Social Media
How Much Do Facebook Ads Cost in Australia?
How much do Facebook ads cost? You set the budget, and Meta’s auction sets the price per result. What drives Facebook ads cost in Australia, and what to budget.
So, the big question: what are hashtags?
Basically they’re a way of categorising posts. They help people find information and posts on specific topics.
What does this mean for you and your business?
It means you can improve the chances that your social media content is found by relevant audiences.
Are hashtags really worth including in your social media posts?
Yes, but more so on some platforms than others. Hashtags matter most on Instagram, TikTok and X (formerly Twitter), and they still help on YouTube and LinkedIn. They do much less on Facebook.
This article focuses on Instagram and X, but most of the principles apply to other platforms. If you’re still deciding where to post, see our guide to which social media is best for business.
How can you choose relevant hashtags?
Start on the platform itself. Search for a word you think is relevant to your target audience and check how popular it is (how many posts have used the hashtag). If it’s being used by the right people, make a note of it to use again. The platform will suggest similar terms, which gives you ideas for other hashtags. List them all for future use.
Searching for Instagram hashtags.
Tips and Tricks For Using Hashtags
- On X, use hashtags as part of your sentences to save space. For example:
Great tips on #digitalmarketing in this article - On Instagram, put a handful of specific, relevant hashtags in your caption. A few well-chosen tags (your town, your industry, your topic) do more than a long block of generic ones.
- Save your hashtags in a note on your phone in categories, for example ‘digital marketing hashtags’ and ‘business and innovation hashtags’. That way you can copy and paste them into a post to save time.
Hashtag Tools
There are many tools to help find good hashtags to use.
- A free tool for finding related hashtags is Hashtagify. You type in a word and it shows popular related words to use as hashtags.
- Another is RiteTag, which shows how frequently related tags are used.
Search online and you’ll find plenty more free and paid tools that do slightly different things.
Happy hashtagging.
Learn more about the social media content creation services by Rock Solid Marketing, a digital marketing agency based in Mildura.
