Social Media
How Much Do Facebook Ads Cost in Australia?
How much do Facebook ads cost? You set the budget, and Meta’s auction sets the price per result. What drives Facebook ads cost in Australia, and what to budget.
If you’re an Instagram user, you’ve seen Instagram Reels: short, vertical videos with sound, effects and captions.
Reels were Instagram’s response to TikTok, the video sharing app built around short, entertaining clips. They let people share both photos and short videos in one app.
What does that mean for you? Reels give your business another way to be seen on Instagram, which means more people who could become paying customers.
Here’s why your business should use Instagram Reels:
Instagram Shows Reels Beyond Your Followers
Instagram wants people to watch Reels, so it shows them in the Reels tab and Explore as well as in your followers’ feeds. That means a good Reel can be seen by people who don’t follow you yet.
Want more people’s eyes on your business? Start posting Reels consistently. (And make sure the videos are sharp and well lit: blurry, low resolution video is less likely to hold attention.)
Reach A New/Wider Audience
Keep in mind that not everyone prefers to take in information in the same way. Some like to read, some prefer visuals, others listen to audio, so posting only one type of content means missing part of the Instagram community.
Plenty of people would rather watch than read. The way to connect with them? You guessed it: video content… specifically, Reels.
Reels Have A Longer Shelf Life
Photo posts tend to get most of their views in the first day or so. Reels can keep picking up views for longer, because Instagram keeps recommending them in the Reels tab and Explore.
Why? Videos capture a user’s attention for longer, get them to spend more time on the app, and inspire more engagement and interaction. Naturally, Instagram wants more eyes on video posts.
What this means is that once you post a Reel, it’s not finished within a few hours. You may see views and engagement well after your post goes live, which is a good return on the time you put into it.
Share More Of Your Personality & Brand
Instagram Reels are great because they allow you to show another dimension of yourself (or your business) to your community. Photos and written posts have their place, but videos really showcase your personality, your energy, and your knowledge in a different (some might argue more effective) way.
Thus, Reels are an excellent way to get your brand message out there.
Show Off Your Creativity
Reels don’t have to be just a plain video post. With Reels, you can make a montage of video clips, add effects, incorporate captions, and set them to music.
There are endless ways to craft a compelling Reel. It’s up to you to experiment and see what works for your business.
Want to learn more about how to use Instagram for your business? Our Instagram marketing team can help, or contact Rock Solid Marketing in Mildura today.
