Trades and industry
Digital marketing for electricians that sells the jobs you want more of, from switchboard upgrades to EV chargers, not just more callouts.
Partnership plans from $4,500 + GST a month
Electrical marketing
Rock Solid Marketing runs marketing for electricians in Australia from our Mildura office, with a Google Ads Specialist and an SEO team behind every plan. An electrical business rarely sells one thing. A 2am callout, a switchboard upgrade, an EV charger and a test and tag contract each have a different buyer, price and search.
So we market them separately. Each job you want more of gets its own page, its own ads and its own tracking. You see which work pays and stop spending on what doesn’t. You pick the jobs, and we build the plan around them.
Our partnership plans begin at $4,500 + GST a month and carry no lock-in contract. If a few better job pages on your current site will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We give each high-value job its own page and ads, written for the homeowner or business that’s ready to book that exact work.
We set the hours your ads run, which Google Ads calls ad scheduling. Your budget goes to times you can answer, or to after-hours work you really offer.
We explain the system, the process and what affects the price without guaranteed savings, which Australian Consumer Law makes risky to claim.
We build a commercial page and a short capability sheet, then keep your name in front of builders, strata and property managers by email and LinkedIn.
We ask happy customers to mention what you fixed or installed, which helps the next person searching for that job choose you.
Services
What we do for electricians
Pick the jobs you want more of, and each service below is set up to bring them in.
Switchboard upgrades, EV chargers, lighting and data cabling each get a page with photos, the process and what affects the price. Searchers land on the exact work you do.
Callen Mowatt runs Google Ads split by job type and suburb, with ad scheduling so your budget goes to the hours you can actually pick up the phone.
Your Google Business Profile lists every service and your service area. Then we work on the local searches for the jobs you want, not just ‘electrician near me’.
Calls and forms are tagged by job type in your HubSpot dashboard, so the monthly report shows which jobs came from which ads and pages.
Smoke alarm checks, safety switch tests and service reminders by email, sent only with consent and an unsubscribe link, as the Spam Act 2003 requires.
A one-page summary of your commercial work, licences and insurance for builders, strata managers and facility managers, ready in print and PDF.
Who it’s for
How it starts
We start with your last 3 months of invoices. Which jobs made the most per hour, which came from repeat customers and which came from Google? That list decides where the marketing goes.
Next we check how each of those jobs shows up today: your pages, your Google Business Profile, your reviews and any ads. Then we build the first job page and campaign, measure it for a month and add the next. Digital marketing for electricians works best one job type at a time.
Sell the work you want, not just the work that rings.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan. A new website is quoted separately, from $5,000 + GST.
Partnership plans
Each plan gives you a dedicated account manager with an SEO strategist, a Google Ads specialist, designers and copywriters behind them.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans begin at $4,500 + GST a month and include 28 hours of work, with no lock-in contract. That buys job pages, SEO, Google Ads management, social posts and a monthly report. Ad spend goes to Google on top, and you set the budget. A single service costs less: SEO on its own starts from $1,000 + GST a month.
For most electricians, the highest-value work comes from search: Google Maps, search ads and job pages for the services people look up. Word of mouth stays strong, so add reviews and emails to past customers. Social media helps with trust and recruitment but rarely brings urgent work. The right mix depends on the jobs you want, which is why we start with your invoices.
Search ads can bring calls as soon as they go live, while SEO and reviews take several months to build. That’s why many plans start with ads and Google Business Profile work, and grow the pages and SEO underneath. Your monthly report shows calls and forms by job type, so you can see the change rather than guess at it.
Yes. We split your Google Ads campaigns by job type, such as switchboard upgrades, EV chargers or commercial maintenance, and turn each one up or down. Every ad points to a page about that exact job. If you’re flat out on installs, we pause those ads and keep the maintenance campaign running. You decide the mix, and we adjust the campaigns to match.
In several states, yes. Electrical contractors there must show their licence number in advertising, and the rules differ from state to state, so check with your state’s electrical regulator. We add the licence details you supply to your ads, website, vans and quotes, and keep them consistent. We don’t give legal advice, but nothing goes out without those details.
It’s worth it when you want different work, not just more of it. Word of mouth brings jobs from people like your current customers. Online marketing reaches the commercial clients, EV owners and new estates that haven’t heard of you yet. If you’re happy with your mix of work, keep your reviews and Google profile current and save the money.
We describe the system, the process and what affects the price, without guaranteed savings figures. Australian Consumer Law treats savings claims you can’t back up as misleading, so any figures come from you with their basis stated. Ads target households already researching solar, and the page answers their questions about installation, warranties and timing.
No. Our partnership plans have no lock-in contracts, and your account manager reviews the plan with you every month. You can change the hours, pause a campaign or move to a different plan as your workload changes. We keep clients because the monthly report shows the work is paying, not because a contract holds them.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
