Marketing Partnerships
NDIS Google Ads for providers who want enquiries when they have places to fill, and quiet ads when they don’t.
Part of Marketing for NDIS ProvidersNDIS Google Ads
Rock Solid Marketing runs NDIS Google Ads for disability service providers across Australia, with campaigns that switch on when you have capacity and pause when you’re full. A SIL vacancy, open day program places or new therapy slots are worth advertising this week. Next month, when they’re filled, the same ads waste money.
We build campaigns around the people who search for supports: support coordinators, plan managers, families and participants. Every ad states your registration status honestly and makes no promises about plan funding. This page is part of our NDIS marketing work.
Partnership plans start from $4,500 + GST a month, and ad spend is paid to Google. If your referral network can fill your places faster than ads, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Campaigns are set up by service and site, so we pause the full ones and keep the others running. You tell us when capacity changes.
Recruitment runs as its own campaign with its own budget, landing on a careers page, so it never eats into the participant budget.
We only use “registered” if you are, never promise what a plan will fund, and write to the NDIS Code of Conduct. You approve every ad.
How we run it
Each service and site has its own campaign, so the budget always follows the places you actually have.
Tell us when a room, a program place or therapy slots open up, and that campaign goes live. When it fills, we pause it the same week.
People search for the support and the area: SIL in a town, a day program near them, OT for a child. Campaigns match those searches, not the word NDIS alone.
Support coordinators and plan managers want quick facts: supports offered, areas covered, registration status and how to refer. Landing pages give them exactly that.
Thin regional labour markets make staff as hard to find as clients. A separate recruitment campaign sends job seekers to your careers page, with its own budget.
No “registered” unless you are, no claims about what a plan will fund, and no pressure tactics. Ads follow the NDIS Code of Conduct and Google’s ad policies.
The monthly report shows enquiries and referrals for each service and site, plus job applications from the recruitment campaign, side by side.
Who it’s for
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
How it starts
We start with your services, sites and current capacity, and with how referrals reach you now. Which supports have places? Which areas do you cover? Who answers enquiries, and how fast? Then we set up campaigns for the services with room, and a recruitment campaign if you need staff.
You approve every ad and landing page before launch, and your organisation stays responsible for its own compliance. After that, a quick message from you when capacity changes is enough: we switch campaigns on or off and report the results at your monthly meeting.
Pay for enquiries only when you can say yes.
In every plan
Ad spend is paid to Google on top of the plan fee. Brand-new landing pages and conversion tracking set-up are priced to the job.
Plans
Every plan includes Google Ads management, design, reporting and a dedicated account manager. Ad spend is paid to Google.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur management sits in partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Ad spend is paid to Google on top, and you can pause campaigns when you’re full. A one-off Google Ads audit is billed at $175 + GST an hour.
They are worth it when you have places to fill and people search for the supports you offer in your area. Searches like SIL or a day program near a town come from people ready to act. The best Google Ads for NDIS are the ones paused when you’re full, so you never pay for enquiries you must turn away.
The ads work the same way, but the wording must match your status. Agency-managed participants can only use registered providers, so registered providers should say so clearly. If you’re not registered, your ads must never suggest you are. We check your status with you before writing a word.
Not by disability. Google doesn’t allow ads targeted at people based on health conditions, so we reach people through what they search and where they are. That includes participants, families, support coordinators and plan managers looking for a support in your area.
They can’t call you registered if you’re not, promise that a plan will fund a support, or pressure people to switch providers. The NDIS Code of Conduct asks providers to act with honesty and transparency, and Australian Consumer Law bans misleading claims. Your organisation stays responsible for compliance, and you approve every ad.
Yes. Recruitment runs as a separate campaign with its own budget, sending job seekers to your careers page instead of your participant pages. In regional areas, where support workers are hard to find, this campaign often matters as much as the participant ads.
Send us a message when capacity changes and we pause that campaign promptly, usually within the same week or sooner. Because each service and site has its own campaign, pausing one doesn’t affect the rest. Google Ads for an NDIS provider should follow your capacity, not run on autopilot.
Your organisation owns the Google Ads account, set up in its name. If you leave, the campaigns, history and audiences stay with you. Our partnership plans have no lock-in contracts, so you stay because the monthly report shows your places filling.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
