SEO
Aged care SEO for Australian providers: be found when families search for respite, dementia care or a home in their parent's town.
Part of Marketing for Aged Care ProvidersAged care search
Rock Solid Marketing runs aged care SEO for providers across Australia: search work that puts your homes and services in front of families looking for care. It sits within our aged care marketing.
The search usually starts with an adult child and a deadline. They type 'respite care Mildura' or 'dementia care near me' late at night, compare what comes up and ring the two that look clearest. If your home has no page for that care type, or your Google profile shows old hours, you aren't in the running.
SEO plans start from $1,000 + GST a month with no lock-in contracts. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a page for each care type and each home, so you appear for searches like 'respite care' or 'aged care' plus your town.
We line up names, addresses, phone numbers and services across your website, Google Business Profiles and directories, using the details your team confirms.
We help you reply calmly and privately where you can, without breaching resident privacy, and build a steady flow of genuine reviews.
What we do
Families search by place and by need, so your site and profiles are built the same way.
SEO for care homes starts here. Residential, respite, dementia and home care each get a page that answers what families ask: who it suits, what it costs, how to visit and how to start.
Each home or service site gets its own Google Business Profile with the right category, hours, photos and phone number, kept under an account you control.
Your website, Google profiles, My Aged Care listing and directories should show the same details. We find the differences and fix the ones we can reach.
Guides on fees, choosing a home and what respite involves, written plainly and checked by your team, so families find you while they research.
Most of this research happens on phones. We check page speed, readable text and click-to-call, as part of the technical SEO in every plan.
A Semrush report shows rankings by town and care type, and a monthly review call explains what moved and what's next.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Janine GowenlockRegional DirectorMildura VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
Our aged care work
We've run SEO alongside the website, brand and social work for Sunraysia Residential Services. We do the same within the partnership with Princes Court in Mildura, and did it for GreenConnect's dementia respite programs across the Loddon Mallee. Each has several services and more than one audience, which shapes how the pages are built.
The rules apply to search content too. We make no promises about places, funding or Star Ratings, use quality claims only as you supply them, and keep resident details out of review replies.
Found by families, trusted on the first visit.
Package activities
Google Business Profile set-up is $500 + GST for a home without one. Providers with homes in several towns usually need more hours than the starting plan.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month with no lock-in contracts. A provider with several homes or services usually needs more hours, because each one needs its own pages and profile. Google Business Profile set-up is $500 + GST where a home has none. If your listings just need tidying, we'll tell you before we quote.
Families usually search by care type and place. Think 'aged care' or 'nursing home' plus a town, or 'respite care near me'. Dementia care searches usually include a suburb too. Many also search a provider's name with 'reviews' or 'fees'. Your pages should answer each of those searches directly.
Indirectly, yes. Your My Aged Care listing is a trusted citation of your name, address and services, so it should match your website and Google profiles exactly. Mismatched details make it harder for families and search engines to trust which is right. We check it each time your services or contact details change.
Yes, each home or service site that families can visit should have its own page and its own Google Business Profile. Each page needs real local detail: the address, the care types offered there, photos and how to book a tour. Copying one page and swapping the town name doesn't work.
Reply calmly, thank them, and offer to talk privately, without mentioning any resident's care or personal details. Families read replies as much as the reviews. We help you build a steady flow of genuine reviews too, not filtered or rewarded, because the ACCC treats that as misleading.
No. Star Ratings come from the Australian Government's assessment, and occupancy depends on your care and your places. SEO helps families find you and understand your services before they call. We report rankings, visits and enquiries, not promises about admissions. Better visibility can bring more enquiries; the care decides the rest.
Expect early movement within a few months for your town and care type searches, and steadier results after six months or so. Local searches with few competing providers often move faster. Your monthly Semrush report and review call show what's moving. Homes in larger cities usually take longer.
Look for an SEO agency for aged care that knows the rules on claims, handles resident privacy carefully and reports in plain English. Ask how it treats each home and care type. Aged care SEO services, and care home SEO in particular, should also cover your Google profiles and listings, not just the website.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
