A Few Quick & Easy Things You Can Do To Improve Your Website

Wondering how you can get your website to appear higher in Google search rankings without doing a complete site overhaul or spending months working on it?

Here are a few of our favorite quick win tricks to improve your website in record time:

Run a site audit and correct any errors

One thing that can negatively impact your presence in Google search rankings is having a site full of errors – e.g. broken links and images, missing tags, duplicate content, etc.

Why? Simply put, Google’s algorithm favours sites that make it EASIER for users to find the information they’re searching for. A negative user experience on a website does not make it easier. Thus, a site riddled with errors may end up ranking lower than it would have without these errors.

But don’t worry, this is a relatively easy fix once you know what the errors are. You can use a site audit site like SEMrush to determine what and where the errors are.

Don’t have the time or desire to fix the site errors yourself? Get in touch with our Mildura web design team and we’ll help you out!

Compress images

Not technically a website “error” but certainly something that can negatively impact search rankings for your site, large images can slow down your site loading time, which in turn affects the user experience and may cause them to bounce (or leave).

To keep this from happening, just make sure you resize images before uploading them to your website. You shouldn’t need any wider than 1000px, or larger than 200KB. Also be sure to save them as JPGs.

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Optimise sitewide title tags

One very quick and easy thing you can do to up your chances at ranking for a particular keyword? Simply add that keyword to the end of all of your website page titles!

You can do this within minutes by using the Yoast SEO plugin for WordPress, rather than going into each individual page of your site. Just click on Search Appearance, then the Content Types tab, and edit the SEO title box for both Posts and Pages.

Add content to the homepage

Our Mildura web design team often works on websites that have many different pages for services, products, blog posts, etc, but not a whole lot of information on the homepage itself.

Considering that the homepage is the most-visited page of your website, wouldn’t you want to pack it with lots of useful content that, when properly optimised, will help it rank higher on Google?

You don’t have to come up with extensive unique content just for the homepage, though; it’s easier just to add a few sections that give visitors an overview of what can be found on the rest of your website. As long as the homepage does more than just link to other pages, you’ll be making improvements!

Rock Solid Marketing is a digital marketing agency in Mildura that provides web design services and SEO services. Contact us to learn more about how to set your website up for SEO success!

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