Marketing Partnerships
Aged care Google Ads for Australian providers: reach families searching for care in their parent's town, and the care workers you need to hire.
Part of Marketing for Aged Care ProvidersAged care advertising
Rock Solid Marketing runs aged care Google Ads for residential, home care and respite providers across Australia. It sits within our aged care marketing.
Families search for care when they need it, often within days. An ad for 'respite care' or 'aged care' in their parent's town can lead to a page that answers availability, fees and visiting. That can turn a search into a booked tour. The same account can also reach the nurses and carers you're struggling to hire.
Partnership plans start from $4,500 + GST a month, with ad spend paid to Google. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We send each ad to a page built for that care type and town, with a clear way to book a tour or call. Then we track the enquiries it brings.
We run a separate recruitment campaign for nurses and carers, sent to a careers page that answers what applicants actually ask.
What we do
Separate campaigns for each care type, town and audience, with the rules built in.
Separate ad groups for residential care, respite, dementia care and home care, each matched to the towns your families search from.
Each ad leads to a page covering availability, fees, care types and how to book a tour, so the click becomes a conversation.
Ads for nurses, personal care workers and kitchen staff, timed to when you're hiring and aimed at the areas staff can travel from.
Google limits how health-related audiences and remarketing can be used. We build campaigns on search intent and location, not health details.
Calls, tour bookings and job applications tracked as conversions, recording the enquiry but not anyone's health information.
A monthly report and meeting show spend, enquiries and cost per enquiry for each campaign, so you see what families and applicants cost.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Janine GowenlockRegional DirectorMildura VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
The rules
Aged care ads answer to Google's policies and to the rules for aged care marketing. Google restricts personalised advertising based on health, so campaigns rely on what people search and where they are. In the ads themselves, we make no promises about places, funding or Star Ratings, and quality claims come only from you.
We've worked with aged care providers including Princes Court in Mildura and Southern Cross Care in Broken Hill. We know families' questions and the care these campaigns need. Ad spend goes straight to Google, and you can see every dollar in your account.
Searches answered, tours booked, roles filled.
Package activities
Ad spend is paid to Google on top of the plan fee. Estimate: if you only want Google Ads managed, ads-only management is about $2,000 + GST a month plus 10% of ad spend. Conversion tracking set-up and new landing pages are priced to the job.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsManagement sits inside our partnership plans, from $4,500 + GST a month, with ad spend paid directly to Google. As an estimate, ads-only management is about $2,000 + GST a month plus 10% of ad spend. Ad spend depends on how many towns and care types you target. If your website needs fixing before ads will work, we'll tell you before we quote.
They search by care type and place: 'aged care' or 'nursing home' plus a town, 'respite care near me' or 'home care' plus a suburb. Some search for a provider by name with 'fees' or 'vacancies'. Ads should match each search and lead to a page that answers it.
Only carefully. Google restricts personalised advertising based on health, so remarketing lists can't be built from health-related pages or details. We build campaigns on search intent and location instead, which suits aged care anyway, because families search when they're ready. Search campaigns catch them at that moment.
Yes. A separate recruitment campaign can reach nurses and personal care workers searching for jobs in your area. It sends them to a careers page with roles, shifts and how to apply. Regional providers often find this fills roles job boards don't. Recruitment ads run under the same account and reporting.
Say what families need to know: the care types you offer, the town, whether places are available and how to book a tour. Avoid promises about places, funding or ratings, and only use quality claims you can support. Clear, calm ads tend to suit this audience better than urgent ones.
Often, yes, because fewer providers advertise and clicks can cost less than in cities. Families in regional towns also search from far away when a parent lives locally. We test a modest budget first, report the cost per enquiry and scale only if it pays its way.
We track calls, tour bookings, enquiry forms and job applications as conversions, then report cost per enquiry for each campaign. Tracking records that an enquiry happened, not health details. Your monthly meeting covers what worked and where the next month's budget should go, campaign by campaign.
Yes, Facebook and Instagram suit awareness and recruitment, especially for reaching adult children and local job seekers. Meta also limits sensitive targeting, so we target by location and broad interests. Meta campaigns can run alongside Google within your partnership plan, with ad spend paid to Meta.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
