels when your practice changes. The website content, ad accounts and patient list we work with stay yours throughout.