Best Social Media Platforms for Business in Australia

The best social media platforms for business are the ones your customers already use and you can keep up with. For most Australian local businesses that means Facebook and Instagram. LinkedIn suits businesses that sell to other businesses, TikTok suits brands chasing younger buyers, and YouTube and Pinterest suit businesses with lots to show. Pick one or two, not all of them.

What are the best social media platforms for business?

There's no single winner, so the best social media for business depends on who you sell to and what you can create. Here's how the main social media platforms for business compare:

For current audience sizes in Australia, the DataReportal Digital 2026 Australia report lists each platform's advertising reach. Use it as a guide, then check where your own customers spend their time.

Which social media is best for small business?

For most small businesses, Facebook is the safest start, with Instagram close behind. Between them they cover a wide age range, and one Meta ad account runs ads on both.

The best social media for small business is also the one you'll keep using. One active page does more than four abandoned ones, and that matters more than any list of social media platforms for small business. When you're comparing the best social media platforms for small business, ask three questions:

1. Where do your customers already spend time?
2. What can you make every week: photos, video, written advice?
3. What do you want people to do next: call, book, buy online, visit?

Is Facebook still the right place for local businesses?

Facebook is where many regional communities share news, events and recommendations. A Facebook page for your business lists your hours, location and reviews, and lets customers message you.

Organic reach is limited, so most businesses use a modest ad budget alongside regular posts. Boosting a post that's already working is the simplest place to start. Our Facebook marketing team can run both if you'd rather not.

When is Instagram the right choice?

Instagram suits businesses whose work looks good: cafes, wineries, salons, builders, retailers and tourism operators. Photos, carousels, Reels and Stories give you plenty of formats, and you can add links in Stories and your bio.

It works best with a plan and a consistent look. Our Instagram marketing service covers the posts, Reels and reporting.

Is LinkedIn worth it for business to business sales?

If you sell to other businesses, LinkedIn is where decision makers read industry news and check out suppliers. Posts from real people in your business usually do better than company page updates, so share advice, project stories and lessons learned. Our LinkedIn marketing team helps professional services firms do this well.

Should your business use TikTok or YouTube?

TikTok shows short videos to people based on their interests, so a new account can reach strangers quickly. It needs regular new video and suits younger audiences. Our guide to TikTok vs Instagram compares the two.

YouTube is a search engine for video. How-to clips, product demos and answers to common questions keep earning views for years, which makes it worth the effort if you can film.

Do Pinterest and X suit local businesses?

Pinterest works like a visual search engine. People save ideas for homes, food, fashion and events, and pins link back to your website, so it suits retailers and lifestyle brands with good product photos.

X (formerly Twitter) is mostly used for news, commentary and talking directly with journalists and larger brands. Few local businesses need it.

What we see when regional businesses choose platforms

Rock Solid Marketing helps businesses across Sunraysia and the Mallee choose where to post, and capacity usually decides it. Every platform needs its own sizes, captions and replies, which is why our social media management plans cover 1, up to 2 or up to 3 platforms.

If a cheaper fix will do more for you, such as an up-to-date Google Business Profile, we'll say so before you spend money on social media.

Frequently asked questions

Which social media is the best for business?

Facebook is the strongest starting point for most local businesses, because it reaches a broad age range and supports reviews, events and messaging. Instagram is a strong second for visual businesses. If you sell to other businesses, LinkedIn usually matters more than either.

What social media platform should I use for my business?

Use the platform your customers already use and that suits what you can create. If you take good photos, try Instagram. If you sell to businesses, try LinkedIn. If you can film short videos every week, consider TikTok. Start with one and add a second once the first is running smoothly.

What social media platforms should I use for my small business?

Most small businesses need one or two: usually Facebook plus either Instagram or LinkedIn. Two well-run accounts beat five neglected ones. Keep your Google Business Profile up to date as well, since it often appears before your social pages when people search for you.

What are the top social media platforms for business in Australia?

The top social media platforms for business in Australia are Facebook, Instagram, YouTube, LinkedIn and TikTok, with Pinterest and X in more specialised roles. Their reach differs a lot by age group, so check your own customers before you choose.

What are the best social media apps for business management?

Meta Business Suite, the free planner from Meta, schedules and manages Facebook and Instagram posts and messages in one place. LinkedIn and TikTok have their own scheduling tools. Paid tools like Later and Buffer cover several platforms at once if you post widely.

The best social media app for business is the one your customers open every day. Choose with them in mind, keep the number of platforms small, and post consistently. If you'd like a hand choosing and running it, our social media marketing team in Mildura can help.