Social Media
How Much Do Facebook Ads Cost in Australia?
How much do Facebook ads cost? You set the budget, and Meta’s auction sets the price per result. What drives Facebook ads cost in Australia, and what to budget.
Social Media
Social media tips for small businesses: how often to post, which platforms to use, AI prompts, trends and the mistakes that cost you trust.
Social Media articles
Social Media
Best Time to Post on Instagram and Facebook in Australia
The best time to post on Instagram is usually midweek afternoons in your audience’s local time, and Facebook is similar. Here’s the data and how to find your own.
Social Media
LinkedIn for Business: How to Set Up and Use a Company Page
LinkedIn for business starts with a free company page. How to create a LinkedIn business page, add admins, schedule posts, and use it to win work.
Social Media
How to Create a Social Media Plan for Your Business
A social media plan sets out your goals, audience, platforms, content and posting schedule. How to create one in 7 steps, with a sample plan and calendar tips.
Social Media
Social Media Management Cost in Australia: What You’ll Pay
Social media management cost depends on platforms, posts and extras. Our packages start from $1,500 + GST a month. What drives the price, and what you get.
Social Media
Social Media Marketing for Small Business: A Practical Guide
Social media marketing for small business: how to set up, what to post, how to promote your business and measure results, plus practical tips that save time.
Social Media
UGC Meaning: What Is User-Generated Content in Marketing?
UGC meaning: user-generated content, the reviews, photos and videos made by customers or creators rather than the brand. How businesses use it, and the rules.
Social Media
What Is Influencer Marketing? A Guide for Australian Businesses
What is influencer marketing? Paying or partnering with people trusted by your audience to talk about your business. How it works, costs, benefits and rules.
Social Media
How Often Should You Post on Social Media? A Small Business Guide
How often should you post on social media? For most small businesses, 3 to 5 good posts a week on one main platform is a sustainable place to start.
AI Marketing
Make Social Media Easier With These 15 AI Prompts
15 practical AI prompts that make social media easier: ideas, captions in your brand voice, content calendars, hooks, video scripts, replies and more.
Social Media
5 Social Media Mistakes That May Be Hurting Your Small Business
Five common social media mistakes small businesses make, how each one hurts your reach and sales, and what to do instead.
Social Media
How To Use Social Media To Build Trust & Drive Sales For Your Business
How to use social media to build trust and drive sales for your small business, without spending hours a day or chasing every trend.
Social Media
Starting Social Media From Scratch? Here’s What To Do For Your Business
Starting social media from scratch for your business? Here are 10 practical steps: pick one platform, set goals, plan content and keep showing up.
Social Media
Social Media Trends for Regional Australian Businesses in 2025
Why going digital isn’t just optional—it’s essential. In today’s fast-paced digital landscape, the gap between metro and regional businesses is narrowing—especially when it comes to social media. Regional Australian businesses are increasingly embracing social media platforms to connect with local audiences, attract tourists, and build brand loyalty in new and dynamic ways. The Current Landscape R
Social Media
Top 5 Trends In Social Media Marketing For 2025
Social media marketing, like everything else, continues to evolve, with 2025 set to bring new opportunities and challenges for businesses and creators. Here are 5 key trends that are likely to dominate the social media landscape next year, and how your business can utilise them: 1. AI-Driven Personalisation Artificial intelligence is transforming how brands interact
Social Media
TikTok vs Instagram for Business: Which Is Better?
TikTok vs Instagram: TikTok suits businesses ready to make lots of short video for a younger audience; Instagram suits most local businesses that want a mix.
Social Media
TikTok for Business: A Guide for Australian Businesses
TikTok for business means a free business account plus TikTok's ad tools. Here's how to set one up, what it's good for and whether your business needs it.
Social Media
Instagram’s Newest Features
Instagram is one of the fastest-evolving social media platforms, with new features and updates being released on a regular basis. These changes appear to be occurring more frequently since the platform announced its shift in focus to video content in an effort to maximise user engagement and address the challenges posed by TikTok. This was
Social Media
10 Advantages of Using Social Media for Your Business
Ten advantages of using social media for business, from precise targeting and measurable ads to brand awareness, website traffic and faster customer service.
Social Media
5 Reasons Why Your Business Should Use Instagram Reels
Five reasons your business should use Instagram Reels: wider reach, a longer shelf life than photos, and a better way to show your personality and work.
Copywriting
A Few Quick Ways To Generate New Content Ideas
Stuck for content ideas? Look at the questions customers ask, what's topical, what your analytics say has worked, and ask your audience directly.
Digital Marketing News
Why Facebook Banned Australian News From Being Shared
If you’ve been keeping up with all the talks about the news media bargaining code in Australia, you might have noticed that last week, Facebook banned Australian news from being seen and shared on its platform. And if you haven’t, then here’s the short of it: The Australian government wants Google and Facebook to pay
Branding
Why Can’t Marketers Just Explain What They Do in a Way That Makes Sense?
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
Social Media
Goodbye, Instagram Likes!
There’s been a small uproar in the Instagram community lately, have you heard? Starting in May, Instagram began removing the number of likes from all posts for users in certain countries – Australia being one of them. The plan is to see how this “test” goes and then potentially roll it out to ALL Instagram
Social Media
3 Key Components of Successful Social Media Content
Successful social media content is useful, interesting or inspiring. Here's how to plan posts around those three components so your audience engages.
Digital Marketing News
What Is IG TV & Should You Use It For Your Business?
We’ve been covering the ins and outs of Instagram recently here on the blog. We even dove into Instagram Stories and why or how you should be using this feature. As an ever-changing platform, Instagram recently added another feature called IG TV. But what’s the difference with the Instagram Stories and should you use IG
Social Media
How to Build Your Brand on Instagram
How to build your brand on Instagram: a clear profile, the right hashtags, steady posting, captions that add value, real conversations and a content plan.
Social Media
Why You Should Care About Instagram Stories
Why your business should use Instagram Stories: announce offers, link to your website, show the people behind the brand and build a community.
Digital Marketing News
Digital Marketing Reads – Volume 2
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button
Social Media
How to Choose Bloggers to Promote Your Business
Are you considering working with bloggers to promote your business and reach more relevant people? Blogger outreach can be a great way to target niche audiences. Other than the obvious first task of matching the blogger and their audience with yours, what else should you consider to decide if you’ll reach enough of the right kind
Social Media
Using Hashtags to Reach More People Online
What hashtags are, which platforms they still matter on, and how to choose relevant hashtags so the right people find your social media posts.
Social Media
How to Harness Social Media Insights to Improve Your Business
How to use social media insights as free market research: learn what your audience loves, listen to their questions, ask for input and use reviews well.
Social Media
Social Media: It’s About Engagement, Not The Number Of Followers
Likes, followers or comments? On social media, engagement matters more than follower numbers. Here's what engagement is and how to measure it.
Social Media
Instagram Business Account: How to Set One Up and Use It
An Instagram business account gives you Insights, contact buttons and ads. Here's how to create one, switch back to personal, and why music is limited.
Social Media
How to Advertise on Facebook: A Beginner's Guide
How to advertise on Facebook: boost a post for a quick start, or build a campaign in Meta Ads Manager with an objective, audience, budget and ad.
Branding
What Services To Offer With A Digital Marketing Agency
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
SEO
7 Ways To Use Social Media To Improve SEO
Social media doesn’t directly change your Google rankings, but it helps SEO indirectly. Seven ways to use social media to get your content seen, shared and linked.
Social Media
Best Social Media Platforms for Business in Australia
The best social media platforms for business are the ones your customers use: often Facebook and Instagram locally, LinkedIn for B2B, TikTok for younger buyers.
Social Media
Tips For Using A Facebook Page For Your Business
Tips for using a Facebook page for your business: set up a page, not a profile, post images with good captions, tag relevant pages and promote your page.
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