Social Media
How Much Do Facebook Ads Cost in Australia?
How much do Facebook ads cost? You set the budget, and Meta’s auction sets the price per result. What drives Facebook ads cost in Australia, and what to budget.
Social media management cost depends mostly on how many platforms you need, how many posts a month, and whether advertising and community management are included. At Rock Solid Marketing, our social media management packages start from $1,500 + GST a month for one platform and 8 pieces of content, rising to from $2,800 + GST a month for three platforms and 20 pieces. Ad spend and ads management are extra.
Below is what drives the price, what’s included, and how to compare an agency with doing it yourself or hiring someone.
How much does social media management cost per month?
Here is our social media management cost per month, from the Rock Solid Marketing price guide. All prices are + GST:
| Package | Price | Platforms | Content | Boost budget you pay Meta |
|---|---|---|---|---|
| Starter | From $1,500 + GST a month | 1 | 2 pieces a week (8 a month) | None set |
| Standard | From $2,000 + GST a month | Up to 2 | 3 a week (12 a month) | At least $200 a month |
| Advanced | From $2,800 + GST a month | Up to 3 | 5 a week (20 a month) | At least $500 a month |
Every package includes a briefing session, posts, carousels, stories, reels and UGC (user-generated content), hashtag research, scheduling with your approval, competitor research, a reporting dashboard and a monthly results meeting. See our social media packages for the full details.
What affects the cost of social media management?
- Number of platforms. Facebook and Instagram can often share content; LinkedIn and TikTok usually need their own.
- Posting frequency. More posts and more video means more planning, filming and editing time.
- Content type. Professional photography and video shoots cost more than graphics and short phone videos.
- Community management. Replying to comments and messages daily adds time. Our community management service covers this.
- Advertising. Paid campaigns are separate: our social media advertising management starts at $2,000 + GST a month plus 10% of ad spend, and the ad spend itself goes to Meta.
How much does a social media manager cost compared with an agency?
When you ask how much a social media manager costs, or what the social media manager cost per month would be for a hire, compare three options:
- Doing it yourself: no fee, but it takes your time every week, and quality can slip when you’re busy.
- Hiring someone: the cost of hiring a social media manager includes salary, superannuation, software, training and leave cover, and one person rarely has every skill (strategy, design, video, ads, reporting).
- An agency: a monthly fee covers a team, with planning, content and reporting included, and you’re not relying on one person.
We don’t quote a single average cost of a social media manager, because salaries and freelance rates vary widely by experience and location, and we haven’t found a reliable Australian average to point to. The fairest comparison is the total cost of each option against what it delivers.
How much should social media management cost?
It should cost enough to cover a real plan, consistent content and honest reporting, and no more than the value it brings your business. Be wary of very cheap offers that post generic stock content with no strategy, and of contracts that lock you in for a long time before you’ve seen results. Ask exactly how many posts, on which platforms, who creates them, and what the monthly report shows.
Is there an average cost of social media management in Australia?
There’s no reliable published average cost of social media management for Australian businesses: prices depend on what’s included. Compare packages on the number of platforms, pieces of content a month, video, community management and reporting, rather than on price alone. A clear package with a set number of posts is easier to compare than an hourly arrangement.
Frequently asked questions
How much does it cost to manage social media for a small business?
For a small business on one platform, our Starter package is from $1,500 + GST a month, with 8 pieces of content, scheduling, reporting and a monthly results meeting. If you only need a plan and some training to run it yourself, a strategy session billed at $175 + GST an hour may be all you need, and we’ll tell you before we quote.
Does social media management include ads?
Not usually. Management covers your regular posts, stories and reels. Paid advertising is a separate service with its own fee and ad budget. Our Standard and Advanced packages come with a small boost budget you pay to Meta (at least $200 or $500 a month) to give key posts more reach.
Is there a minimum term?
Our packages are priced monthly. Social media builds over time, so we recommend giving a plan at least a few months to show results. We’ll confirm any minimum term in your quote before you sign anything.
What do I need to provide?
A briefing session to tell us about your business, customers and goals, plus access to your accounts and any photos, videos or offers you’d like to feature. You approve the content before it’s scheduled.
The short version
Social media management cost comes down to platforms, posts, video, community management and ads. Our packages start from $1,500 + GST a month and include planning, content, scheduling and reporting. To work out which suits you, see our social media management page or our guide to creating a social media plan.
