Trades and industry
Construction marketing for companies that win work through tenders and relationships: a fuller pipeline, and proof that wins the next job.
Partnership plans from $4,500 + GST a month
Construction marketing
Rock Solid Marketing runs construction marketing services for Australian construction companies from our Mildura office. Your next contract might come from a tender, a builder you’ve worked with before or a project manager who saw your name on a site hoarding. Most of those buyers check your website, capability statement and past projects long before they ring.
So we treat your marketing as a pipeline, not a phone that rings. We write the capability statement and turn finished jobs into project case studies. We keep LinkedIn active for the developers and project managers who hire you, and we make your website answer a buyer’s questions quickly.
Plans for construction companies start at $4,500 + GST a month, and none of them lock you in. If an updated capability statement will do the job for now, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We rewrite it around the work you want next, with current projects, people, plant and the accreditations you supply, laid out so an assessor finds them fast.
We turn each finished job into a project case study with photos, the scope and the client’s brief, ready for your website, tenders and LinkedIn.
We keep your name in front of builders, developers and past clients between jobs, so the next enquiry starts before the current project ends.
We show what it’s like to work for you: the projects, the crew and the gear. It goes on your website and social pages, so recruitment becomes part of the marketing.
We rebuild it around your services, sectors and projects, with the licence and insurance details you supply, so a buyer can shortlist you quickly.
Services
What we do for construction
Each piece supports the next bid, and one account manager keeps them all moving in the same direction.
A clear, current capability statement in print and PDF, with your projects, people, plant and the accreditations you supply. Copywriting outside a plan is quoted, or $175 + GST an hour.
Each finished job becomes a short story with photos: the client, the scope, the challenge and how your team delivered it. Buyers see the proof before they ring.
Your services, sectors, projects, licences and contacts in one fast site. Larger sites with project galleries suit our Standard package: 10 to 25 pages from $6,500 + GST.
Regular posts from your projects and people, written for the developers, project managers and procurement teams who decide which contractors make the shortlist.
We target the searches buyers use for your specialty and region, so your website turns up while they’re building a shortlist of contractors.
Progress photos and short clips from site, planned with you and priced to the job. They feed your case studies, tender documents and social pages for months.
Who it’s for
How it starts
We start with your last 10 contracts: where each came from, who made the decision and what they checked first. That shows which relationships, tenders and searches actually bring you work.
Then we build construction company marketing around those buyers. We fix the documents they read first, set a steady rhythm of project stories and posts, and plan the next 3 months around the clients you’re chasing. Our partnership with Heat Systems, a designer and fabricator of thermal equipment, ran the same way: branding, a new website, brochures and advertorials in mining journals.
Win the shortlist before the tender opens.
Work in this industry
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Capability statements, tender copy and photo or video shoots are quoted separately. Ad spend is paid to the platform on top.
Partnership plans
Every plan includes a dedicated account manager, plus the copywriters, designers, SEO strategist and Google Ads specialist your pipeline needs.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
About the Client: Heat Systems offer thermal processing solutions. Their expertise covers the design, fabrication and maintenance of unique thermal equipment such as Carbon Regeneration Kilns, Direct Elution Heaters, Thermal Oil Heaters, Cooling Screw conveyors and so much more. Scope of Work: Branding and style guide, New website, Copy writing, Brochures, Editorial and Advertorials for print and
We’ve been providing our Melbourne SEO services to Romeo Homes for nearly 10 months now. Needless to say, this SEO services success story has been a long time coming! Romeo Homes are custom home builders in Melbourne, specialising in period homes. They came to us with a beautiful and visual-heavy website that’s structured well and easy to
Securing grants and awards can be a game-changer for businesses, providing crucial financial support and enhancing credibility. Rock Solid Marketing’s impressive 100% success rate in grant and award submissions is a testament to their strategic approach to PR in Mildura. By examining our methods, you can learn how to craft successful applications. This blog also
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt starts at $4,500 + GST a month on our Starter partnership plan, which covers 28 hours of work with no lock-in contract. Most construction companies start there, because case studies, LinkedIn and search all need steady work each month. Capability statements and tender copy are quoted, or charged at $175 + GST an hour. If you run ads, the ad spend is paid to the platform on top.
Most construction leads come from people who already know your name: builders, developers, councils and past clients. Start there. Keep a list of every decision maker you’ve worked with and send them a short project update each quarter. Make sure your website shows the work they’d hire you for. Digital marketing for construction companies, such as search and LinkedIn, then reaches buyers who haven’t met you yet.
Pick one new sector or region, then build proof for it. If you’ve done 2 or 3 jobs in aged care or agriculture, write them up as case studies and target that sector’s searches and LinkedIn audiences. More leads usually come from being known for something specific. Saying you do everything for everyone rarely gets you onto a shortlist.
You get leads in construction by being on the shortlist before the tender is released. Register on the tender portals your buyers use, keep your capability statement current and stay in touch with the project managers who write the specifications. Strong case studies and a clear website make the assessor’s job easier when your submission arrives.
Choose a marketing agency for construction that asks about your pipeline before it talks about social posts. Ask to see work for business-to-business clients with long sales cycles, who will write your copy and how results are reported. Then check the contract terms. Ours have no lock-in, and your account manager meets you monthly by phone or visit.
Yes, when marketing keeps slipping behind site work and your pipeline has gaps between jobs. A construction marketing company gives you writers, designers and digital specialists without hiring each one. It isn’t worth it if your order book is full for the year, or if you can’t share project photos and details. We’ll tell you which applies on the first call.
Keep it to 3 jobs done well: a current capability statement, a case study per finished project and regular updates to your best contacts. That’s enough marketing for construction company owners who are also running sites. Once it’s working, add LinkedIn posts and search. A partnership hands all of it to us, and you approve each piece.
Start with the work you want over the next 12 months, then work back to who decides and what they read. List your target clients and sectors, the tenders you expect, the proof each one needs and who will produce it. Put it on one page with monthly tasks. We build this plan at the start of every partnership, and it’s yours to keep.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
