Mildura Truck Centre
Rock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
The objective
What Mildura Truck Centre needed
To drive brand visibility, support truck and trailer sales, and position MTC as the leading heavy-vehicle dealership in the region.
Key results
What changed for Mildura Truck Centre
- Significant increase in page engagement
- Higher enquiry rates for new and pre-owned trucks
- Built consistent brand voice across platforms
Social media strategy & content creation
Monthly ad campaigns (sales and service focus)
Email marketing templates
Custom graphics & reels
New product highlights (Starlink, custom builds)
About the project
The Mildura Truck Centre story
What we did on social media
Rock Solid Marketing planned and ran Mildura Truck Centre’s social media as part of a marketing partnership.
- Strategy and content calendar: goals, audiences and content themes, with a posting calendar lined up with promotions from MTC’s suppliers and contractors
- Content: graphics, videos and promotional material showing MTC’s trucks, services and events, including posts on special offers, new arrivals and industry news
- Advertising: targeted paid ads and boosted posts, plus promotions that sent people to the MTC website
- Community management: replies to comments, messages and reviews, plus polls, contests and question posts to get followers involved
- Reporting: regular reports on engagement, click-through rates and follower growth, with recommendations for the next month
- Training: social media training and ongoing support for the MTC team
Why it worked
What made the difference
By combining industry insights with relatable, localised content, Rock Solid Marketing helped MTC connect with tradies, farmers, and fleet operators alike—translating scrolls into solid leads.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
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