Regional economy
A tourism marketing agency for tour operators, attractions and parks across Australia that need to sell the trip long before the traveller arrives.
Partnership plans from $4,500 + GST a month
Tourism
Rock Solid Marketing plans and runs marketing for tour operators, attractions and holiday parks across Australia, from our office in Mildura. We've built websites and run social media and search for outback tours and stays in far west New South Wales. That work runs from Broken Hill to the Darling River near Wilcannia.
Your guests decide long before they arrive. They read about the trip for weeks, compare it with others and often book on a phone at night. Digital marketing and tourism meet at that planning stage, so your tour pages, listings and social posts have to answer every question a first-timer asks.
Our marketing partnership plans start from $4,500 + GST a month. Each operator begins with a free 30-minute discovery call. If a fresh listing and a clearer booking page will do more than a monthly plan, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a page for each tour and destination and work on search, so planners can find you and book with you directly.
We update your ATDW (Australian Tourism Data Warehouse) listing, which state tourism websites draw on, and keep it in step with your own site.
We plan campaigns for the shoulder months and school holidays a season ahead, aimed at the travellers most likely to come then.
We write each tour page around the questions guests ask: how long, how rough, what's included, what to bring and what it costs.
We write award submissions with you, as we did for Alivio Tourist Park, whose first submission led to a state category win.
Services
What we do for operators
A tourism digital marketing strategy joins your listings, website, search, social and email, so a traveller who sees one post can find the tour and book it.
Each tour gets its own page with the route, the days, what's included, what to bring and the price. Tristate Tours' new website carries 9 tour pages and 36 travel posts built this way.
Your booking platform stays where it works. When we rebuilt the Tristate Tours website, its WeTravel bookings came across with it, and every old page address still works for returning visitors.
Search work for what travellers type: your tour names, your destination and things to do nearby. Warrawong on the Darling's Explore page covers 3 national parks, giving guests a reason to stay longer.
Reels, photo stories and posts that show the landscape, the guides and the guests. For Overland Adventures, social media and new sales pages for the Mundi Mundi Bash Camping Experience grew tour bookings.
School holidays, long weekends, the cooler outback months and the events that bring visitors to town. We plan each campaign a season ahead and move budget as the bookings come in.
Award submissions, press releases and pitches to travel writers. Press releases start from $1,000 + GST, and award submissions are quoted, or estimated at $175 + GST an hour.
Each month you see enquiries and bookings by tour, where they came from and what each campaign cost. Your account manager walks you through it and plans the next season with you.
Who it’s for
How it starts
We start with your bookings, not your brand. We look at which tours sell out and which struggle, where the bookings come from and how far ahead guests book. Then we read your enquiries and reviews for the questions people ask before they commit.
Digital marketing in the tourism industry works when those answers sit where planners look: your tour pages, your listings and your posts. You approve the plan, the offers and the season's dates before we spend anything.
Answer the planner and you win the booking.
Work in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend goes to Google and Meta on top of the plan fee. Photo and video shoots are priced to the job.
Partnership plans
Pick the hours that suit your season. Every plan covers search, social, listings, email and PR, run by one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Rock Solid Marketing partnered with Out of the Ordinary Outback to promote their diverse range of accommodations across regional Australia. This project involved creating tailored content and promotional campaigns for multiple properties, including the Broken Hill Outback Resort, Underground Motel White Cliffs, Copper City Motel, and Warrawong on the Darling. Our goal was to boost
Project Description:Rock Solid Marketing provided ongoing marketing support to Overland Adventures, a dynamic company offering unique tour experiences such as the Mundi Mundi Bash Camping Experience and Local bespoke Tours. Our objective was to enhance their online presence, promote their distinctive tours, and attract adventure travellers looking for memorable outback experiences. Services Provid
Key Project: Alivio Park – Qantas Australian Tourism Awards Project Description:Rock Solid Marketing was engaged by Alivio Park to develop their first-ever awards submission, a strategic move that led to a successful first win in their state category in 2021, following another win in 2022 and their win at the prestigious Qantas Australian Tourism Awards.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of work. Standard is $5,500 + GST for 35 hours and Advanced is $7,500 + GST for 45 hours, with ad spend paid to Google and Meta on top. Smaller operators can start with SEO from $1,000 + GST a month, or social media from $1,500 + GST a month.
It's everything that helps a traveller find, choose and book your tour, attraction or stay. For most operators that means tour pages, search, Google and ATDW listings, social media, email to past guests, PR and awards. A tourism marketing agency sets that mix by how far ahead your guests plan and where they look.
At the planning stage. Travellers often research a trip online well before they book, reading tour pages, reviews and social posts as they go. Your marketing has to answer their questions in those places: how long, how far, what's included and whether it suits their group. A clear answer there often does more than a bigger ad budget later.
Both, in most cases. Booking sites and agents bring travellers who'd never find you, but they charge commission and keep the guest's details. Your own site costs nothing per booking and lets you email guests about the next trip. We send planners to your site first, while your listings keep working in the background.
Yes. Much of our tourism work is in far west New South Wales, with Tristate Tours in Broken Hill and Warrawong on the Darling near Wilcannia. Our 10 specialists work from Victoria, New South Wales, Queensland and Tasmania, and operators anywhere in Australia meet their account manager by video or phone.
Yes, once the groundwork is in place. Much of the digital marketing tourism operators need is steady upkeep: posting from the road, answering reviews and updating listings. We can set up the tour pages, tracking and a posting plan, then hand them over. Work outside a plan is $175 + GST an hour, quoted before we start.
We can write the submission, but the judges decide the award. We wrote Alivio Tourist Park's first awards submission. It led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards. Submissions are quoted, or estimated at $175 + GST an hour, once we know the category.
No. Our partnership plans have no lock-in contracts, which suits a business whose year swings between peak and quiet seasons. You can raise or lower your hours as bookings change. One dedicated account manager runs the plan, and you meet monthly by phone, by video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
