Social Media Management
Social media marketing for tourism businesses that want travellers to see the experience while they plan, not after they’ve booked elsewhere.
Part of Marketing for Tourism BusinessesTourism social media
Rock Solid Marketing provides social media marketing for tourism businesses across regional Australia: tours, attractions, parks and stays. Travellers save posts months before a trip, then book the places that looked real and inviting. Your page posts during the busy season, when everyone is already booked, and goes quiet when people are planning.
We plan your posts around when people plan, show the experience through short videos and guest content shared with permission, and work with regional tourism accounts and nearby operators. This page is part of our tourism marketing work.
Social media plans start from $1,500 + GST a month. If a few months of steady posting before your peak will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We post most in the months people plan your season, so your page is in their saved posts when they book.
Short videos of the activity, the guide and the guests (with permission) show travellers what they’ll actually do.
We build relationships with regional tourism accounts and nearby operators, and tag and share each other’s content.
How we help
Travellers plan on social media, so the strategy starts with when and how they plan.
More posts in the months people plan your season, fewer when they’re already travelling, with a calendar mapped to school holidays and events.
Reels and stories that show the activity, the landscape and the people, which say more about a trip than any caption.
We gather and share guests’ photos and videos with their permission and credit, which travellers trust more than polished ads.
Tagging, sharing and joint posts with regional tourism accounts, accommodation and other operators, so you appear in their feeds too.
Meta ads aimed at the cities and regions your visitors come from, with social ads Lite from $2,000 + GST a month plus 10% of ad spend.
We track link clicks, enquiries and bookings from social, so your monthly report shows what social media brought in.
Who it’s for
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
Social media tourism marketing
We start with your season, your guests and where they come from, then build a posting calendar around when they plan. We agree what you can capture on site, such as short clips or guest photos, and what we create from it.
Each month you approve the posts before they’re scheduled, and we meet to review reach, enquiries and bookings. When a campaign needs a push before a peak, we add social ads with a clear budget.
In their saved posts before they book.
In every plan
Starter covers 1 platform and 2 posts a week; Standard up to 2 platforms and 3 a week; Advanced up to 3 platforms and 5 a week. Boost budgets and ad spend are paid to Meta.
Plans
Every plan includes a briefing session, posts, stories and reels, scheduling with your approval and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Resources
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social media plans start from $1,500 + GST a month for one platform and 2 posts a week, with Standard at $2,000 + GST and Advanced at $2,800 + GST a month. Social ads Lite is $2,000 + GST a month plus 10% of ad spend, with ad spend paid to Meta.
Show the experience, not just the scenery: short videos of the activity, guest moments shared with permission and the people who run it. Post most when travellers plan, collaborate with regional tourism accounts, and make it easy to click through and book. That’s the core of a tourism social media strategy.
Travellers use social media for ideas, to check what a place is really like and to see what others say about it. Posts and reviews they see while planning can shape where they go and what they book. Social media tourism content from real guests is often more persuasive than a business’s own ads.
Operators use it to inspire trips, show what an experience includes, answer questions, share guest content and promote offers. Regional tourism bodies use it to showcase whole regions. Social media marketing in the tourism industry works best when operators and regions share each other’s content.
It’s visual, it’s where people plan, and it lets past guests promote you to their friends. A small operator can reach travellers in other cities for a modest budget and show the experience in a way a brochure can’t. It also gives quick feedback on what people want to see.
No, our social media plans have no lock-in contracts. Your social accounts, content and photos belong to your business, and guest content is only used with the guest’s permission.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
