Web Design Success Story: Nordic Huts

By Sean McCoy19 June 20182 min read
Nordic Huts website home page with the logo, menu and a styled white hut interior

We were so pleased to flex our creative muscles with a website build for this new Melbourne-based construction business.

With a design based on the small backyard huts you find in Denmark (known as a “skur”), Nordic Huts are a tiny home or workspace built from sustainably farmed timber, with a host of Australian climate-friendly features as standard.

To complement the clean, monochrome design of the hut and its Scandinavian-inspired look, they wanted the website to be uncluttered and stylish, with one strong photo as the hero of each page rather than many photos competing for attention.

The Nordic Huts team worked with our web designer to mock up a proof, and with our copywriter to make sure each page used appropriate keywords, was easy to read and explained the technical specs clearly (not in builder speak). The work covered website design and development, copywriting and SEO.

Used as a workspace, garden shed, granny flat, tiny home, creative space, artistic studio, offsite office, student or teenage accommodation, B&B accommodation, kids retreat, or a she or he shed, these Nordic Huts are practical as well as beautiful to look at.

All these uses (and more) were worked into the website to help this start-up get visibility in a highly competitive online marketplace that includes some of Australia’s biggest builders and hardware suppliers.

To give them an ongoing competitive edge, we also made sure they could add pages to their site, including more galleries of their professional photos and a latest news and blog page.

We’re pleased to say that within two months of launch, this website was coming up at the top of search engine results for a number of the requested keywords, and they are now working to improve keyword rankings in other areas too.

Feedback from the Nordic Huts team included comments from their clients who loved the layout and accessibility of the site.

See another website we built, or learn more about web design by the Mildura team at Rock Solid Marketing.

You can check out the website at nordichuts.com.au.

About Rock Solid Marketing

A marketing team that has helped businesses across Sunraysia and the Mallee since 2017, from our office on Deakin Avenue in Mildura.

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