SEO
NDIS SEO for disability service providers: get found by participants, families and support coordinators searching for your supports nearby.
Part of Marketing for NDIS ProvidersSEO for NDIS providers
Rock Solid Marketing provides NDIS SEO for disability service providers across Australia, so participants, families and support coordinators searching for your supports in your area find you. We work on your Google Business Profile, your service pages and the details coordinators check before they refer.
Most enquiries don’t start with your name. A support coordinator searches for community access in a regional town, or a parent searches on their phone after work. If your site lists every support on one page and never names the towns you cover, Google has little to show them.
SEO plans start from $1,000 + GST a month with no lock-in contract, and every provider starts with a free 30-minute discovery call. The work fits alongside our wider NDIS marketing plans.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a page for each support and each area you cover, and list your service areas on your Business Profile. Your registration status and contact details become easy to find.
We research how people search for each support, from supported independent living to community access, and write pages in everyday words that match those searches.
We write only what’s true for your business: your registration status, your supports and where you deliver them. No page promises plan funding or outcomes.
What the work covers
Each part of the work helps the people who choose or recommend a provider find yours, check it and get in touch.
Supported independent living, support coordination, therapy supports and community access each get a page saying who it suits, where you deliver it and how to make a referral.
Your Business Profile lists your service areas, and each town you cover gets content that’s useful there, not a copied page with the name swapped. That matters when one provider covers several regional towns.
Your pages say plainly whether you’re a registered provider, because coordinators check. We write ‘registered’ only while your registration is current, and use the NDIS name and logo only as the NDIS allows.
Coordinators want availability, service areas, intake steps and registration status quickly. We put those answers on your pages and in your FAQs, which also gives Google and AI search tools clear facts to quote.
We fix slow pages, broken links, duplicate pages and missing titles, and check your sitemap and robots.txt file. Structured data then helps Google read your services and areas correctly.
Each month you see rankings for your supports and towns, Business Profile calls and website enquiries. We talk them through on a review call, so you know which supports draw interest.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start by asking where your participants come from today: coordinators, plan managers, families, GPs or word of mouth. Then we search for your supports from each town you cover and note who shows up instead of you.
You get a short plan: the supports and areas to target first, the pages to write or fix, and how we’ll report enquiries and referrals. If a tidy Business Profile and two good service pages will do the job, we’ll tell you before we quote.
Find the referral paths first, then build the pages.
Package activities
A new Business Profile set-up costs $500 + GST. Each plan is scoped to the number of supports and towns you want to rank for.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
If I had a dollar for every blank stare I’ve received upon informing someone that I work on SEO, well, let’s just say I probably wouldn’t have to work for a good long while. The fact is, a startling number of people have little-to-no idea what SEO is. In response to the blank stare or
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsAn NDIS provider’s SEO plan with Rock Solid Marketing starts from $1,000 + GST a month, with no lock-in contract. That covers research into how people search for your supports, page and Business Profile work, technical fixes, link building and a monthly report and review call. A provider with two supports in one town needs less work than one covering many supports across a region.
Search rankings for NDIS providers build over months rather than weeks, and nobody can honestly promise a ranking date. In our keyword research, many NDIS searches face less competition than other health searches, so a page for one support in one town can move sooner. Your monthly report shows rankings, calls and enquiries, so you can see what’s working.
Our NDIS SEO services include keyword research, a page for each support you deliver, Business Profile updates, technical fixes, link building and a monthly report. We also check the registration wording and NDIS references on every page. A new website isn’t part of an SEO plan, but our NDIS website packages start from $5,000 + GST if you need one.
Yes, in three ways. Your audience includes support coordinators and plan managers as well as participants, so pages answer their questions about availability, areas and intake. Registration wording must be accurate. And because many providers cover several towns, local SEO here means genuinely useful content for each area, not copied pages.
No. Unregistered providers can rank and win enquiries too, as long as their pages are honest about their status. Coordinators and agency-managed participants often look for registered providers, so registered businesses should say so clearly. We write whatever is true for your business and use the word ‘registered’ only while your registration is current.
No single agency suits every provider. Look for an NDIS SEO marketing agency that knows the difference between participants, coordinators and plan managers, won’t promise rankings and lets you leave without a lock-in. Ask to see a sample monthly report before you sign. We’ll show you ours on the discovery call.
Your monthly report shows rankings for each support and town, Business Profile calls and direction requests, and website enquiries. Your account manager walks you through it on a review call and explains what changed. Together you agree the next month’s priorities, in plain words rather than charts you have to decode.
No. Plans run month to month, and we review yours with you on each monthly call. Your website, Business Profile and Google accounts belong to your organisation, so you can leave with everything we built together. You keep the plan only while it earns its place in your budget.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
