Social Media Management
Social media marketing not for profit organisations can rely on: stories told with consent, volunteer drives and appeals people actually share.
Part of Marketing for Not for ProfitsCharities and community groups
Rock Solid Marketing handles the social media marketing not for profit teams rarely have time for, for charities, community services and member groups across Australia. It sits within our not for profit marketing.
Social media for not for profits does three jobs at once. It shows the community what you do, it finds volunteers, and it gives supporters a reason to give. Most small teams post when someone has a spare hour, so appeals land cold and volunteer calls go unseen.
Social plans start from $1,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan a steady mix of stories, thank-yous, volunteer spotlights and news, so your appeals reach people who already know you.
We plan, write and schedule a month of posts at a time, and you approve them in one sitting.
What we do
Stories, volunteers and appeals in one plan, approved by your team.
Stories of the people you support and the volunteers who help, shared only with consent and told in their words where possible.
Volunteer spotlights and recruitment posts timed to your busy seasons, linked to a simple sign-up page.
Appeal and giving-day posts built on months of steady storytelling, with clear wording on tax deductibility only if you hold DGR status.
A written plan covering your audiences, platforms, posting rhythm and the result each post type should bring.
Plain English, image descriptions and captioned video, so supporters using screen readers or captions can follow along.
A reporting dashboard and monthly meeting show reach, volunteer sign-ups and donation clicks, so your board sees what social media delivers.
Who it’s for
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSWHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
Our community work
We've run social media for community organisations including Sunraysia Residential Services, Princes Court and the Sunraysia Farmers Market. Each needed posts that spoke to clients, families, volunteers and the wider community at once.
Good social media marketing not for profit boards can trust follows the rules that matter for charities. Stories appear only with written consent. We mention tax deductibility only if you hold Deductible Gift Recipient status, and fundraising posts follow the rules in your state. Your team approves every post before it goes live.
Steady stories, warmer appeals.
Package activities
Boost budgets are paid to Meta on top of the plan: at least $200 a month on Standard and $500 a month on Advanced. Larger ad campaigns run under our social ads packages, from $2,000 + GST a month plus 10% of ad spend.
Social media plans
Every plan includes a briefing session, scheduling with your approval, a reporting dashboard and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
What makes us engage with content on social media? First think about why people in your target audience use social media. There are of course many reasons, but a big one is that they want to feel connected – that they can relate to something or someone. It is ‘social’ media, after all! They may
At Rock Solid Marketing, our commitment to making a positive impact extends beyond our business operations. We actively engage with and support our local community through various initiatives, sponsorships, and contributions, reflecting our deep-rooted dedication to enhancing the well-being and cultural vitality of the Sunraysia and Mallee regions. Our involvement in local sports and community
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social plans start from $1,500 + GST a month for one platform and 8 posts a month. Standard is from $2,000 + GST a month for up to 2 platforms, and Advanced from $2,800 + GST a month for up to 3. Boost budgets are paid to Meta on top. If you only need a content calendar and templates, we'll tell you before we quote.
Use it to show what you do, find volunteers and give supporters a reason to give. Share stories with consent, thank volunteers publicly, post news and events, and run appeals at set times. Nonprofit social media marketing works best as a steady habit, not only when money is short.
Build trust first, then ask. Months of stories and thank-yous mean appeal posts reach people who already care. Make each appeal specific: what the money does and how to give in two taps. Only mention tax deductibility if you hold DGR status, and thank donors publicly once the appeal ends.
Two or three times a week suits most nonprofits, which is what our Starter plan's 8 posts a month covers. Consistency matters more than volume. Add extra posts around appeals, events and volunteer drives, then return to your usual rhythm so followers aren't overwhelmed. A shared calendar keeps your team and volunteers on the same page.
Start with your goals: services, volunteers, donations or awareness. Then pick the audiences and platforms that serve them, set a posting rhythm and decide how each post type will be measured. A good nonprofit social media strategy fits on two pages and gets reviewed every few months.
Post consistently, reply to comments and messages, and share stories people want to pass on. Tag partners, volunteers and local groups so posts reach their followers too. A small boost budget on your best posts helps them reach new people in your area at a modest cost.
Give people a reason to follow: useful information, real stories and a sense of belonging. Invite volunteers, clients and supporters to follow at events and in emails. Collaborate with local groups. Social media marketing not for profit groups run well grows slowly but steadily. Growth from engaged locals is worth more than large numbers of passive followers, so measure engagement too.
Yes, with written consent and on the person's terms. Explain where the story will appear, let them review it and make it easy to withdraw consent later. Show dignity and everyday life rather than need. Not for profit social media builds trust when the people featured are proud to share it. Searches for 'social media marketing for nonprofit organizations' often turn up American advice, but Australian consent and privacy rules apply here.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
