SEO
SEO for nonprofits in Australia: be found by people who need your services, volunteers looking for a role and donors looking for a cause.
Part of Marketing for Not for ProfitsSearch for charities
Rock Solid Marketing provides SEO for nonprofits across Australia: search work that helps charities and community organisations get found. It's part of our not for profit marketing.
Three kinds of people search for you. Someone who needs help types a service and a town. A would-be volunteer searches for roles near them. A donor looks for a cause they care about. Most nonprofit sites serve none of them well, because the website was built around the organisation chart rather than the searcher.
SEO plans start from $1,000 + GST a month with no lock-in contracts. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a page for each service and location, written in the words people search, and set up a Google Business Profile for each site that people visit.
We improve the pages your grant ads point to, so free clicks turn into enquiries, sign-ups and donations.
What we do
Each kind of searcher gets pages that answer their question and a clear next step.
A page per service and location, explaining who it's for, how to access it and what it costs, written in plain English and Easy Read where needed.
Each office, centre or shop that people visit gets its own Google Business Profile with accurate hours, services and photos.
Pages for each volunteer role, with what's involved and how to apply, so people searching for volunteering near them find you.
Articles and stories, shared with consent, that answer questions about the issues you work on and build authority on your cause.
SEO and Google Ad Grants share the same goal. We align the pages, keywords and tracking so both bring more people to you.
A monthly Semrush report and review call, summarised for board papers: rankings, visits, enquiries, sign-ups and donations from search.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Janine GowenlockRegional DirectorMildura VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
Our community work
We've run SEO as part of wider work for community organisations. They include Princes Court, a community-owned aged care provider in Mildura, Sunraysia Residential Services and GreenConnect's dementia respite programs. Each needed search pages that served several audiences at once.
We're an SEO agency not for profit boards can hold to account. Good nonprofit SEO is honest. We don't promise rankings, we describe your services accurately, and we only mention tax deductibility if your organisation holds Deductible Gift Recipient status. Stories about the people you support are used with consent.
Found by the people who need you.
Package activities
Google Business Profile set-up is $500 + GST for a site without one. Organisations with many services or locations usually need more hours than the starting plan.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Securing grants and awards can be a game-changer for businesses, providing crucial financial support and enhancing credibility. Rock Solid Marketing’s impressive 100% success rate in grant and award submissions is a testament to their strategic approach to PR in Mildura. By examining our methods, you can learn how to craft successful applications. This blog also
When it comes to the SEO game, there are myriad tactics you can use to succeed – so many, in fact, that it can be quite overwhelming. It can be easy to go into option overload, give up, and do nothing at all if you feel like it’s all just too much. But don’t quit
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month with no lock-in contracts. An organisation with a few services in one town may fit that, while one with many services or locations needs more hours. Google Business Profile set-up is $500 + GST per site without one. If your site only needs a one-off tidy-up, we'll tell you before we quote.
SEO matters because people search when they need help, want to volunteer or are ready to give. If your pages don't appear, they find another organisation or none at all. Unlike paid ads, good search rankings keep working without a media budget, which suits organisations watching every dollar.
Choose one that understands your audiences, writes plainly and reports in a way your board can use. Ask how it handles service pages, volunteers and donors, and whether it can align SEO with a Google Ad Grant. Avoid any nonprofit SEO company that promises top rankings.
They work together. Ad Grants buys visibility on search results with Google-funded ads, while SEO earns visibility in the free results. Both need strong pages to convert visitors. Improving the pages your grant ads point to helps your grant account meet Google's standards too. Shared keyword research means both channels target the searches that matter most.
Yes, each service and location should have its own page. People search for a specific service in a specific place, and one general page can't rank for all of them. Each page should explain who the service is for, how to access it and how to get in touch.
Yes. People search for volunteering in their area and for causes they care about. Pages for each volunteer role, with clear requirements and an easy application, help you appear for those searches. Volunteer pages also give your social posts somewhere useful to send people. Much of the basic SEO nonprofit staff can do themselves, once the pages exist.
Expect early movement within a few months for local service searches, and steadier results after six months or so. Cause-related searches are often more competitive and take longer. Your monthly report shows progress for services, volunteers and donations separately, so your board can see which audience is growing and where the next month's hours should go.
Our SEO plans are priced the same for every client, from $1,000 + GST a month. What we can do is focus the hours on the searches that matter most to your mission, and tell you honestly if a cheaper option will do. Our plans have no lock-in contracts.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
