LinkedIn for Business: How to Set Up and Use a Company Page

LinkedIn for business starts with a free LinkedIn Page (often called a company page or business page): a profile for your organisation, separate from your personal profile, where you share updates, show your services, post jobs and build a following. It suits professional services, business-to-business suppliers, employers who are hiring and any business that wins work through relationships.

Here’s how to create a business page on LinkedIn, manage it, and get value from it. If you’ve searched “how to create LinkedIn page for company”, the steps are below.

How do you create a business page on LinkedIn?

To create a LinkedIn business page you need a personal LinkedIn profile first, because Pages are managed by people. Then, following LinkedIn’s own guide to creating a LinkedIn Page:

1. Open LinkedIn on a computer and select For Business (the grid icon), then Create a Company Page.
2. Choose the page type: Company for most businesses, Showcase page for a brand or division of an existing page, or Educational institution.
3. Add your business name, LinkedIn web address, website, industry, size and type.
4. Upload your logo and add a short tagline that says what you do and for whom.
5. Confirm you have the right to act for the business, and create the page.

That’s how to create a company page on LinkedIn in a few minutes. Menus change from time to time, so follow LinkedIn’s help page if a button has moved.

How do you set up a LinkedIn company page properly?

A complete LinkedIn company page earns more trust and shows up better in searches. Fill in:

• About: a plain description of what you do, who you help and where.
• Location: your office address, or the areas you serve.
• Cover image: your team, your work or your town, not a generic stock photo.
• Button: link to your website or contact page.
• Employees: ask your team to list the business as their employer, so they appear on the page.

If you’re wondering whether you need a separate business account on LinkedIn, the answer is no: the page is attached to the business, and the people who manage it use their own profiles.

How do you add an admin to a LinkedIn company page?

A super admin can add other admins from the page’s admin view, under the settings for managing admins, by searching for the person (they must be on LinkedIn) and choosing a role. Roles include super admin (full control) and content admin (can post and manage content). Give each person only the access they need, and always have at least two super admins so you’re never locked out.

What should you post on a LinkedIn business page?

• Short insights from your work: what you’re seeing with clients or in your industry
• Project wins and case studies, with the client’s permission
• Team news, new staff and community involvement
• Helpful articles from your website
• Job ads and workplace culture

LinkedIn business content works best when it’s useful and human. Encourage your team to share page posts from their own profiles, because people often see more from people than from pages.

How do you see scheduled posts on a LinkedIn company page?

You can schedule posts when creating them from your page. To see scheduled posts, start a new post from the page’s admin view and open the scheduling option (the clock icon), where LinkedIn lists the posts already scheduled. From there you can edit, reschedule or delete them.

Frequently asked questions

Can you have multiple company pages on LinkedIn?

Yes, if they’re genuinely separate businesses, each can have its own page. For a brand, product line or division of one business, LinkedIn’s Showcase pages are usually better: they sit under your main page and share its admins.

Can you advertise on LinkedIn without a company page?

For most LinkedIn ad formats you need a LinkedIn Page, because sponsored content runs from a page. Setting up a complete page first also gives people who see your ads somewhere credible to check you out.

Can a LinkedIn company page send messages?

LinkedIn Pages can turn on messaging so members can send the page a message, and admins can reply from the page inbox. A page can’t cold-message people who haven’t contacted it, so outreach still happens from personal profiles, within LinkedIn’s rules.

Is LinkedIn worth it for a small business?

For businesses that sell to other businesses, professionals or employers, often yes: it’s where decision-makers spend time. For a café or a retail shop, Facebook and Instagram usually matter more. Our guide to the best social media platforms for business helps you decide.

The short version

LinkedIn for business means a complete, active company page, managed by the right people, with useful posts your team shares. It takes minutes to set up and pays off through consistency. If you’d like help running it, our LinkedIn marketing team and social media specialists can plan and post for you.