12 May 2020

A Few Quick Ways To Generate New Content Ideas

2020-05-12T15:41:52+10:002020 May 12|Copywriting, Social Media|

There's nothing worse than writer's block when you're furiously trying to churn out your company's monthly email to subscribers or post daily to Instagram to keep your account on the good side of the algorithm. Sometimes the ideas just flow to you quickly and naturally (don't you just LOVE those days?)... and other times, inspiration

20 Sep 2019

What’s The Deal With The New Instagram Creator Account?

2020-01-12T14:24:58+11:002019 September 20|Social Media|

Earlier this year, Instagram quietly rolled out their new Creator account option for users. Over here at Rock Solid Marketing, we've not heard too much about the new Creator account, so we decided to do a little research of our own. Here's what you need to know about Instagram Creator accounts: What Is An Instagram

25 Oct 2018

3 Key Components of Successful Social Media Content

2020-01-12T20:44:43+11:002018 October 25|Social Media|

What makes us engage with content on social media? First think about why people in your target audience use social media. There are of course many reasons, but a big one is that they want to feel connected - that they can relate to something or someone. It is ‘social’ media, after all! They may

12 Sep 2018

What Is IG TV & Should You Use It For Your Business?

2020-01-15T11:00:11+11:002018 September 12|Digital Marketing News, Social Media|

We've been covering the ins and outs of Instagram recently here on the blog. We even dove into Instagram Stories and why or how you should be using this feature. As an ever-changing platform, Instagram recently added another feature called IG TV. But what's the difference with the Instagram Stories and should you use IG

29 Aug 2018

Build Your Brand On Instagram – Part 1

2020-04-28T14:54:31+10:002018 August 29|Social Media|

Let's assume you've already set up an Instagram Business account for your company or brand. You've got Instagram...  but now what? Unfortunately it's a lot more involved than just posting a new photo every day. If you want your business to stand out on Instagram and gain recognition, exposure, and new clients, you need to

14 Apr 2018

Why You Should Care About Instagram Stories

2020-04-28T14:56:54+10:002018 April 14|Social Media|

Hands up if you've heard of this newfangled thing called Instagram stories. It's likely you've heard of Instagram, the social media platform featuring highly-curated grids of photos. Stories are simply a new feature of Instagram. Unlike IG TV, Instagram stories are separate from a user's regular Instagram feed and disappear after 24 hours. They tend

22 Nov 2017

Digital Marketing Reads – Volume 2

2020-01-16T14:53:01+11:002017 November 22|Digital Marketing News, SEO, Social Media, Web Design|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button

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