The shop
Gunning For You (G4U) is a family-owned firearms store at 41 Maude Street, Encounter Bay, near Victor Harbor on South Australia's Fleurieu Peninsula. Lyndon Preston opened it in 2013. The shop sells new and second-hand rifles, shotguns and handguns, along with ammunition, optics, gun safes, reloading supplies and accessories, and it helps customers with gun repairs and firearm permits. It holds an SA firearms dealer's licence, and its own site notes that it works with Presto's Hunting and Shooting in Mildura as an associate store.
What we built
We started with the brand: the G4U mark, a bold slanted monogram that sits in white on the dark header of every page.
Then the website, built on WordPress and launched in 2019. The main menu lists the shop's eight sections: firearms, ammunition, optics, accessories, reloading, gun repairs, competition handgun accessories and firearm permits. Each section opens into its own category pages (centrefire, rimfire, shotgun, pistol, air rifles and second-hand under firearms; equipment, dies, powder, projectiles, cases and primers under reloading), about 35 in all, with the logos of the makes the shop stocks. The phone number, the dealer licence and the shop address appear on every page, and a quick contact form, a map and a newsletter sign-up for new products and promotions complete it.
After launch
Once the site was live, we also looked after the shop's SEO and social media for a period.
