Health, care and community
Retirement village marketing for Australian operators: honest village life, fees explained plainly and open days that turn interest into visits.
Partnership plans from $4,500 + GST a month
Retirement living
Rock Solid Marketing plans and runs marketing for retirement village operators across Australia, from our office in Mildura. Moving into a village is a decision people circle for months, sometimes years. They come to an open day, take a brochure home, talk it over with their children and come back later.
Your marketing has to stay with them for that whole stretch. That means showing real village life, explaining the contract and fees without fine print, and making the next visit easy to book. It isn't aged care, and your buyers don't want to be spoken to as if it were.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We collect details with consent at the door and follow up with a short email series: village news, a resident's story and an invitation back.
We show independent village life first: the bowls green, the community garden, the trip to the river. Care options, if you have them, come later.
We write a plain-English guide to entry prices, ongoing fees and any deferred management fee, checked by your team, so families can compare fairly.
Services
What's in the plan
Search and social find the interest. Open days, brochures and follow-up turn it into a move.
We plan each open day backwards: social posts and local ads beforehand, a welcome pack on the day, and follow-up emails after.
Homes available, floor plans, fees, eligibility and what's included, all easy to read on a tablet. We build sites to WCAG 2.2 AA.
Short stories and photos from people who already live there do more than any slogan. We write and share them only with each resident's permission.
Brochures, fee guides and display home signage designed to sit on a kitchen bench for weeks and still make sense.
A consent-based email list keeps village news in front of interested buyers between visits, with an easy way to unsubscribe under the Spam Act 2003.
A HubSpot dashboard tracks enquiries and open day bookings by channel, so next year's budget goes where buyers actually found you.
Who it’s for
Honest marketing
Retirement village contracts are not like buying a house, and each state has its own retirement village laws about what operators must disclose. Your buyers and their children will read the fine print eventually. We'd rather the marketing explained it first.
So the website and brochures set out entry prices, ongoing fees and any deferred management fee in plain words, using the figures and documents your team supplies. Your own legal adviser checks the wording. We handle the writing, design and delivery.
Fees explained up front build trust later.
Work in this industry
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to the platforms on top of your plan. Printing and event costs are paid separately.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of strategy, content, social media, search and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend, printing and event costs are extra. If you only need a new brochure or website, we'll tell you before we quote.
Retirement villages mainly target independent older people planning their next move, usually couples or singles who are downsizing and want company and less upkeep. Most villages set a minimum age. Their adult children are a second audience, because they often help with the research, the visit and the finances.
Many buyers take months or even years, often visiting several villages and coming back more than once. Selling the family home sets much of the timing. That's why we build follow-up into the plan, so the village stays in mind until they're ready. Our plans cover that whole stretch, month by month.
Promote it for several weeks beforehand on Facebook, in the local paper and by email to past enquirers. Give a clear reason to come, such as a new display home or a morning tea with residents. Make booking easy by phone or online, then follow up within a few days.
Yes, we recommend showing at least the entry price range and the types of ongoing and exit fees. Buyers find them out eventually, and surprises cost trust. Use the figures and documents your team supplies, and have your legal adviser check the wording against your state's rules.
Give them the facts they're checking: fees, contracts, care options and how their parent will be looked after. They read on phones in short bursts, so clear web pages and a downloadable fee guide work well. Invite them to the open day too, and answer their emails quickly.
Retirement village buyers are choosing a lifestyle, usually with time to decide, while aged care families are often choosing care under pressure. Village marketing leads with independence, community and the home itself. If your site also offers care, we keep the two stories clearly separate.
Look for an agency that writes with respect for older buyers, explains fees honestly and can run open days as well as online ads. Ask how it measures enquiries and visits. Our partnership plans have no lock-in contracts, so you can judge the results across a full sales season.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
