Web Design
Aged care website design services for Australian providers: show each home honestly, explain fees plainly and make booking a tour easy.
Part of Marketing for Aged Care ProvidersAged care websites
Rock Solid Marketing provides aged care website design services for residential, home care and respite providers across Australia. It's part of our aged care marketing.
Your website is the first tour most families take. They look at the rooms, read about care, try to work out the fees and decide whether to visit. Often they do it on a phone, late at night, for a parent in another town. A site that hides fees in a PDF or makes tour booking hard sends them to the next provider.
Website packages start from $5,000 + GST. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We explain fees and accommodation payment options in plain words, with links to My Aged Care for the official detail, checked by your team.
We plan a photo shoot of real rooms, gardens, meals and activities, with residents photographed only with their consent.
What we build
Every page answers a family's question and offers a next step.
Residential, respite, dementia care and home care each get a clear page, and each home gets its own page with address, photos and how to visit.
Plain-English explanations of fees and accommodation payment options, written from your fee schedule and linked to My Aged Care for official detail.
A tour booking or enquiry form on every page, sending families to the right person, with a phone number for those who'd rather call.
Built to WCAG 2.2 AA with large readable type, strong contrast and simple menus, because residents and older family members read your site too.
Vacancy notes, activities, news and staff profiles your team can update in minutes, so the site stays current between visits.
Names, addresses, services and contact details that match your My Aged Care listing and Google profiles, so families aren't confused.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
Our aged care websites
We designed the website for Princes Court, a community-owned aged care provider in Mildura with three services, and run its marketing partnership. We also worked on the website for Southern Cross Care in Broken Hill during its relaunch, when families needed clear information fast. Our aged care website design services start from those lessons.
The same rules apply online as in print. No promises about places, funding or Star Ratings, quality claims only as you supply them, and resident photos and stories only with consent. Your team signs off before launch.
The first tour, open day and night.
What's included
Estimate: a single-home site with tour booking usually fits our Standard package (from $6,500 + GST). Forms add a few hours at $175 + GST an hour, so expect about $7,000 to $8,000 + GST. Providers with several homes and 25 to 50 pages fit Advanced, from $12,000 + GST. Photography is priced to the job.
Website packages
Every package includes a responsive design, SSL, contact forms and 12 months' hosting.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWork in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king. If you want to continuously drive traffic to your website, gain new visitors, and get other sites to link to yours (hello, SEO juice), you need to host quality content on your
Since 2018, Rock Solid Marketing in Mildura has been a leader in Aged Care Marketing, delivering targeted strategies and high-performance lead generation for Retirement Villages, Aged Care Homes, and Home Care Package Providers. Our expertise extends beyond traditional and digital marketing —we understand the complexities of the aged care sector and create customised marketing solutions
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsWebsite packages start from $5,000 + GST, or 6 monthly payments of $833 + GST. As an estimate, a single-home site with tour booking fits Standard (from $6,500 + GST) plus a few hours for forms, so about $7,000 to $8,000 + GST. Providers with several homes fit Advanced, from $12,000 + GST. If a refresh will do, we'll tell you before we quote.
An aged care website should include a page for each care type and each home, with real photos. Add fees and payment options explained plainly, tour booking, and contact details that match your My Aged Care listing. Staff profiles and activity news help families picture daily life.
Yes, families look for them first. Explain your fees and accommodation payment options in plain words, using your current fee schedule, and link to My Aged Care for the official rules. Clear fee information means families arrive at tours better prepared. Update it whenever your fees change.
Build it to WCAG 2.2 AA: large readable text, strong contrast, simple menus, descriptive links and forms that work with screen readers. Avoid text inside images and auto-playing video. Then test it with an older reader, because they'll find problems a checklist misses. Accessibility also helps families reading on small phones.
Yes, with their consent, or their representative's where needed. Explain where the photo will appear and keep a record. Many providers mix resident photos with images of rooms, gardens and staff. We plan photo shoots so consent is sorted before anyone is photographed. Photos can be removed later if someone changes their mind.
It depends on the number of homes and pages, and on how quickly content and photos are ready. Most of the time goes into gathering fee information, photos and approvals. We agree a timeline after the discovery call, once we know your page count and who signs off.
Your team can update news, activities, vacancy notes and staff profiles without a developer. If you'd rather we did it, care plans start from $275 + GST a month, minimum 6 months. Hosting is included for the first 12 months. Your team gets the logins and a short handover.
Look for a team that has built aged care sites, understands families' questions and the rules on claims, and builds for accessibility. Ask to see examples. Searches for the 'best aged care website design Australia' turn up many options; choose the one that shows its work and its approach to consent.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
