SEO
Allied health SEO for clinics with several disciplines: a page for each one, the conditions you treat and the way patients pay.
Part of Allied Health MarketingAllied health SEO
Rock Solid Marketing provides allied health SEO for clinics across Australia, especially multi-discipline practices with physiotherapy, occupational therapy, podiatry, speech pathology or dietetics under one roof. Your website may have one Services page listing everything, so a parent searching for a paediatric OT and a runner searching for a podiatrist both land on the same vague page.
We give each discipline, and the main conditions it treats, its own page. We set up your Google Business Profile so each discipline shows, and we explain how patients can pay. This page is part of our allied health marketing work.
SEO plans start from $1,000 + GST a month, with no lock-in contracts. If tidying your Google Business Profile will do more than a full SEO plan, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Each discipline gets its own page and Google Business Profile category, so the clinic can show for OT, podiatry or speech searches too.
We build clear pages on how to pay with Medicare care plans, NDIS and private health, so patients arrive already knowing.
We write within AHPRA’s advertising guidelines: no clinical testimonials on your site, no promised outcomes, and practitioner details stated accurately.
What we do
Patients search by problem, discipline and place, so the site and your Google profile are built to answer all three.
Physiotherapy, OT, podiatry, speech pathology and dietetics each get a page that explains what you treat, who sees patients and how to book that service.
Plain-English pages on the conditions you treat, such as plantar fasciitis or a child’s speech delay, reviewed by your practitioners for accuracy before they go live.
We choose your Google Business Profile’s primary and extra categories carefully and keep services, hours and photos current, so the map pack shows every discipline you offer.
Medicare care plans, NDIS and private health extras each get a clear page. Patients searching for a funded service find out quickly whether you can see them.
Each practitioner’s profile states their discipline, qualifications and registration accurately. That helps patients choose, and helps Google understand who works where.
Your monthly Semrush report shows rankings and traffic for each discipline, so you can see whether the OT pages are growing as well as the physio ones.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VIC
Ami HeathMarketing LeadWollongong NSWHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it works
We start with a keyword and site review for each discipline and location: what patients search for, what your pages say now and what your Google Business Profile shows. From that we agree which disciplines and conditions to tackle first, usually those where you have the most capacity.
Each month we write or improve pages, which your practitioners check, fix technical issues and build relevant local links. At the monthly review call we walk you through the Semrush report and agree the next priorities. Plans are reviewed monthly, with no lock-in.
Every discipline findable, not just the busiest one.
In every plan
Google Business Profile set-up for a new location is $500 + GST. Website changes beyond page content are quoted, or billed at $175 + GST an hour.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Joining the ranks of Schoolfurn, Bluebox Solutions, and eCreators, Melbourne Myotherapy is our latest SEO services success story. Melbourne Myotherapy provide myotherapy and remedial massage treatments in South Melbourne. When they signed on with us, they had a basic website that they were in the process of building up. During the first month we helped them add new
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, with no lock-in contracts and a review every month. Clinics with more disciplines or locations need more pages and links, which raises the work involved. Setting up a Google Business Profile for a new location is $500 + GST.
Expect gradual progress over several months rather than overnight change. Google Business Profile improvements and new discipline pages can start showing in local searches sooner, while competitive terms take longer. We never promise rankings, but your monthly Semrush report shows exactly how each discipline is moving.
It covers keyword research by discipline and location, pages for each discipline and the conditions you treat, practitioner profiles, technical fixes, Google Business Profile work and local links. Each month you get a report and a review call. Content about conditions is checked by your practitioners before it goes live.
Yes. A page for physiotherapy, another for occupational therapy and so on lets Google match each one to the right searches, and lets patients see what each service treats. One combined Services page usually ranks for none of them. Larger clinics also benefit from pages for the main conditions each discipline treats.
For registered professions such as physiotherapy, occupational therapy and podiatry, AHPRA’s advertising guidelines apply to your website. That means no testimonials about clinical care, no misleading claims and no unreasonable expectation of results. Self-regulated professions such as speech pathology and dietetics have their own codes. Your clinic stays responsible for compliance.
It can help them find you. People often search for a funded service, such as an NDIS OT or a podiatrist who takes care plan referrals. Clear pages on how to pay with Medicare care plans, NDIS and private health extras answer that search and save your reception team the same phone questions.
A consultant suits a clinic with someone in-house to make the changes: our allied health SEO consultant time is $175 + GST an hour for a review and action plan. An agency suits clinics that want the writing, technical work and reporting done each month, through our SEO plans from $1,000 + GST a month.
No, our SEO plans have no lock-in contracts and are reviewed monthly. The pages we write, your Google Business Profile and your analytics stay in your clinic’s name. If you stop, everything we built remains on your website and keeps working for you.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
