Web Design
How to Register a .com.au Domain
How to get a .com.au domain: eligibility, choosing a name, registering it, WHOIS privacy and the .au direct option if you have no ABN.
Wondering how you can get your website to appear higher in Google search rankings without doing a complete site overhaul or spending months working on it?
Here are a few of our favourite quick-win tricks to improve your website in record time:
Run a site audit and correct any errors
One thing that can hurt your presence in Google search rankings is having a site full of errors, such as broken links and images, missing tags and duplicate content.
Why? Simply put, Google aims to rank pages that make it easier for people to find the information they’re searching for, and a site full of errors doesn’t. So a site riddled with errors may end up ranking lower than it would have without them.
But don’t worry, this is a relatively easy fix once you know what the errors are. You can use a site audit tool like Semrush to find what and where the errors are.
Don’t have the time or desire to fix the site errors yourself? Get in touch with our Mildura web design team and we’ll help you out.
Compress images
Not technically a website “error” but certainly something that can hurt your site in search, large images can slow down your site loading time, which in turn affects the user experience and may cause visitors to bounce (or leave).
To keep this from happening, resize images before uploading them to your website. Most images don’t need to be wider than 1000px or larger than 200KB. Save photos as JPG or WebP.
Optimise sitewide title tags
One quick thing that can help: make sure every page has its own clear title that describes the page and includes the phrase people search for it (for example, “Kitchen Renovations in Mildura” rather than “Services”). Avoid adding the same keyword to every title, because your pages then compete with each other.
In WordPress, the Yoast SEO plugin lets you edit each page’s SEO title, and set a default title template for posts and pages under Yoast SEO, Settings, then Content types.
Add content to the homepage
Our Mildura web design team often works on websites that have many different pages for services, products, blog posts and more, but not a whole lot of information on the homepage itself.
The homepage is often one of the most-visited pages on a website, so wouldn’t you want it to hold useful content that, when properly optimised, will help it rank higher on Google?
You don’t have to come up with extensive unique content just for the homepage, though; it’s easier just to add a few sections that give visitors an overview of what can be found on the rest of your website. As long as the homepage does more than just link to other pages, you’ll be making improvements.
Rock Solid Marketing is a digital marketing agency in Mildura that provides web design and SEO services. Contact us to learn more about setting your website up for search.
