Social Media
How Much Do Facebook Ads Cost in Australia?
How much do Facebook ads cost? You set the budget, and Meta’s auction sets the price per result. What drives Facebook ads cost in Australia, and what to budget.
Instagram Stories are short photos and videos that sit above your followers’ feeds and disappear after 24 hours, unless you save them as Highlights on your profile.
They’re separate from your regular Instagram grid. Stories tend to show raw, in-the-moment and behind-the-scenes moments, not the polished photos that fill most feeds.
Not another social media thing to worry about? It’s a fair question: do you really need to care about Instagram Stories, or can you post to your feed and ignore them?
The social media marketing team at Rock Solid Marketing believes Stories are worth the effort, especially if you run a small business or brand.
Why You Should Use Instagram Stories
To Make Announcements
Instagram Stories are a good place to announce something, promote something, or say something that would look out of place on your feed. And because Stories only last for 24 hours, you won’t have anything outdated sitting on your profile.
Tip: Try using Instagram Stories to announce sales, and don’t be afraid to repeat the announcement over several days so you reach the people who missed it the first time.
To Link To Your Website
Instagram’s link sticker lets you add a link to a Story. It’s ideal for sending people straight to a sales page during a promotion, or to a new article you’ve just published. It’s much easier for followers to tap a sticker than to open their browser and type in your web address.
To Reach People Who Already Follow You
Stories sit at the top of the app, so they’re one of the first things your followers see when they open Instagram. If you’re already using Instagram, they’re an easy way to stay visible between feed posts.
To Make Your Business/Brand More Personable and Relatable
Posting photos and videos to Instagram Stories shows your customers who’s behind the account. Unpolished, behind-the-scenes footage makes it easier for people to relate to you in a way that a curated feed does not.
If you’re a business owner, consider sharing scenes from the office, the making of your products, your team, and your product being used by customers (with their permission). Above all, put a little personality into your Stories and show your audience who you are.
To Grow Your Community
Use Instagram Stories to connect more deeply with your followers. Post videos of yourself speaking directly to them, add a poll or a question sticker to get feedback, run a giveaway that follows Instagram’s promotion rules, or feature other accounts your audience will enjoy. It’s all about connecting and building trust.
Rock Solid Marketing is a digital marketing agency based in Mildura. Our Instagram marketing team can plan and post your Stories, or contact us to learn more about our social media marketing and SEO services.
