Social Media Management
NDIS social media marketing for Australian providers: accessible posts for participants and families, and a feed support coordinators trust.
Part of Marketing for NDIS ProvidersNDIS providers
Rock Solid Marketing runs NDIS social media marketing for disability support providers across Australia. It sits within our NDIS marketing.
Your followers include participants, families, carers, support coordinators and plan managers, and many of them use a screen reader, captions or plain English to follow along. A post that's only an image, or a video without captions, shuts some of them out. So does a story told about someone rather than with them.
Social plans start from $1,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Every post gets plain-English text, image descriptions and captioned video, so participants using screen readers or captions can follow.
We plan recruitment posts alongside service content, showing the real job and linking to a simple way to apply.
What we do
Accessible content, recruitment and reporting in one plan.
Plain English, image descriptions, captioned video and readable graphics with strong contrast on every post, across every platform.
Participant and family stories shared only with informed consent, in their own words where possible, showing choice and everyday life.
Support coordinators and families follow local community pages and groups. We share your news and events where it's welcome and allowed.
Recruitment posts and boosted job ads timed to when you need people, linked to a careers page that answers common questions.
Posts that explain what you offer, where you work and how to start, with accurate wording about your registration status.
A reporting dashboard and a monthly meeting show reach, enquiries and applications, so you can see what the feed actually delivers.
Who it’s for
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
Our disability work
We worked on social media, brand, website and email for Sunraysia Residential Services, a Mildura aged care, disability and child care provider of almost 50 years. The work had to speak to participants, families and staff at the same time, in a voice they all recognised.
The NDIS Code of Conduct applies to how people are portrayed. We describe your registration only as you hold it and make no promises about plan funding. Identifying details stay out of posts unless the person has agreed in writing.
Accessible, respectful and accurate.
Package activities
Boost budgets are paid to Meta on top of the plan: at least $200 a month on Standard and $500 a month on Advanced. Day-to-day community management is priced to the job.
Social media plans
Every plan includes a briefing session, scheduling with your approval, a reporting dashboard and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
What makes us engage with content on social media? First think about why people in your target audience use social media. There are of course many reasons, but a big one is that they want to feel connected – that they can relate to something or someone. It is ‘social’ media, after all! They may
Are you using a Facebook page for your business? Here are some tips on how to drive engagement, gain more followers, and bolster your business’s online presence through Facebook: Create a Facebook page, not a personal profile Some business owners make the mistake of using their Facebook profile for their business. The problem here is
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social plans start from $1,500 + GST a month for one platform and 8 posts a month. Standard is from $2,000 + GST a month for up to 2 platforms, and Advanced from $2,800 + GST a month for up to 3. Boost budgets are paid to Meta on top. If you only need accessible templates, we'll tell you before we quote.
Post what participants, families and coordinators want to know: the supports you offer, where you work, how to start, your team and community events. Add recruitment posts when you're hiring. Stories of everyday life, shared with consent, show your values better than slogans. Keep a steady rhythm so followers know when to expect you.
Write in plain English, add image descriptions (alt text) to every image, caption every video and keep text on graphics short with strong contrast. Avoid posting information only as an image. Test posts with a screen reader now and then, and ask the people you support what works for them.
Yes, with informed consent and on the person's terms. Explain where the story will appear, let them review it and make it easy to withdraw consent later. Show choice and everyday life rather than need. The NDIS Code of Conduct applies to how you portray the people you support.
For most providers, Facebook reaches the most participants, families and local coordinators, and Instagram suits younger audiences and visual stories. LinkedIn helps with recruitment and partnerships. Start with one platform done well before adding a second. Our Starter plan covers one platform, and Standard and Advanced add more as you grow.
Yes, it's often one of the strongest channels for it. Show the real work, the team and what a shift looks like, then link to a simple application page. Boosted job posts reach people in your area who aren't scrolling job boards. Recruitment results usually show faster than client enquiries.
Only if you are, and only in the exact terms of your registration. Unregistered providers can still describe their supports accurately. Getting registration wording wrong damages trust with coordinators, so we check it against your details before anything goes live. If your status changes, we update older posts too.
Look for an agency that builds accessibility into every post, understands consent and registration wording, and can run recruitment content as well as service promotion. Ask for examples of accessible posts. Social media marketing for NDIS providers should feel respectful to the people you support.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
