Health, care and community
Allied health marketing for physio, OT, podiatry, speech and dietetics clinics that want steady GP referrals and new clients.
Partnership plans from $4,500 + GST a month
For allied health clinics
Rock Solid Marketing provides allied health marketing for clinics and practitioners across Australia, from our Mildura office. We work with physiotherapy, occupational therapy, podiatry, speech pathology, dietetics and multi-discipline practices that want more of the right clients.
New clients usually arrive one of two ways. A GP or specialist refers them, or they search for help with a problem like a sore knee or a child’s speech. Your marketing has to work for both, from the introduction pack a GP keeps on file to the page that explains what a first appointment involves.
Partnership plans start from $4,500 + GST a month, and every clinic starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a referrer program: an introduction pack, practitioner profiles that list interests and availability, and short email updates to the GP practices near you.
We write condition and service pages in plain English, such as knee rehabilitation, NDIS therapy or children’s speech, so people recognise their problem and book.
Each practitioner gets a profile with their interests, qualifications and consulting days, linked from the conditions they treat and from your Google Business Profile.
For registered professions we follow AHPRA’s advertising guidelines: no testimonials about clinical care, no promised outcomes and clear terms on any offer. We hold self-regulated professions to the same standard.
Services
What’s in the plan
Our allied health marketing services cover the two ways clients arrive: referrals from other practitioners and searches for help with a problem.
An introduction pack, a referrer page and short updates for local GPs and specialists, so your clinic comes to mind when they write a referral.
A page for each condition and service you want more of, written for the person searching, with what to expect at a first appointment.
A profile for each clinician with their interests, qualifications and consulting days, linked from the conditions they treat, so clients book the right person.
Google Business Profile, local SEO and site structure for each location, with every clinic listed under the right categories and checked monthly.
Short videos of your clinicians explaining common conditions, filmed simply and shared on your website, YouTube channel and social pages.
A monthly meeting and a HubSpot dashboard showing new clients by source: GP referral, search, social or word of mouth.
Who it’s for
How it starts
We begin with your caseload. Which conditions and client groups do you want more of, which practitioners have room, and where do your current clients come from? We also list the GP practices and specialists within reach of each clinic.
You get a practical roadmap that pairs a referral program with search. If your practitioner profiles and Google Business Profile only need a tidy-up rather than a monthly plan, we’ll tell you before we quote.
Win the referral. Then win the search.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan. A new clinic website is quoted separately, with packages from $5,000 + GST.
Partnership plans
Choose the hours your clinic needs each month; every plan comes with an account manager and our full specialist team.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur allied health plans start at $4,500 + GST a month on the Starter partnership plan, which covers 28 hours of work. Standard is $5,500 + GST a month for 35 hours, and Advanced is $7,500 + GST a month for 45 hours. Ad spend is extra and paid to the platform. A single clinic usually fits Starter, while groups with several sites or disciplines tend to need more hours.
You market an allied health practice to doctors by making referral easy and keeping them informed. Introduce each practitioner and their interests, and tell GPs which conditions you see and how soon you can book. After a referred client’s first visit, send the GP a short letter, with the client’s consent. We prepare the introduction pack, referrer page and updates, so you only need to make the visits.
AHPRA’s list of regulated professions includes physiotherapy, occupational therapy, podiatry, psychology, chiropractic and osteopathy. Speech pathology, dietetics and exercise physiology aren’t on it; they’re self-regulated through their professional bodies. Registered professions must follow AHPRA’s advertising guidelines, including the ban on testimonials about clinical care. We hold every allied health page to that standard, registered or not.
Marketing for health professionals includes a clear website, a Google Business Profile, referral relationships and content that explains what you treat. For allied health, add practitioner profiles, condition pages and a way to book online. Our plans also cover social media, email to past clients who agreed to hear from you, and monthly reporting on where new clients came from.
No. We work with allied health clinics across Australia from our Mildura office, with monthly meetings by phone, video or visit. Our specialists are based in Victoria, New South Wales, Queensland and Tasmania. Referral programs work best when you make the GP visits yourself, so we prepare the materials and you take them to the practices near you.
Not in your advertising if your profession is AHPRA-registered. Testimonials about clinical care can’t appear in ads, on your website or on your social pages. Clients can still review you on Google, and you can reply without discussing their care. For self-regulated professions we apply the same rule, because it keeps the focus on facts rather than promises.
Allied health clinic marketing usually shows results through referrals first, because one GP practice can send several clients; search builds over months. Condition pages start bringing enquiries once Google has found and ranked them. We agree on targets at the start and show new clients by source each month, so you can see what’s working and where to spend.
No. Our partnership plans have no lock-in contracts and are reviewed with you every month. If a practitioner leaves or you open a new site, we change the hours and channels to match. You keep ownership of your site content, ad accounts and email list, whatever you decide about the plan.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
