Web Design
How to Register a .com.au Domain
How to get a .com.au domain: eligibility, choosing a name, registering it, WHOIS privacy and the .au direct option if you have no ABN.
Web Design
Web design articles for business owners: mobile-friendly design, WordPress maintenance, website security and quick fixes that make a site work harder.
Web Design articles
Web Design
Website Accessibility Guidelines: WCAG Explained
A plain-English guide to WCAG 2.2: what the guidelines say, what Level AA means, whether it is required in Australia and how to check your website.
Web Design
WooCommerce vs Shopify: Which Should You Choose?
Shopify or WooCommerce? A fair comparison of costs, transaction fees, hosting, speed, SEO and control, and how to decide which suits your store.
Web Design
Wix vs Squarespace: Which Is Better for Your Business?
Wix or Squarespace? A fair comparison of the two website builders: how they differ, what their plans include, SEO, portfolios and moving between them.
Web Design
How Long Does It Take to Design a Website?
What sets a website build timeline: the stages, simple vs custom sites, migrations, how to speed it up and how long Google takes to find it.
Web Design
Web Design Trends Worth Following for Small Business
Which web design trends are worth following? Ten practical trends for business websites, ecommerce design trends and the fads to avoid.
Web Design
How Much Does an Ecommerce Website Cost in Australia?
What an online store costs to build and run in Australia: package prices, what drives the cost, hosting, payment fees and maintenance.
Web Design
Wix vs WordPress: Which Is Better for Your Business?
Wix or WordPress? A fair comparison of cost, ease of use, SEO and control, and how to decide which platform suits your business website.
Web Design
Shopify vs WordPress: Which Is Better for Your Business?
Shopify or WordPress? How to choose between a store-first platform and a content-first one, with costs, SEO and migration compared.
Web Design
How Much Does Website Maintenance Cost?
Website maintenance cost: care plans from $275 + GST a month, what’s included, why sites need maintenance and how to compare providers.
Web Design
Website Builder vs Web Designer: Which Suits Your Business?
DIY website or professional web designer? An honest comparison of cost, time and results, with when each one makes sense for a business.
Web Design
How Much Does a Website Cost in Australia?
How much does a website cost? Our packages start at $5,000 + GST. Here’s what each includes, what drives the price and the running costs to plan for.
Web Design
Is Mobile-Friendly Website Design Really That Important?
Why mobile-friendly website design matters: what it means, how it affects Google and your customers, and how to check your own site on a phone.
Content Marketing
AI in Marketing: Transforming Client Engagement and Strategy
How AI is changing marketing: personalisation, data-driven decisions, content creation, predictive journeys and the ethics of using customer data.
Web Design
Essential WordPress Website Maintenance: Protecting Your Digital Assets
How to look after a WordPress website: regular updates, what to do when an update breaks something, daily backups, malware scans and security plugins.
Web Design
Are You Making These Website Mistakes?
Three common website mistakes we see on client sites (no analytics, oversized images, messy URLs and filenames) and how to fix each one.
Web Design
A Few Quick & Easy Things You Can Do To Improve Your Website
A few quick ways to improve your website without a full rebuild: fix site errors, compress images, tidy your page titles and add content to your homepage.
Web Design
Website Hacked? What to Do Next and How to Tell
Website hacked? Here’s how to tell, what to do first, how to report it in Australia and how to stop it happening again.
Web Design
How to Choose a Web Design Agency: What to Look For
How to choose a web design agency: the checks, the questions to ask, typical costs and when doing it yourself makes more sense.
Web Design
14 Ways To Keep Your Website Safe
Practical ways to keep your website safe, from backups, SSL and strong passwords to updates and security plugins, and what to do if it is hacked.
Web Design
How to Choose a Web Hosting Provider in Australia
How to choose a web hosting provider: shared vs VPS hosting, the questions to ask, how to switch hosts and whether you need to pay for hosting.
Branding
Why Can’t Marketers Just Explain What They Do in a Way That Makes Sense?
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
Copywriting
Landing Page Best Practices: What Makes a Page Convert
Landing page best practices: one goal, a clear headline with a benefit, one visible call to action, real images, a short form and nothing that distracts.
Updates
Leading The Charge
Leading the charge with how well we’re handling COVID-19 isn’t the only thing Australian’s should be proud of… we’re also leaders in the companies we run and the products and services we deliver. Whilst the entire world is looking in on how we’re flattening the coronavirus curve, give them another reason to stare by actioning
Web Design
How To Find & Install A New WordPress Theme
How to find and install a WordPress theme: free vs premium themes, where to get them, how to install one and where to change its settings.
SEO
What Is Mobile-First Indexing? What It Means for Your Site
Mobile-first indexing means Google uses the mobile version of your website to index and rank it. Here’s what that means, how to check it and what to fix.
Web Design
Do I Need a Website Redesign? Signs Your Site Is Outdated
Do I need a website redesign? Signs your site is outdated, refresh vs rebuild, how long it takes and how to keep your Google rankings.
SEO
How To Lower Your Bounce Rate
Bounce rate is the share of visits that leave without engaging. Here’s what it means in Google Analytics 4, what a normal rate looks like and how to lower it.
Success Stories
Web Design Success Story: Nordic Huts
How we designed and wrote the Nordic Huts website: a clean, Scandinavian-style site for a Melbourne start-up building tiny homes and backyard workspaces.
SEO
What To Do About Broken Links (Hint: More Than You Think)
Broken links are almost inevitable as websites change. Here’s how to find and fix broken links on your own site, and broken links pointing to it.
SEO
A Reminder To Clean Up Older Content On Your Blog
A blog post is never finished. Here’s how to clean up older content on your blog: fix broken internal and external links, outdated information and keywords.
SEO
How Blogs Can Help Your Business: 7 Benefits and Examples
How blogs can help your business: more search traffic, answers that build trust, content to share and a reason for customers to come back, with real examples.
Web Design
7 Plugins You Need For Your WordPress Blog
Seven WordPress plugins for your blog: spam filtering, SEO, better comments, sharing old posts, image compression, mobile display and caching.
Digital Marketing News
Digital Marketing Reads – Volume 2
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button
Web Design
Beyond Edge & Safari: Which Web Browser Is Best?
Did you know that there are other browsers that you can use to surf the web aside from the default Microsoft Edge or Safari that come pre-loaded on your computer? Sounds like a silly question, but plenty of people stick to the default browser, either not knowing that they have other (better) options or not
Digital Marketing News
Digital Marketing Reads – Volume 1
We thought we’d start a new blog series on the Rock Solid Marketing blog and include links to some of the more interesting articles we’ve read lately in the digital marketing world. Here’s the very first instalment of Digital Marketing Reads! The new Search Console: a sneak peek at two experimental features This month, Google will add
SEO
What To Know About The Google Fred Update
Google makes between two and three updates to their algorithm every single day, but the major ones that generally shake the search engine world do come every couple of months. The aim of the updates is to target web site owners who are not keeping up with providing value to their site visitors but instead
SEO
How We Saved A Client’s SEO After A Website Redesign
When ACR Roofing’s new website caused a drop in keyword visibility, we re-ran the site audit, re-optimised theme files and fixed image alt tags.
Web Design
WordPress.com and .org: Which Is Better for Business?
WordPress.com and .org compared: costs, control, themes and plugins, which one suits a business, and how to move your site from .com to .org.
SEO
How to Improve Website Speed: A Practical Guide
A plain-English guide to faster pages: how to test your website speed, what a good result looks like, and the fixes that make the biggest difference.
Web Design
How To Prevent Spam Emails From Reaching Your Inbox
Anyone who has ever installed a contact form on their website has likely had to deal with heaps of spam emails coming through. These fake emails can be super annoying, especially when they never seem to let up – or when all you want is a real legit lead to come through. Unfortunately there is
SEO
What Is Google Search Console? A Beginner’s Tutorial
What is Google Search Console? Google’s free tool showing how your website appears in search. Here’s how to set it up and use it for SEO, step by step.
SEO
Are You Making These 9 SEO Mistakes?
Nine common SEO mistakes we see on small business websites, from thin content and broken links to keyword stuffing and missing meta descriptions, and how to fix each.
Success Stories
Web Design Success Story: In2 Fire
How we built the first website for In2 Fire (formerly KlineFire Services), grew its content and SEO, and later rebranded the business under its new name.
SEO
How SEO Is Impacted By A Website Redesign
Redesigning your website without changing its URLs? Here’s how a redesign affects SEO, and the three things to check: theme files, tracking code and links.
Digital Marketing News
Google Has De-Indexed 1.8 Billion Websites
Ever wondered what happens when someone is caught copying content from another website? Well, wonder no longer: Google de-indexes 98% of websites submitted for a copyright takedown. That’s a huge deal because it means the website in question literally drops off of Google for every keyword search if found guilty. Not showing up on Google
SEO
Common Issues Found During A Site Audit
The most common issues we find in a website audit: broken contact forms, broken links, missing meta tags and poor organisation, and how to fix each.
SEO
Don’t Start SEO Before Doing This One Important Thing
The better your website, the more SEO can do for it. Why it pays to fix a poor website, or finish a planned redesign, before you start SEO.
Branding
What Services To Offer With A Digital Marketing Agency
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
SEO
How To Use Yoast SEO Plugin For WordPress
A quick guide to the Yoast SEO plugin for WordPress: the SEO box on every page and post, the sitewide title settings, and three handy settings to check.
Web Design
What Makes A Great Website Homepage?
What makes a great website homepage: say what you do above the fold, keep banners small, use a simple menu, add useful content and a clear call to action.
Success Stories
Web Design Services For Weeping Madonna
How we audited and redesigned the website for The Holy Family House of Prayer in Rockingham, WA: clearer homepage, working newsletter sign-up and a clean sidebar.
Web Design
Web Design With WordPress
Why we design websites with WordPress: easy to update, thousands of themes and plugins, SEO-friendly settings, and room to grow with your business.
Web Design
Why Small Businesses Need a Website
Why small businesses need a website, why some sites fail, and what you need to know about domains, costs, Google Ads, privacy policies and Instagram.
Let’s Talk Marketing – Book Here
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.