Tips For Using A Facebook Page For Your Business

Are you using a Facebook page for your business? Here are some tips on how to drive engagement, gain more followers, and strengthen your business’s presence on Facebook:

Create a Facebook page, not a personal profile

Some business owners make the mistake of using their personal Facebook profile for their business. The problem is that people can’t easily follow your business because they have to send you a friend request first. Plus, being ‘friends’ with a business doesn’t really make sense.

That’s why Facebook pages exist. Anyone can follow your business’s Facebook page without needing permission. Pages work much like profiles: you can share announcements, sales, and other news by posting to your page. But Facebook pages have extra features, such as listing business hours and locations, adding a call to action button, and linking to your business website. And unlike a profile, there’s no limit on how many people can follow a Facebook page.

Post engaging images with quality captions

One of the most effective things you can do to increase engagement on your Facebook page is to post images with good captions. People respond to images they can relate to, and images that are beautiful: landscapes, animals, people, and behind-the-scenes shots. These images tend to gain more likes, but if you want more comments, caption the image with useful information, the story behind it, or a question for your followers. The more people interact with your post, the more people Facebook tends to show it to, which can bring more followers to your page.

Tag relevant profiles and pages whenever possible

To get more eyes on your business’s Facebook page, tag other business pages or people’s profiles where it makes sense. Tagging other businesses whose work you support, or who you worked with on a project, may lead to them returning the favour and sharing your post on their page. Tagging people who appear in your post (with their OK), such as a contest winner, can show your post to their connections too.

Promote your Facebook page through your Facebook profile

It’s a good idea to keep both a Facebook page for your business and a Facebook profile for personal use. First, invite your Facebook friends to follow your business page so they don’t miss any business updates. Then, to catch the stragglers, share posts from your business page to your personal profile. Friends may see the link to your business page, click through, and follow the page from there.

Learn more about the Facebook marketing, web design and social media services we offer at Rock Solid Marketing in Mildura.