Trades and industry
Pest control marketing that follows the seasons and the pests: the right ads at the right time, and reminders that bring customers back.
Partnership plans from $4,500 + GST a month
Pest control marketing
Rock Solid Marketing plans digital marketing for pest control companies across Australia from our Mildura office. Your phone doesn’t ring evenly through the year. Spiders and cockroaches bring calls in the warmer months, and rodents move indoors when it cools. Termite worries peak when someone finds damage or buys a house.
So we plan your year on a calendar. Ads, posts and emails switch to the pest that’s active a few weeks before your busy season starts. Every customer you treat goes on a reminder list, so this year’s spider spray becomes next year’s booking. Commercial clients get their own pages and follow-up.
Plans start from $4,500 + GST a month on our Starter partnership, with no lock-in contract. If a reminder email to your past customers will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set a seasonal calendar with you, so the ads, posts and pages for each pest go live before the season starts, not halfway through it.
We set up reminders by email or SMS, with consent, for annual termite inspections and seasonal treatments. Past customers book again without a phone call.
We build commercial pages and a capability sheet that explain your service visits and reporting, then put them in front of food businesses and property managers.
We write clear answers from the product information you supply, without safety or ‘eco’ claims you can’t back up, which the ACCC watches closely.
We keep you on agents’ and conveyancers’ lists with a simple referral pack and regular updates. Buyers searching on their own can find you too.
Services
What we do for pest control
Each service below follows the same calendar, so your marketing shifts as each season arrives.
Your year mapped by pest and month: what to advertise, which page to send people to and when to start, built from your own booking history.
Annual termite inspection and seasonal treatment reminders by email or SMS. They go only to customers who agreed, with an easy opt-out, as the Spam Act 2003 requires.
Your Google Business Profile, service pages and local searches for each pest and suburb, so someone with mice in the pantry at 9pm can find you.
Callen Mowatt runs Google Ads by pest and suburb, raising budgets as each season starts and cutting them back when the calls slow down.
A page for each treatment that explains the process, preparation and follow-up, with a booking form for the pest, property and suburb. Websites start from $5,000 + GST.
Genuine Google reviews after each visit. Simple social posts show what you found and how you dealt with it, shared with your customers’ permission.
Who it’s for
How it starts
We start with your bookings from the past 2 years, month by month and pest by pest. That shows when each season really starts in your area, which treatments come back and which customers are worth a reminder.
From there we build your calendar and set up the reminder list first, because past customers already know and trust you. Then come the seasonal pages and ads. Good pest control marketing works ahead of the season, not during it.
Be ready a few weeks before the pests are.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to the platform on top of your plan.
Partnership plans
Your plan comes with a dedicated account manager and the strategist, Google Ads specialist, designers and writers who run your seasonal calendar.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur Starter partnership plan costs $4,500 + GST a month. It includes 28 hours of work and has no lock-in contract. It covers your seasonal calendar, SEO, Google Ads management, reminders, social posts and reporting. Ad spend goes to Google on top, and you can lift it in your busy months. SEO on its own starts from $1,000 + GST a month.
Grow a young pest control business by owning your local area before spreading out. Complete your Google Business Profile, ask every customer for a review and build a page for each treatment you offer. Keep every customer’s details from day one, with their consent, so your reminder list grows with the business and pays off in year 2.
Grow past word of mouth by being easy to find when the pest appears. People search for the pest and their suburb, often at night, and book whoever looks trustworthy and replies fast. Search ads in your busy season, a strong Google profile and clear treatment pages bring in the customers your referrals don’t reach.
Turn one-off treatments into a yearly routine. Termite inspections, seasonal sprays and commercial service visits all come around again, so each customer should get a reminder at the right time. We set these up through email or SMS with consent, and your monthly report shows how many bookings came from past customers.
Market to commercial clients with proof of reliability: scheduled visits, clear reporting and quick response. Food businesses, property managers and strata often need pest records for audits or tenants. A commercial page, a one-page capability sheet and regular contact with those buyers by email and LinkedIn bring in contracts that pay all year.
It covers what customers see online before they book: your Google Business Profile, pest pages, search ads, reviews, social posts and reminder emails. Online marketing works best on a calendar, so each channel shifts as the seasons change. You approve the plan, and we run the work each month.
Only when you can back the claim up. Claims about safety for children and pets, or about environmental benefits, must be accurate under Australian Consumer Law, and the ACCC watches environmental claims closely. We write from the product information and licences you supply, and we leave out anything that can’t be supported.
No. Our partnership plans have no lock-in contracts, so you can lift the hours for your busy season and bring them down when it quietens. Your account manager reviews the plan with you each month by phone or visit. If the numbers in your report don’t justify the spend, you’re free to stop.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
