Marketing Partnerships
Google Ad Grants management for Australian charities: we set up and run your free Google search ads and keep the account within Google's rules.
Part of Marketing for Not for ProfitsFor charities
Rock Solid Marketing manages Google Ad Grants for Australian charities: we set up the account, write the search ads and keep it within Google's rules. It's part of our not for profit marketing.
Ad Grants gives eligible charities free search advertising on Google. The catch is the rules. Accounts need conversion tracking, relevant keywords and ads people actually click, and Google can pause an account that falls short. Many grants sit unused because nobody on staff has time to run them.
Ad Grants management sits inside our partnership plans, from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build campaigns around the searches people make for your services, volunteering and donations, so the grant gets spent on clicks that matter.
We check the account against Google's Ad Grants policy, fix what's out of line, and keep it compliant month by month.
What we do
Set up properly, run steadily and reported in a way your board understands.
We walk you through the Google for Nonprofits steps and the Ad Grants activation, using your charity's own details and accounts. Google makes the decision.
Keywords for your services, programs, volunteering and donations, grouped into campaigns that match how people search, not just your organisation's name.
Donations, enquiries, volunteer sign-ups and newsletter subscriptions tracked in Google Analytics, so you can see what the grant achieves.
Monthly checks against Google's Ad Grants policy: keyword quality, click-through rates, account structure and the landing pages ads point to.
Ads only work if the page answers the search. We tidy or write the landing pages the grant sends people to.
A monthly summary of clicks, conversions and what changed, written for a board paper rather than an advertising specialist.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockRegional DirectorMildura VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
How the grant works
Google Ad Grants is part of Google for Nonprofits. Google says eligible charities can receive up to US$10,000 a month of search advertising, shown on Google search results as text ads. In Australia, charities apply through Google for Nonprofits using their charity registration, and Google decides who qualifies.
Keeping the grant takes steady work: tracked conversions, relevant keywords and ads that earn clicks. We handle that as a Google Ad Grants consultant inside your partnership plan, alongside your website, social media and email.
Free clicks, put to work for your mission.
Package activities
The grant covers the Google search ad spend itself. Any paid ads you run on top of the grant are paid to the platform. Estimate: if you only want an ads account managed, our ads-only management is about $2,000 + GST a month, plus 10% of any paid ad spend.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsAd Grants management sits inside our partnership plans, from $4,500 + GST a month for 28 hours across your grant account and other channels. The grant itself pays for the search ads. As an estimate, ads-only management is about $2,000 + GST a month. If your grant account only needs a tidy-up, we'll tell you before we quote.
It gives eligible charities free text ads on Google search results, funded by Google up to a monthly limit. You choose keywords and write ads like any Google Ads account. To keep the grant, the account must follow Google's Ad Grants policy, including conversion tracking and minimum performance standards. People often call them Google Ads grants.
Apply in two steps: first join Google for Nonprofits with your charity's details, then activate Ad Grants from your Google for Nonprofits account. Google checks eligibility, including your charity registration, and reviews your website. We can guide you through each step, but the application and the decision are between your charity and Google.
Small charities get the grant the same way as large ones, as long as they meet Google's eligibility rules. You need a working website with clear information about your cause. Keeping the grant is the harder part for a small team, which is why many hand the monthly management to someone else. Many people search 'Google Ads not for profit' or 'Google grants Australia' to start; Google for Nonprofits is the official route.
Google decides eligibility, so check its current Google for Nonprofits rules before planning around the grant. In Australia, it generally looks for registered charities. Government bodies, hospitals and some other organisations are excluded. We'll help you read the rules, but we can't promise approval. Check again if your organisation's structure changes.
Accounts usually get paused for falling below Google's Ad Grants policy. Common causes are missing conversion tracking, poor click-through rates, overly broad keywords or ads pointing to thin pages. Monthly checks catch most of these early, so the grant keeps running and your team isn't surprised by an email from Google.
Yes, many charities run a paid Google Ads account alongside the grant for things the grant can't do, such as display or YouTube ads. The paid account is billed to you as normal. We plan both together, so they don't compete for the same searches.
Look for a Google Ad Grants consultant who explains the policy plainly and sets up conversion tracking first. They should report what the grant achieved, not just clicks. Ask how they keep accounts compliant month to month. Good grant management should also link the ads to your website and fundraising plans.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
