Trades and industry
Marketing for tradies who can’t answer the phone from a roof: more calls you can return, and quotes that turn into booked jobs.
Partnership plans from $4,500 + GST a month
For trade businesses
Rock Solid Marketing runs digital marketing for tradies across Australia from our Mildura office. We look after your Google Business Profile, website, reviews, ads and quote follow-up as one job. Most enquiries land while you’re under a house or driving between sites. A call you can’t take at 10am can be a job someone else books by lunch.
So we build your marketing around how a trade business really runs. Enquiries come through a quote form that asks for photos and the suburb, so you can price small jobs between visits. Past customers get a simple request to review you on Google. You approve the plan, and we handle the posts, tracking and reporting.
Partnership plans start from $4,500 + GST a month, with no lock-in contracts. If a tidy Google Business Profile will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up a quote form that asks for photos, the suburb and a good time to call. Tracked numbers show which calls you missed, so you can return every enquiry in order.
We set it up as a service-area business that lists the suburbs you cover, add fresh job photos each month and ask happy customers for reviews.
We give past customers an easy way to review you and keep your name in front of them, so referrals and reviews both keep working for you.
We build enquiries that come to you alone, through your own profile, website and ads, so you aren’t racing other businesses to the cheapest quote.
We line up your logo and colours across everything, and add the licence and insurance details you supply wherever your state requires them.
Services
What we do for trades
Each service below works on its own, and they work best together in one partnership with one account manager.
We tidy your Google Business Profile, list the suburbs you service and post job photos. Then we work on the local searches people make when a tap leaks or a fence falls over.
A fast mobile site with your services, service area, licence details and a quote form that asks for photos. Website packages start from $5,000 + GST.
Callen Mowatt, our Google Ads Specialist, runs search ads for the jobs you want more of, in the suburbs you choose. He pauses them when the diary is full.
After each job, your customer gets a short request to review you on Google. Every review is genuine, and we don’t filter out the unhappy customers before asking.
Before and after shots, a short reel from site and a post when you finish a job in a new suburb. You send the photos, and we write and schedule the posts.
One logo and one set of colours across your ute, shirts, quotes and website, so people remember your name when the next job comes up.
Who it’s for
How it starts
We start by checking how a customer finds you today. We search for your trade in your suburbs, ring your number, fill in your quote form and read your reviews, the way a homeowner would.
Then we fix the leaks first: the profile, the missed calls and the slow quote replies. Good marketing for tradies converts the enquiries you already get before paying for more of them. After that we add ads, posts and new service pages for the jobs you want.
Fix the leaks first, then turn up the tap.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan.
Partnership plans
Every plan includes a dedicated account manager, plus the SEO strategist, Google Ads specialist, designers and copywriters your trade business needs.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership plans start from $4,500 + GST a month for 28 hours of work, with no lock-in contracts. That covers your Google profile, SEO, Google Ads management, social posts and reporting. Ad spend is paid to Google on top. If you only need one piece, SEO starts from $1,000 + GST a month and websites from $5,000 + GST.
Grow a tradie business by winning more of the jobs you’re already asked about, then adding new enquiries. Most trade businesses we meet lose work in the gaps: unanswered calls, slow quotes and too few recent reviews. Fix those first. Then add ads and service pages for the higher-value jobs you want more of, such as renovations over small repairs.
Advertise where people look when something breaks: Google search and Google Maps first, then your own Facebook page. Search ads put you at the top for the jobs and suburbs you choose. A Google Business Profile with recent reviews does much of the rest without ad spend. In a regional town, signage on a clean ute still earns its keep too.
Reply fast, quote clearly and follow up once. Many customers ring more than one tradie and book whoever calls back first with a clear price. We set up quote forms that ask for photos and the suburb, so you can price small jobs without a visit. Your monthly report then tracks which quotes became paid jobs.
The strongest leads come from channels you own: Google search and Maps, your website, your reviews and past customers. Lead marketplaces often sell one job to several businesses, so you compete on price. Builders, real estate agents and property managers also send steady work to tradies they trust. Online marketing for tradies in Australia works best when each enquiry comes to you alone.
Name the jobs you do, the suburbs you cover and show proof you’re licensed. Use real photos from your jobs, and include your licence number where your state requires it in ads. Prices and claims must be accurate under Australian Consumer Law, so we avoid vague promises like ‘cheapest in town’. We write the ads, and you supply the licence and insurance details.
Hand the regular work to a team and keep your part small: photos from site and a monthly meeting. You send before and after shots from your phone. We turn them into posts, profile updates and website pages. Good tradesman marketing doesn’t need you at a desk, and your account manager walks you through the results once a month.
Do it yourself if you have the time and enjoy it; bring in help when the marketing keeps slipping behind the work. When you compare marketing companies for tradies, ask who does the work, what you get each month and how long you’re locked in. Our plans have no lock-in contracts, and your monthly report shows exactly where the time went.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
