Regional economy
Hotel marketing for Australian hotels and motels that want more rooms booked direct, and fewer quiet weeks between the busy ones.
Partnership plans from $4,500 + GST a month
Hotels and motels
Rock Solid Marketing plans and runs digital marketing for hotels, motels and lodges across Australia, from our office in Mildura. For Out of the Ordinary Outback, we promoted the Broken Hill Outback Resort and the Underground Motel White Cliffs. Our social media, content and search work led to more bookings.
Booking sites fill rooms, but each booking through them costs commission, and the guest's email stays with the site. Some travellers who find you there will look for your own website before they book. Online marketing for hotels makes that visit worth it: a clear rate, real photos and a booking button that works.
Plans start from $4,500 + GST a month on our marketing partnerships, and it all begins with a free 30-minute discovery call. If fixing your booking button and Google listing will do the job, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We make your own website the easiest place to book, then send search, social and email traffic there, so more guests book direct.
We build offers for the quiet weeks (corporate rates, stay-longer deals, event packages) and promote them to the guests most likely to travel then.
Google's free booking links can show your website's rate beside theirs. We help you connect it through your booking engine provider.
We set up a thank-you email with a review request, then a short note before the next holiday season to guests who agreed to hear from you.
We plan a shoot of the rooms, the views and the extras guests pay for, then refresh your website and every listing at once.
Services
What we do for properties
Marketing for hotels works best when search, social, email and your booking page all point guests the same way: to a room they can book with you.
We check every step from your room pages to the payment screen. Then we fix what slows guests down: unclear rates, missing photos, extra clicks or a button that's hard to find on a phone.
Search work for the reasons people travel: the event, the outback drive, the work site nearby. Out of the Ordinary Outback's website has its own page for corporate and long-term stays.
Posts and reels of the rooms, the pool, the sunset and the town, with offers for the dates you need to fill. For Out of the Ordinary Outback, this kind of content led to more bookings.
Google and Meta ads aimed at people planning a trip to your area, run before school holidays and big events. Social ads management costs $2,000 + GST a month, plus 10% of what you spend on ads.
A thank-you after checkout, a review request and a note before the next holiday season, sent only to guests who opted in. Every message carries an unsubscribe link under the Spam Act 2003.
One set of photos, one logo and one description across your website, Google listing and booking sites. Warrawong on the Darling's logo and colours carry across its website and social media.
Each month you see direct bookings and revenue by channel beside what each channel cost, so you know how much of your occupancy you own. Your account manager takes you through the numbers.
Who it’s for
How it starts
We start with your bookings, not your ads. We look at where last year's reservations came from, which nights and room types stay empty, and what each booking site costs you in commission. Then we test your own booking path on a phone, the way a guest would.
From that you get a short plan: the quiet periods to target, the guests to aim at and the offers to make. You approve the rates and packages before anything goes live. That's how a digital marketing agency for hotels should work: booking data first, ads second.
Every direct booking is a guest you keep.
Work in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is billed by Google and Meta on top of the plan fee. Booking engine and channel manager fees stay with your providers.
Partnership plans
Set the hours to match your occupancy. Every plan covers search, social, email and your listings, led by one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
As we shared in another post recently, one of our SEO clients has been enjoying immense website success since COVID-19 began, despite being in the hard-hit travel industry. At the end of 2019 we commenced our SEO services for Out of the Ordinary Outback (OOTOO), a tourism company based in the New South Wales Outback
Rock Solid Marketing partnered with Out of the Ordinary Outback to promote their diverse range of accommodations across regional Australia. This project involved creating tailored content and promotional campaigns for multiple properties, including the Broken Hill Outback Resort, Underground Motel White Cliffs, Copper City Motel, and Warrawong on the Darling. Our goal was to boost
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership plans start at $4,500 + GST a month for 28 hours. The Standard plan gives 35 hours for $5,500 + GST, and Advanced gives 45 hours for $7,500 + GST. Ad spend is billed by Google and Meta on top. Smaller properties often begin with SEO (from $1,000 + GST a month) or a social media plan (from $1,500 + GST a month).
It's everything that gets a traveller to choose your property and book a room, ideally with you directly. It covers your website and booking engine, search, your Google listing, booking sites, social media, email to past guests and offers for quiet periods. It's measured by direct bookings and occupancy, not likes.
Be visible where travellers plan, then make booking easy. That means a current Google listing, real photos, room pages that answer common questions and a booking button that works on a phone. Then give people reasons to choose you: an event package, a stay-longer rate or a guide to what's nearby.
Remove the reasons guests leave. Show the full price early, keep photos current, cut steps from the booking engine and offer a perk booking sites can't, such as late checkout for direct guests. Then track direct bookings each month, so you can see which change made the difference.
Find out who travels when you're quiet, then build an offer for them. Midweek may suit corporate and trade guests, while shoulder seasons may suit road trippers and event visitors. We promote a package to each group through search, email and targeted ads, and track the rooms each one fills.
Treat it as one plan, not a set of separate jobs. Your website, Google listing, booking sites, social pages and email should tell the same story with the same photos and rates. We plan the year around your busy and quiet periods and set a budget for each channel. Any hotel marketing agency in Australia should show you that plan before spending a dollar.
Give people a reason to visit as well as a place to stay. Promote the events, drives and attractions near you, and show your property as part of that trip. Local PR helps too, with press releases from $1,000 + GST. Out of the Ordinary Outback's website has its own page for group travel to far west NSW.
Sell more to the guests you already have. Promote dinner, drinks, late checkout and room upgrades in the confirmation email and at check-in, and bundle them for special dates. Where alcohol is part of the offer, we follow the ABAC Responsible Alcohol Marketing Code and show it only to adults.
Start with last year's bookings by month, source and room type, then mark the quiet periods. For each one, pick a guest type, an offer and the channels that reach them, with a budget and a target. You approve the plan, and your account manager checks it with you each month against direct bookings.
No. Partnership plans have no lock-in contract, so you can lift your hours before a big season and ease off after it. A dedicated account manager runs the plan with the whole team behind them. Meetings happen monthly, by phone, video or in person at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
