Social Media Management
Social media marketing for tradies across Australia: we turn your job photos into posts and local ads, so you get seen without living on your phone.
Part of Marketing for TradiesTradie social media
Rock Solid Marketing runs social media marketing for tradies across Australia, from our office in Mildura. You send photos and short clips from the job; we turn them into posts, reels and local ads, and you approve everything before it goes out.
Most tradies know they should post, and most stop after a fortnight because the tools come first. Customers still check your Facebook or Instagram before they ring, looking for real work and a real person. A page that went quiet months ago says more than you'd like.
Social media plans start from $1,500 + GST a month for one platform and 8 pieces of content. Every tradie starts with a free 30-minute discovery call. If posting one job photo yourself each week would do, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
You send photos when you can, and we keep a month of posts scheduled, so the page stays active through your busiest weeks.
We aim posts and boosted ads at homeowners in the suburbs you work, with your number and a quote link on every one.
We crop out house numbers and faces, and you check with the customer before their job goes online.
What we do
Done for you social media for tradies means you supply the raw footage and we handle the rest: editing, captions, scheduling, replies and ads.
Thirty-second clips of a job from start to finish, edited with captions and your logo. Short videos show your workmanship better than any brochure could.
The most convincing post a tradie can share. We pair your before and after shots, add the suburb and the job, and post them where locals scroll.
Paid social media marketing for tradies works when it's tight on suburb and job type. Social ads management is $2,000 + GST a month plus 10% of ad spend, paid to Meta separately.
We write captions the way you'd explain the job to a customer: what was wrong, what you did and how it turned out. No jargon and no hype.
Two to five pieces of content a week, depending on your plan, scheduled a month ahead. When you're flat out, the page keeps working without you.
Each month you see reach, clicks, messages and calls from social, plus what any ads cost, at your monthly results meeting.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
How it works
We start with a short briefing: your trade, the jobs you want more of, the suburbs you cover and the look of your brand. Then we set up a shared folder where you drop photos and clips straight from the job.
Each month we plan the posts, you approve them on our scheduling platform, and we post and reply. A social media manager for tradies does the work, and you just keep your phone handy on site.
You take the photos. We do the rest.
What's included
Boost budgets are paid by you: at least $200 a month on Standard and $500 on Advanced. Bigger ad campaigns use our social ads packages.
Social media plans
Each plan includes a briefing session, posts and reels, scheduling with your approval and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
Are you using a Facebook page for your business? Here are some tips on how to drive engagement, gain more followers, and bolster your business’s online presence through Facebook: Create a Facebook page, not a personal profile Some business owners make the mistake of using their Facebook profile for their business. The problem here is
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsSocial media plans start from $1,500 + GST a month for one platform and 8 pieces of content. Standard is from $2,000 + GST a month for up to 2 platforms, and Advanced from $2,800 + GST for up to 3. Boost budgets are paid separately, from at least $200 a month on Standard.
It is when customers check your page before they call, which most do for bigger jobs. It isn't when you're booked out for months by word of mouth. If one job photo a week posted yourself would keep the page alive, start there and save the fee.
Real jobs, start to finish. Before-and-after photos, a quick clip of the work, the problem you found and how you fixed it, and the crew on site. Add the suburb and the job type, and finish with how to get a quote. Skip stock photos entirely.
They can, when they're aimed at the suburbs you'll travel to and the jobs you want more of. Before-and-after ads with a clear quote button tend to do best. Social ads management starts from $2,000 + GST a month plus 10% of ad spend, with the spend paid to Meta.
Facebook and Instagram for most residential trades, because that's where local homeowners scroll and share recommendations. LinkedIn suits trades chasing commercial and builder work. Pick one platform and do it well before adding a second; our Starter plan covers one platform. Your Google reviews matter as much as any of them.
A few minutes a week to send photos and clips from the job, plus a quick look to approve the month's posts. We do the editing, captions, scheduling and replies. The monthly results meeting runs by phone, video or in person at our Mildura office by booking.
Yes, with care and with permission. Ask the customer first, keep house numbers, faces and number plates out of frame, and avoid showing anything that reveals where valuables are kept. We crop and check every image before it goes out, and remove a post straight away if a customer asks.
We go through what was posted, who saw it, the clicks, messages and calls it brought, and what any ads cost. Then we agree next month's focus, such as a job type you want more of or a suburb to push. You leave knowing what's working.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
