Why Your Business Needs A Website
There are so many things to consider when starting your own business. From accounting and tax matters to branding and marketing collateral, it’s hard to know what you really need and what isn’t so essential right away.
Whatever you do, don’t hold off on building a website. This is something your business should have as soon as possible, ideally before you even open to trade.
Here are just a few reasons why your business needs a website:
More people are online than ever before
The internet isn’t just for the young and tech-savvy: people from all walks of life are online and waiting for you to reach them. Whether you focus on optimizing your website so that potential customers find your business on Google, or on creating captivating content that can be shared across social media platforms, capitalizing on the many online marketing opportunities out there will allow you to reach exponentially more people than you would otherwise. And with 90% of the Australian population using the Internet, why wouldn’t you want a website for them to visit to learn more about your goods and services?
You’ll get found on Google sooner
Did you know that it typically takes 3-6 months for your website to start showing up on Google after you’ve done extensive SEO work? This also assumes that you’ve done it well: e.g. chosen the right keywords, implemented several aspects of on-page optimization, had other relevant websites to link to yours.
The sooner you get your website up and running, the sooner you can start utilising SEO principles and get your site ranked on Google. Plus, there’s the added benefit of having an older website – Google favors sites that have been around longer over sites that are brand new and may not have much staying power.
If you’re not sure how to make SEO work for you, let the Rock Solid Marketing team help: we provide SEO services to small businesses all over the world.
You’re losing customers if you don’t think your business needs a website
If your competitors have a website and you don’t, guess who’s going to attract all the potential customers who search online before they buy or sign up for anything? Don’t underestimate this faction of users: a staggering 81% of shoppers research online before they make a purchase.
Having an online presence is crucial for any business, even ones that don’t sell anything online. It’s a great way to reach those who are browsing the web while at work, doing a quick search on-the-go via their mobile phones, tablets, or on their computers at home. Having a website that shows up on Google allows you to reach people who are less accessible by face-to-face marketing tactics.
It’s easier than you think
Gone are the days where you need to be proficient in HTML, CSS, and other coding languages in order to build a website. There are several platforms out there today that make it a cinch to build a basic website even if you’ve never done it before. For example, Wix and Weebly are two popular options for building a free website when you’re just starting out.
However, as you grow your business you will likely outgrow your free website. You will find that your business needs a website that allows greater flexibility in how you can design and customize it, one that can accommodate more website traffic, and can incorporate e-commerce components such as shopping carts and booking systems.
We at Rock Solid Marketing are champions of WordPress, a fantastic platform that you can install on your own web space and use to build a stronger website. If you’re in need of a brand new website or want a more professional website than the one you already have, check out our web design services and get in touch with our team!
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