What Is TikTok, & Does Your Business Need It?

Social Media

By now you’ve probably heard of TikTok, the latest and greatest social media platform that all the kids seem to be using.

But what actually is it? And do you NEED to be on TikTok, just as you “needed” to be on Facebook and Instagram?

Allow the Mildura digital marketing experts at Rock Solid Marketing to explain!

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Photo credit: Nieman Lab

What is TikTok?

Simply put, TikTok is a social media platform where users share short videos. Its primary function is entertainment, and it skyrocketed in popularity during COVID times (because what else could people do to entertain themselves while stuck in lockdown?).

According to this article, TikTok has 1 billion users while Instagram has 1.3 billion. Its primary user base is Gen Z-ers, with nearly half of its users falling in the 18-24 age bracket. The app is especially popular in the US, with over 138 million active users there.

TikTok originally started out as a platform for sharing lip synch videos and dance videos, but these days you can find all sorts of videos on there. It’s become a place where trends are born and hit songs are made, so definitely don’t underestimate its power!

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Photo credit: Hootsuite

Do I Need TikTok For Business?

Ah, the million dollar question!

First off, you don’t NEED any one particular thing to succeed in business. Being or not being on TikTok certainly isn’t going to make or break it.

We think you should strongly consider having a TikTok presence for your business if:

  • You are targeting a younger audience (under 30)
  • You are targeting Americans
  • Your products or services lend themselves well to video content
  • You are committed to posting videos regularly on your account

If most of the above don’t apply to your business, then you may be better off focusing your time and energy on another social media platform instead. It’s much better to go all-in on one platform rather than have accounts on all of them that you rarely update.

How To Use TikTok For Business

Don’t worry – you don’t have to dance if you don’t want to 😛

TikTok can be a great way to showcase the products you sell – for example, having someone wear or use a product. Or you can use it to demonstrate your services in action, like what a customer can expect when they book a service with you.

You can also share more about your business or brand, such as behind-the-scenes footage, sneak peeks of new products to come, or FAQs.

Music tends to be a vital aspect to the success of TikTok videos, so don’t be afraid to use trending songs as a backdrop for your videos.

Rock Solid Marketing are experts in digital marketing in Mildura, offering SEO and web design services. Contact us to learn more about how to set your business up for success!

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