Web Design
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How to get a .com.au domain: eligibility, choosing a name, registering it, WHOIS privacy and the .au direct option if you have no ABN.
Over the past several months, we’ve had the pleasure of working with In2 Fire (formerly KlineFire Services): a local business supplying fire equipment services in Melbourne (including installation, maintenance, and hire).
In2 Fire came to us wanting their first-ever website, which our web designer built last spring. Since then, we’ve continued to work closely with them on building up the content of their site, optimising it to show up higher in Google search results, and making small but effective tweaks to the structure of their website.
Continuing to invest in their website is about bringing In2 Fire more website traffic and more leads. Here are some of the things we’ve done to help them so far:
Include More Compelling Images
Using a combination of stock images and images taken by In2 Fire while on the job, we have added images to most of the pages included in the site.
On the homepage, we sourced high quality images to be included in the banner. On the service pages, we added smaller images relevant to the service advertised (e.g. fire extinguishers on the portable fire equipment page). Adding these images has made their website more appealing to visitors.
What’s more, we made sure to optimise all images for their chosen keywords. As a result of our SEO services, In2 Fire have started to see a gradual increase in their keyword visibility.
Add More Content For Services
When we first built the In2 Fire site, we only included a sentence or two about each service and consolidated them all onto one page.
For example, there was originally one Portable Fire Equipment page covering fire extinguishers, fire hose reels, fire hydrants, and fire blankets. Recently, we built separate pages for each of these services. Our copywriter wrote fresh content on each service, while our SEO specialist created the new pages and optimised them for the chosen keywords.
Bulking up the site content provides more information for prospective customers and hopefully entices them to engage the company, with the added bonus of SEO benefits.
Post Blog Articles Regularly
One of the most useful things you can do for SEO is continually publish relevant, useful content to your website. Google tends to reward sites that do this with higher keyword rankings.
So early on, we suggested the idea to In2 Fire and they were keen to have us update their blog twice per month. So far, we’ve been publishing a variety of different posts including features on specific services offered, a behind-the-scenes look at the team, and administrative announcements.
A New Name and Brand
When KlineFire Services became In2 Fire, the business needed a brand that would stand out in a competitive industry. We had already been looking after their SEO, and for the name change they moved to a partnership plan.
We created a modernised logo and branding that says professionalism, security and urgency, with clean, simple lines. The new brand carried through their website, stationery, vehicle livery and signage, and marketing collateral. Once the rebrand was in place, In2 Fire moved to a maintenance plan to keep the momentum going.
Rock Solid Marketing provides SEO services and web design services from Mildura to businesses across Australia. Contact us for help managing your SEO.
