Key Project: Care Villas Australia – Aged Care Marketing & Award Submissions
Rock Solid Marketing partnered with Care Villas Australia to provide comprehensive marketing strategies and professional tender writing services, which contributed to multiple national award wins. Most notably, Care Villas Australia was recognized at the 2024 Future of Ageing Awards in the prestigious Property & Design category for its innovative Smart Care Villa.
Janine is a Board member of CareVillas Australia and spends time on the communications and marketing efforts focused on elevating Care Villas Australia’s brand presence in the highly competitive aged care sector, highlighting their cutting-edge approach to aged care design and their dedication to creating supportive living environments for older Australians.
Services Provided:
- Branding: We developed consistent, engaging branding that effectively communicated Care Villas Australia’s core values of innovation, care, and community.
- Digital Marketing: Our digital marketing campaign focused on increasing Care Villas Australia’s online visibility through SEO, targeted social media marketing, and email outreach, ensuring their message reached key stakeholders, including aged care professionals, potential residents, and industry partners.
- Award Submission Writing: We crafted award submissions that emphasized Care Villas Australia’s design excellence and innovative care models, showcasing their success in integrating advanced technology into their villa designs to improve the quality of life for residents.
Results:
- National Award Recognition: Care Villas Australia earned multiple awards, including the 2024 Future of Ageing Award in the Property & Design category.
- Enhanced Brand Presence: Our marketing efforts successfully positioned Care Villas Australia as a leader in aged care design and innovation, leading to increased inquiries and interest from both industry peers and potential residents.
- Increased Engagement: Through targeted digital marketing, we achieved higher online engagement, driving awareness of Care Villas Australia’s commitment to high-quality aged care solutions.
