Regional economy
Restaurant marketing for Australian restaurants that want to be the one chosen when diners search for somewhere to eat tonight.
Partnership plans from $4,500 + GST a month
Restaurants
Rock Solid Marketing plans and runs digital marketing for restaurants across Australia, from our office in Mildura. We look after the places diners check before they book: your Google listing, your menu online, your reviews, your social pages and your booking link.
The choice of where to eat is often made in a few minutes, on a phone, with someone waiting for an answer. If your listing shows old hours, a blurry menu or no recent photos, they pick the place that looks open and sure of itself. Good marketing for restaurants fixes that first, before any ad is bought.
We work on marketing partnership plans from $4,500 + GST a month, and the first step is a free 30-minute discovery call. If a tidy listing is all you need, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We keep your Google Business Profile current: hours, holiday trading, menu, photos and the booking link, checked every month.
We put the menu on your site as text that reads well on a phone, so it loads quickly and search engines can read the dishes.
We draft calm, short replies for you to approve, and help you ask happy diners for reviews without offering anything in return.
We promote ordering and bookings through your own website and email list, so more of each sale stays with you.
We track bookings, calls and direction requests from each channel, so you can see which posts and ads bring people in.
Services
What we do for restaurants
Each piece answers a diner's question: are you open, what's on the menu, is it any good, and can I book? We make each answer easy to find.
Google Business Profile lets a restaurant show its menu, photos, hours and a booking or ordering link. We set it up for $500 + GST, then keep it current inside a plan.
Your menu as text on your website, not a PDF, with dietary notes and prices. It reads well on a phone and gives search engines your dishes to match against what people type.
Diners look at the food before the prices. We plan short shoots around service, so your listing, website and social pages show what's coming out of the kitchen this season.
We draft replies to every review for you to approve, and help you ask happy diners to leave one. No incentives and no review gating, which the ACCC treats as misleading.
Short Facebook, Instagram and Google ads aimed at people nearby, timed for the services that need filling. The social ads package starts at $2,000 + GST a month, plus 10% of ad spend.
A list of past diners who opted in, sent a new menu, a set-menu night or a reminder to book for Mother's Day. Each email carries an unsubscribe link, as the Spam Act 2003 requires.
Each month you see bookings, calls, direction requests and website visits by channel, next to what each one cost. Your account manager talks it through and suggests next month's changes.
Who it’s for
How it starts
We start where your diners start: a search on a phone. We check your Google listing, website menu, reviews and booking link the way a hungry stranger would. We note every point where they might give up.
Then we look at your week and your margins: which services are full, which dishes earn the most and which nights need help. You get a short plan you can read in one sitting, and you approve every offer before it goes out.
Win the search, then fill the table.
Work in this industry
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Your ad spend is paid to Google and Meta, separate from the plan fee. Food photography is priced to the job.
Partnership plans
Choose the hours your restaurant needs. Each plan covers your listing, social, ads, email and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership plans cost from $4,500 + GST a month, which buys 28 hours of work. Standard is $5,500 + GST and Advanced is $7,500 + GST. Many restaurants start smaller: a Google Business Profile set-up is $500 + GST, and social media plans start from $1,500 + GST a month. Ad spend is paid to Google and Meta on top.
Not always. If someone has time each week to update your listing, post and answer reviews, you can run the basics yourself. A digital marketing agency for restaurants earns its fee when you want ads, email and reporting handled as well. If a one-off listing set-up is enough, we'll say so.
Start with the people who already know you. Email past guests about a new dish or a set-menu night, post the week's specials and make sure your Google listing shows them. Then put a small, local ad budget behind the nights that still need help. Bringing back a past diner usually costs less than winning a stranger.
Start with the 4 places diners check: your Google Business Profile, your website menu, your reviews and your social pages. Keep the hours, photos and booking link the same in all 4. Add ads and email once those basics are right, because an ad that lands on an out-of-date page wastes the click.
Treat it as a weekly routine, not a one-off campaign. Each week, update the specials, post what's new from the kitchen, answer every review and check the booking link. Each month, see which channel brought the most bookings and move time and money toward it. Restaurant marketing strategies that last are ones a busy team can keep up.
Be easy to find and easy to say yes to. Diners nearby search on their phones, so your Google listing needs current hours, recent photos and directions that work. A chalkboard out front still catches walk-ins, and a short local ad on your quiet nights reaches people a few streets away.
Lift the spend per table. Promote a set menu, a matched wine, a dessert special or a shared entree, and make sure staff mention it. Online, put those items near the top of the menu and in your posts. Where alcohol is promoted, we follow the ABAC Responsible Alcohol Marketing Code and aim only at adults.
Treat them as two audiences. Locals want to know what's new and when to book, so email and social posts suit them. Visitors search on Google and read reviews, so your listing and review replies matter most. In a tourist town, we plan around school holidays and the local events that bring visitors in.
Give each quiet night one clear offer and tell the right people about it. A midweek set menu, a locals' night or a kids' deal gives people a reason to book. Send it to your email list and back it with a small local ad. We track bookings from each offer, so you keep the ones that work and drop the rest.
No. There's no lock-in contract, so you can pull back in a slow season or add hours when you open a second site. Your plan is run by one dedicated account manager, with the whole team behind them. Consultations happen at our Mildura office by booking, or by video for restaurants elsewhere in Australia.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
